REPACKAGED RETRO “WHISTLES” TO THE TOP
Who knew that the haunting flute melody, which sent fans into a frenzy for the father Jackie
Shroff in “Hero” in 1983, would resurface three decades years later to recreate history for the
son, Tiger Shroff, in Sajid Nadiadwala’s “HEROPANTI”.
The legendary melody has been superbly recreated by Manjeet Rai of Manj Musik, who under
his earlier brand name RDB, composed blockbusting melodies for many films.
Overwhelmed
at still another landmark for Saregama India Ltd., is Business
Head-Music, Adarsh Gupta who says, “ I can cite scores of examples from
Saregama’s
prized collection of premium movie tracks, from the 50’s to the 90’s,
that have been chartbusters, whenever recreated, for blockbusters
released
recently.
But the Whistle Bajake track from Heropanti, based on the evergreen
Hero tune, has surpassed all records. Its instant connect shows that the
youth
believes
in the golden oldies, whenever correctly and creatively represented in
its new avatar. Kudos to producer Sajid Nadiadwala for identifying and
imaginatively presenting the Whistle Baja, which was a rage from the day it was released. And is today No. 1 on most charts.”
Despite
his busy schedule of directing “Kick”, slated for an Eid release, Sajid
Nadiadwala has been daily monitoring the pre-release preparations of
“Heropanti” and was overjoyed when he learnt that “Heropanti” had
achieved its 1ST landmark,
prior to release, by topping the music charts. He asserts, “Belonging
to a family of film-makers with a 60 years tradition, I believe in the
old world charm of cinema. And the magic of music of yesteryears, if
effectively energized
by
today’s talent, is always an asset to a movie’s presentation &
promotion.” Earlier retro-repackaged examples like Bachna Aye Haseeno,
proved its
potential to pull an initial.
Having crossed its first landmark, Heropanti’s Whistle Baja too, will have the box-office
whistling all the way to the bank.
