Sonam Kapoor reveals
three L’Or Lumière make-up looks created by Namrata Soni
Mumbai, April 30, 2014:L’Oréal
Paris unveiled its make-up collection for the Festival de Cannes 2014 - L’OrLumière.The collectionand the looks
were unveiled by L’Oréal Paris’s brand ambassador Sonam Kapoor who perfectly embodies the glamourthis festival exudes.Lighting
up the Cannes red carpet this year as well,L'Oréal Paris India ambassadors will
attend the event on the following dates:
·
Aishwarya
Rai Bachchan will attend the event on 16th and 17th May
·
Freida
Pinto will walk the Cannes red carpet on 17th and 18th
May
·
Sonam
Kapoor will be at the festival on 18th and 19th May
The L’Or Lumière collection is inspired by the purest of the
elements, ‘Gold’ and the coming of the spring season. To commemorate the launch
of this collection, L’Oréal Paris Beauty Expert Namrata
Sonihas created three looks inspired by this infusion of gold and
exciting spring hues.
The
L’Or Lumière range of products are
an absolute must have for events that command grace and panache. Flaunting the
Neo-gold trend, this collection includes Color
Riche Moist Matte, a range of 12 irresistible shades of lipsticks, a twist up
pen format eye liner, Super Liner Gelmatic, 2 stunning shades of nail colors
called the Color Riche Le Vernis and an intense range of eye shadows available
in 12 shades, Infallible Monos Eye Shadow.
Speaking
about their vision behind creating the collection, Manashi Guha, GeneralManager
-L’Oreal Paris said, “Cannes is an extremely inspiring platform and we are
proud to showcase our beauty expertise through the L’Or Lumière range.In India,
we love goldwhich flatters our skin tone well; we have used this insight to
interpret this collection. The looks we have launched today exude glamour and
we’re sure that all our ambassadors will look stunning on the red carpet.”
Speaking about the range and the
exceptional looks, Sonam Kapoor said, “Every year I look forward to
Cannes because of the exceptional makeup and looks that L’Oréal Paris launches.
I am really excited about the L’Or Lumière collection as it embodies two of my
favourite makeup trends – neo gold and brights! Namrata has done a fabulous job
on the three looks and I’m quite excited to showcase these trends on a global
platform.”
Namrata Soni, L’Oréal Paris Beauty
Expert said, “L’Oreal Paris has always crafted
products that accentuate the grace and elegance of the modern Indian women. L’OrLumière
is a revelation in itself that takes the concept of style and beauty to a whole
new level. I thoroughly enjoyed creating the looks using the L’Or Lumière
collection. The products are a fine representation of glamour, elegance and
will certainly heighten the allure of any look.”
Represented by its Indian and global
brand ambassadors donning the ravishing looks specially designed for this
event, L’Oreal Paris looks forward to stunning the world and creating magic on
the red carpet at Festival De Cannes 2014.
The L'Oréal Paris L’Or Lumière Collection is available
across all L'Oréal Paris Boutiques.
***
About
L’Oréal Paris:
L’Oréal Paris is a truly global beauty
brand combines the latest in technology with the highest in quality for the
ultimate in luxury beauty at mass. Our signature phrase, “Because I’m Worth
It”, is meant to inspire each and every woman to embrace her own unique beauty
and reinforce her sense of self-worth.
As the biggest beauty brand in the
world, L'Oréal Paris has an unparalleled commitment to technology, research and
innovation, providing groundbreaking, high-quality products for women and men
of all ages and ethnicities. The L’Oréal Paris brand encompasses the four major
beauty categories – hair color, cosmetics, hair care, and skin care – and
includes such well-known brands as Excellence Crème, Total Repair 5 hair care,
Youth Code, Fall Repair, Revitalift, Volume Million Lashes Mascara, Colour
Riche lipsticks, Superliners and True Match foundations among many others.
L'Oréal Paris truly believes that,
whatever your age, gender, ethnicity or look, "you're worth it".
