Power of
Thalaivar!
Rajinikanth’s Kochadaiiyaan rules the box office with a Rs. 42
crore worldwide gross in the opening weekend
Mumbai, 26th
May, 2014:
Eros International Media Ltd (Eros International), a leading global company in the Indian film
entertainment industry, has announced a blockbuster opening weekend of
the futuristic fantasy event of the year ‘Kochadaiiyaan’
- The Legend, at the box office with a massive Rs. 42 crore gross worldwide.
Eros International released the film in 2D and 3D on May
23rd 2014, in 6 languages in over 3,000 screens worldwide. Tamil
Nadu distribution was undertaken directly by Eros International.
Directed by
Soundarya Rajnikanth Ashwin, the Photorealistic Performance
Capture technology film has set a new milestone in the history of Indian
cinema and set the box office ringing with a bumper opening weekend
and grossed Rs. 30 crore in India and
Rs. 12 crore overseas.
Markets with Rajni stronghold like UAE, Malaysia and Singapore have
shown superlative performance. With pre-sales from satellite rights in multiple
languages, audio and music rights exploitation, brand tie ups and other income,
the film is well on its way to cross Rs 100 in revenue just after the opening
weekend.
Commenting on the successful opening of the film, Nandu Ahuja, Senior
V P, India Theatrical, Eros International Media Ltd said, “Thalaivar fans have given huge thumbs up to the
film which showcases the charisma of their favorite superstar in a never seen
before avatar. Advance booking for the opening weekend especially in Tamil Nadu
were outstanding and true to Rajni films, the shows opened as early as 5.00
a.m. to capacity audiences with the build-up commencing the night before. As
the film continues to attract
huge numbers with its high octane action, photo realistic animation and of
course Rajinikanth’s larger than life persona, we expect the film to continue
wowing audiences.”
Commenting on the film’s performance overseas, Pranab
Kapadia, President, Marketing and Distribution, Eros International Plc, added, “Fans of the superstar across the world have appreciated the film and it
has opened extremely well in the overseas markets.”
Jyoti Deshpande Group CEO & MD of
Eros International Plc said “We are delighted
with the superb response to the film which has been a labour of love over the
last two years. We thank the critics and the audiences that have helped build
such a wonderful momentum to the film and given recognition to Soundarya’s
vision and talent. We are seeing an overwhelming demand for a prequel or a
sequel. Watch this space. But for now enjoy Kochadaiiyaan in 2D or 3D with your
entire family, in a big screen near you, in a language of your choice”.
Kochadaiiyaan
is an epic dramatization of good versus
evil starring South Indian megastar Rajinikanth in a double role in a
larger than life depiction. Also starring in the grand production is leading lady Deepika Padukone together with South India’s leading
stars R. Sharath kumar, Nazar,
Aadi, Shobana and Rukmini. Providing
the musical score to this magnum opus is Oscar-winning composer A R
Rahman.
About Eros
International Media Ltd (Eros International)
Eros International Media Ltd. (BSE Script Code:
533261; NSE Script Code: EROSMEDIA) is a leading global company in the Indian
film entertainment industry that acquires, co-produces and distributes Indian
films across all available formats such as cinema, television and digital new
media. Eros International is part of Eros International Plc, which became the
first Indian media Company to raise capital and be listed on the New York Stock
Exchange. Eros International has experience of over three decades in establishing
a global platform for Indian cinema. The Company has a competitive advantage
through its extensive and growing movie library comprising of over 1,100 films,
which include Hindi, Tamil, and other regional language films for home
entertainment distribution. Eros International has built a dynamic business
model by combining the release of new films every year with the exploitation of
its film library. For further information please visit: www.erosintl.com
