SAB TV wins big at 2014 DMAi Echo Awards
SAB TV bags 1 Gold & 2 Silvers for its innovative marketing concepts
Mumbai, May 2014:
In the recently concluded DMAi award function in Mumbai, SAB TV bagged three awards for its innovative marketing initiatives - Gold award for SABurbia.com, a Silver award for SABprize and a Silver award for SABurbia board game. The DMAi ECHOTM Awards, brought to India by DMAi, honours the creative par excellence in marketing and advertising campaigns
SABurbia.com
won a Gold award in the Creative/Interactive - Gaming category. What
made SABurbia.com win a Gold is its great engagement potential with
audiences online. SABurbia makes the existing fans from brand loyalists
to brand evangelists through innovative and interactive online
activities.
An
interesting gameplay involving all popular SAB TV shows and characters,
SABurbia.com went viral, with more than 50,000 app installs over
Facebook, App Store and Windows mobile platforms.
The
SABurbia.com board game won a Silver for Creative/Interactive -
Experiential Marketing. In line with the channel’s core ideology – ‘Asli
Mazaa SAB Ke Saath Aata Hai!’; The board game gets the players together
and undertake tasks to gain goodwill currency. SABurbia board game has
sold more than 5000 copies since its launch in November 2012.
The
third award for SAB TV was a Silver for Creative/Direct Response –
Broadcast for SABPrize – A unique one-of-its-kind loyalty programme in
the Indian television industry. Users who register on the website can
participate through SMS, answering questions asked during the show and
thus collect points and the top scorers win attractive gifts, following
SAB TV’s marketing innovation strategy of providing active user
engagement. Well! Who would miss out on getting prizes for getting
entertained!
Commenting on the award, Mr. Anooj Kapoor - Senior EVP and Business Head - SAB TV
said, “We are delighted to receive not one but three awards of
international honour and recognition from the DMAi for our innovative
marketing initiatives. Our goal has always been to create a strong bond
with our audiences off-air and to engage them with the brand to extend
our platform. Our efforts have paid-off and we will continue to
entertain and engage our viewers by offering such interactive avenues.
We would also like to express our gratitude to DMAi for appreciating our
unique campaigns and helping us now compete at an international
level”.
Brand: SAB TV
SAB TV Team Members: Narayanan Ramachandran, Abhishek Chatterjee, Harshal Jain, Sana Khan
Creative Agency: Everest Brand Solutions
