Twitter hit by the Sonam Kapoor fashion fever.
Indian
actress and International fashion icon Sonam Kapoor ,recently wowed the
international press as she sashayed down the red carpet of the 67th
Cannes Film Festival looking every bit a vintage Hollywood dream, making
it her most unforgettable appearance at Cannes this far.
The
actress and poster-girl for fashion that had the paparazzi clicking
away with several international press referring to her as "Indian
Princess" , trended in the country on both days of her appearance.
If
that wasn’t all, Sonam Kapoor also put Elie Saab on the map in India as
the couture brand trended in the country for the very first time. For
her next red carpet appearance, the actress donned a contemporary pale
pink Anamika Khanna couture net saree and accessorized it with a choker
from her mother Sunita Kapoor's line which led to Anamika Khanna
trending on Twitter the very next day.
What’s
more impressive was the fact that L’oreal ‘s social media following
increased exponentially , literally doubling in a mere 2 days time.
Says
a source, “ Sonam Kapoor despite sporting international fashion runway
looks with élan chose to don a contemporary India saree ,keeping to her
traditional roots and in turn promoted Indian designs and designers on
an international platform. The actress and fashion icon also interacted
with her fans there.A popular microblogging site was hit by the Sonam
Kapoor fever with everything from her looks,her designers,her brands et
al trending in the country”.
