Getting comfortable with the stars of ‘Purani Jeans’
at
Café Coffee Day
Tanuj Virwani, Aditya Seal and
Izabelle Leite on friendships and their film
Mumbai, 30th April 2014: Leading youth brand Café Coffee
Day (CCD), hosted an exciting evening in collaboration with Eros
International's next, ‘Purani Jeans’! The fine young actors of the film, Tanuj
Virwani, Aditya Seal and Izabelle Leite visited the popular CCD café at Veera
Desai Road where they spoke about the film and ofcourse, on friendship.
‘Purani Jeans’, directed and written by award winning ad
filmmaker, Tanushri Chattrji Bassu and produced by Manju Lulla tells
a heart-warming story about friendship. The film unfolds as a coming of
age drama about a summer where Sidharth (Tanuj
Virwani), his best friend Sam (Aditya Seal) and their gang of friends rediscover bonds
of friendship and love. 'Purani Jeans' captures the nostalgic days of youth,
which is all about friends, memories and that old snug, comfortable pair of
jeans. The film’s trailer
has already crossed 1.2 million views on youtube.
To connect and engage with the youth, the creators of the
film associated with CCD to introduce fun table mats at some of its cafes for
the youth to write and leave behind fun, unforgettable memories and anecdotes
of growing up with friends. The concept called, ‘Let’s share memories, let’s
share smiles’ has been a success with young patrons writing on the table mats and
sharing their memories for other patrons of the café to read and smile.
At the café, the stars Tanuj,
Aditya and Izabelle narrated fun and interesting occurrences from the set and also
shared their memories of friendship while growing up, all this over a freshly brewed
cup of CCD’s delicious coffee.
‘Purani Jeans’ releases in
theater this Friday, 1st May 2014.
