Phantom with Happily Unmarried
launch
India’s first Branded Film merchandise
Phantom
Films has tied up with Happily Unmarried to launch a series of film
merchandise. For the cinema crazy Indian audience this is the first time to own
merchandise inspired from their loved characters and films. This is also the
first time that such a collaboration has happened in the Indian film industry,
though few International studios have been successfully doing it over the
years. In line with Phantom’s philosophy of exploring new content, Happily
Unmarried have created some cool merchandise units which are available across
their stores and on their website too. The collection has quirky mugs,
T-shirts, Cushion covers, doormats and a host of other interesting daily use
stuff to pick from. The collection will be refurbished every 3-4 months and also with their forthcoming films.
Speaking about the alliance, says Rajat Tuli, Co-founder at Happily Unmarried, “Film
merchandising
is an exciting space to get into because currently there is a complete
vacuum in this segment. This partnership with Phantom got us really
excited. Our sensibilities are similar. If we can churn out designs even
half as good as the movies Phantom makes, our job is done”.
Says Vikramaditya Motwane of Phantom Films, ““For
us its an
exciting step to reach out to our audience who would want a piece of the
movies
to be with them, always. We absolutely love what the Happily Unmarried
guys have come up with. We are sure the audience out there will love it as
much as we
do."
