Mumbai, 27th August, 2014: Leading shampoo
brand Pantene on Wednesday brought actor Parineeti Chopra and Pantene Hair
Expert Coleen Khan together for a event to share how she started endorsing the
brand after it gave her proof, which no other brand did and demystify hair care
myths!
Sharing
about her association with Pantene, the actress said, “I had the same hair
style for years when I was studying in London and even when I was working at
YRF PR. I always wanted to experiment with my hair but I was scared. Then I
joined the film industry and I had to change my looks for my roles. I tried
many products, some promised zero damage in one wash, others had shiny
packaging and big price tags. When Pantene came to me, I told them, proof
dikhao toh manungi! I tried it and was amazed at the results. I experiment with
a new look for each film – be it short hair for Hasee Toh Phasee or coloured hair for Kill Dill. Pantene gave me proof and I am here to show it to you,
that don’t fall for tall promises made by brands. No one can miraculously fix your
hair overnight. Test your hair with the needle test and see if your shampoo
gives you split-end protection”
To help the
audience check for split ends in their hair, Parineeti demonstrated the ultimate
needle test by passing a thread through the eye of the needle explaining that
if their hair did not pass through meant they had split ends.
The event
brought to life how beauty brands often make tall claims failing to deliver the
results and it’s now time to move on from these false promises and to choose a
brand that gives you proof. Parineeti proudly showcased that Pantene guarantees
you 3 month split ends protection without
making tall claims of instantly repairing split ends. The actor admitted she agreed
to endorse the brand only after trying the product and being completely
satisfied with the results.
Chopra
wholeheartedly commended the role of Pantene in letting her experiment with new
hairstyles in her recent films, “I’m always pushing myself to take up different
roles, new ways to seep into the character and this often requires me to change
my look from film to film. Putting my hair through the various chemical and
heat treatments would always leave my hair rough and dry and every month I
would find myself running to the salon to chop off split ends!” she exclaimed. The
Hasee toh Phasee actor had sported a
fringe then and now for her upcoming film
Kill Dill, she has coloured her hair. “Pantene has assured me that my hair
will always be well protected,” the face of the brand said.
Pantene Hair
Expert, Coleen also showed support adding, “We have numerous brands making
claims of fixing spilt ends, providing instant damage repair, livening up your
hair etc. But I’ve learned one thing from my numerous years of experience in
the hair industry, that none of the hair problems that I mentioned can be
repaired in a day or two. Our hair needs proper care and to get that problem
free hair it requires proper nourishment. At Pantene we believe that healthy
hair is the foundation for beautiful hair and to get that lovely lustrous mane,
it is imperative to use the correct shampoo and conditioner.”
The new
Pantene range equipped with the Pro V formula technology restores hair and
shine from within and not only provides intense moisturization as you wash but
it also helps to prevent future damage.
More Information on
the new Pantene Range
Pantene
launches its new range of shampoo and conditioners, with total damage care,
involving the best ever Pro-V formula which helps in improving hair health,
strength and elasticity. Studies have revealed that Pro-Vitamins or PRO-V
penetrate deep into the cortex of each hair strand. The two ingredients that
make-up Pantene’s Pro-Vitamin complex - Panthenol and Panthenyl Ethyl Ether -
are carefully coupled in the formulation to restore health and shine from
within. Thus the result is nourished, beautiful, shiny hair.
The Pantene product range
includes different variants such as Total Damage Care and Hair Fall Control to
meet your specific needs.
