HNY’S TRAILER REACHES PEOPLE
FAR & WIDE CREATING HISTORY
When
it comes to digital and marketing innovations for films, Red Chillies Entertainments Pvt Ltd has always been at the top of
the game. They have proved it yet again with their trailer launch of Farah Khan directed film Happy New Year. They not just involved
fans in the launch of the trailer that took place in Mumbai on 14th
August, but also opened up many new platforms for the fans to view the trailer
as the launch happened. This was the first time that newer platforms on digital
medium were opened for the trailer keeping the user preference in mind. Red
Chillies used all possible Digital Platforms- Social Media, Mobile (VAS),
DTH& Application Economy to ensure a large user preferred reach for the
trailer.
While
most of the films opt for the conventional Youtube
platform, HNY trailer was first launched on Facebook’s native video player using an application wherein the
trailer was not only launched on the Facebook page of HNY but also the
timelines of all the users who subscribed to the app. “In keeping with the tradition of innovation established by Red
Chillies, we were delighted to launch the trailer of HNY for the first time
across multiple platforms. This was also done to meet the demands of fans who
are consuming talent in ways that suit them. This has given the trailer an
unprecedented footprint and delighted the fans,” said Venky Mysore, CEO RCE.
If
this isn’t enough, the trailer was also launched on the native video player of Twitter with personalized messages from
the cast of HNY.“Red Chillies and the
cast of Happy New Year understand the value of developing live, personal and interactive
connections with their audience, which is only possible on Twitter. From the
entire cast and crew sharing every moment of film production on Twitter via
their personal handles to their launching personalized trailers and posters on
Twitter, Happy New Year has set a new national and global standard in the movie
business,” said Rishi Jaitley,
Market Director, Twitter India. The Trailer was also launched on the
conventional platform of Youtube on all channels of the partners (Music
Distributors T-Series and Film DistributorsYash Raj Films) on the film along
with Red Chillies’ official channel. The total views of the trailer from all
platforms cross a record breaking number of 4 million in 24 hours. HNY is slated to release this Diwali.
Below are the statistics of 24
hours from the minute the trailer was launched on all the Digital Platforms,
which got it more than 4 million view:
FACEBOOK
First
film trailer to be launched on FB and becomes the most viewed movie trailer on
FB Native Player across the Globe
1.5
Million Trailer Views
2.8
Million Post Interaction & over 18 Million FB users reached.
Over
360K Likes for the trailer (Highest Ever)
TWITTER
1.5
Billion Impressions only on Aug 14
5
Hash Tags trending of Happy New Year (PFA Screen Shot Attached)
YOUTUBE
Over
than 2 Million views across various Youtube Partner Channels
WHATSAPP
First
Film to send out the trailer via WhatsApp
TATA SKY
Reached
Over 13 million Subscribe of a DTH & each one has to watch channel 100 when
they switch on their sets before they go to any other channel of their choice
AIRTEL WAP
They
have over 15 million visitors every day
SMS
Over
300,000 fans received it via SMS service (missed call facility)
EMAIL
Over
25,000 fans received it via email
