&pictures calls the Twitterati
Mumbai, 7 June, 2014: This
June, &pictures, India’s first interactive television movie channel, known
to air path-breaking content and bringing viewers closer to their favourite
stars, is taking a step further by releasing Aamir Khan’s first unreleased
movie on television. The actor known to be a perfectionist in every aspect is
all set to showcase his only unreleased film on Sunday, June 8, 2014 at 8:00pm.
&pictures is a reflection of the subtle
evolution of movies and movie viewing experience in India, and its positioning
revolves around two keywords- interactivity and engagement. Staying true to its
positioning, the channel is engaging with its audiences through Twitter. Fans
will get a chance to post tweets using specially created hashtags for the day
and interact with Aamir Khan and Karan Johar. &pictures along with Twitter
will also set up a ‘Vine
Mirror’. The ‘Vine Mirror’ will help take a video with the help of just one
push button which will then be uploaded on Vine from time to time while at the
studio
On
this occasion Mr. Akash Chawla, ZEEL Marketing Head, National Channels, said, “We at &pictures always look for interesting innovations and
integrations in making sure that we fulfil our promise of bringing our viewers
closer to their favourite stars. We have invited fans to ask questions via
#AAMIRANDYOU which will allow fans to come up close and interact with Aamir
Khan and Karan Johar while watching his unreleased film this Sunday. We are extremely
excited and look forward to creating a trend with such campaigns like no one
else.”
Collaborating with &pictures, Rishi Jaitly, India Market Director,
Twitter said, “Twitter is the second
screen of choice for viewers globally as they can interact with their favourite
stars in real time and participate in live and public conversation about their
favourite TV shows. During this particular broadcast, movie fans can watch with
Aamir Khan and Karan Johar by engaging with them in real-time conversation on
Twitter and catch a glimpse of behind the scenes on the sets of &pictures through
six second Vine videos shared on Twitter
and Vine. We are extremely happy to support &pictures in their initiative to
get closer to their audience by delighting them with #OnlyOnTwitter moments .”
Interact with Aamir with these
Twitter activities
|
S. No.
|
Activity Name
|
Specifications
|
|
1
|
#BatOfHonour
|
A Special Bat signed by Aamir and Ashutosh
will be given to the most active user during the activity on the 8th of June.
|
|
2
|
Twitter Live wall
|
- Chosen Tweets to be shown live on ticker
during the telecast on &Pictures
- Regular responses to some of the tweets directly via
&Pictures and Aamir Khan
|
|
3
|
#AAMIRANDYOU
|
Audiences can give messages to Aamir Khan
through this handle, and he will respond immediately.
The interaction details for Aamir&YouLive are as follows:
Call 1800221233
Tweet/Post with #AAMIRANDYOU
SMS: AAMIRANDYOU<space>YourName<
|
