MARKS & SPENCER UNVEILS ITS FIRST
STANDALONE
LINGERIE & BEAUTY STORE IN INDIA
M&S today officially unveiled its first standalone Marks &
Spencer Lingerie & Beauty store in India at Infinity Mall, Mumbai.
Model & Bollywood actress Lisa Haydon joined Venu Nair, Managing Director
of Marks and Spencer Reliance India, to celebrate the opening of the store. The
brand new standalone concept store is dedicated to bringing the very best of M&S’s exceptional
quality, stylish and innovative lingerie and an edited beauty offer comprising
the very best of nature and science in skincare, bodycare, haircare, cosmetics
and fragrance. The 5000 square feet store is the first ever standalone concept
in India to offer a dedicated lingerie and beauty shopping experience.
Speaking from M&S Lingerie & Beauty, Infiniti Malad, Lisa Haydon
said: “I am delighted to be associated with the launch of the Marks
& Spencer’s first standalone Lingerie & Beauty store in India at
Infiniti Malad. I’ve been an M&S customer
for years and love the experience every time I shop at M&S. It’s
great to have such a large and dedicated Lingerie & Beauty store for
shoppers in Mumbai and I’m sure that women will love it.”
Venu Nair, Managing Director of M&S Reliance India
said, “Our customers have really embraced our lingerie and beauty
products – our exceptional quality and service, combined with our
extensive breadth of styles, shapes and sizes really set us apart from the
competition. The standalone concept we’ve unveiled today capitalises on
the growth opportunities in the lingerie and beauty markets in India, making
our new concept stores an exciting new shopping destination in their own right.
The aspirational format with a smaller footprint also allows us to access even
more prime positions in leading shopping malls in line with our international
growth strategy to have a presence in these key retail locations.”
The new store features an inviting and inspiring store design,
with a neutral colour palette and flattering lighting to complement the stylish
lingerie and beauty collections. Feminine finishing touches add glamour to the
store and overall customer shopping experience, including fresh flowers, wooden
hangers, bespoke paper bags and luxurious tissue wrapping.
Exceptional quality, stylish lingerie
Marks & Spencer Lingerie & Beauty stores will
showcase the very best of M&S’s exceptional quality, stylish
lingerie, with edited collections to showcase the season’s key trend of
florals and pale tones.
Complementing its trend-led design, M&S offers an
extensive breath of lingerie styles, shapes and sizes. For example the
retailer’s bras are offered sizes from 30B to 44G, whilst its knickers
and sleepwear start from size 6 up to size 22. There is also wide choice of
lingerie styles, from everyday t-shirt bras, to clever underwear solutions such
as strapless or maternity bras, as well as glamorous silk and lace pieces.
Customers can also mix and match lingerie, with complementary colours and
patterns across bras, knickers and vests.
M&S also offers a host of clever product innovations to
enable customers to look and feel their best. For example, M&S’s
exclusive Perfect Fit bra is featured across five different shapes and uses
innovative memory foam which moulds to the wearer’s shape to give the
perfect, comfortable fit. All of M&S’s lingerie, including
silk, is also fully machine washable.
In addition, M&S will offer its exclusive Rosie for
Autograph lingerie and sleepwear collection at the new stores. The
collaboration with international supermodel Rosie Huntington Whiteley was
M&S’s fastest ever selling lingerie collection when it launched a
year ago, selling over half a million pieces in the first year.
Dedicated beauty offer – combining the very best of
nature & science
The new standalone store will also include an exclusive
beauty offer which combines the best of nature and science. This includes
M&S’s own brand beauty products such as Pure Skincare which has a
natural and eco friendly proposition and its popular premium Autograph makeup
and fragrances.
Service at the heart of the offer
Service and expert customer advice is a key part of the new
Marks & Spencer Lingerie & Beauty stores. Experienced and expertly
trained lingerie and beauty advisers will be on hand to offer specialist and
impartial advice to customers.
