Amitabh Bachchan is taking personal interest in the marketing of his debut in a fiction genre on TV, in the series titled Yudh.
The show is extremely
important to him personally and so he is paying keen attention on the
way the show is being marketed and otherwise.
The show which is creatively directed by filmmaker Anurag Kashyap is
expected to launch in July and Amitji is ardently meeting with the core
team involved in the promotions of the TV series.
He is removing time out from his chaotic schedule and having closed door meetings to get a sense of how things are shaping up.
He is also readily sharing his inputs with the team as the show is extremely special to him.
Amitji does not like
to disturb his shooting schedules, so while the shooting takes a break
for lunch, he does a working lunch and meets the team to check on
developments. And if anything is pending, he waits back after shoot to
discuss it.
He also gets Anurag Kashyap involved in these meetings now while he got into it at a much earlier stage.
Right
from the promos that go on air to the edit, he is overseeing things and
also taking into account opinions of people present on set.
The chief idea of
having the promo of the show to be played at the IPL, which is such a
high point on television, was one of the ideas that came out of these
meetings.
