CASIO ANNOUNCES
CHITRANGDA SINGH AS THE BRAND AMBASSADOR FOR ITS SHEEN COLLECTION OF WOMEN’S
WATCHES
April
30, 2014, Mumbai: Casio India Limited, a 100% subsidiary of the
JPY341.7 Billion consumer electronics giant Casio Computer Co. Japan, announced
the introduction of Casio s new range of
women’s watches and Chitrangda Singh as the
Brand Ambassador. SHEEN, a brand by CASIO, explores the unique and diverse
facets of purely analogue timepieces for modern, confident and self-assured women.
These watches are a fine blend of premium materials like sapphire glass
(selective models), leather and SWAROVSKI ELEMENTS with stylish designs,
fashionable accents and manual precision. Sheen watches set the standards for
sophisticated, feminine yet understated style for a watch as an everyday
accessory.
Casio’s SHEEN watches are designed
exclusively for women and are made with SWAROVSKI ELEMENTS capturing the intrinsic nature of
beauty, femininity with sensuality. Each of the time pieces is designed to be
stylish, elegant, with practical functioning to enhance daily office as well as
the party wear look.
Speaking
at the launch of the new Casio Sheen watches Chitrangda Singh stated, “I am
proud to be associated with these beautiful & elegant watches. These watches reflect my fashion style and
are a perfect blend of elegance with practicality. The delicate use of crystals makes these watches stylish yet
sophisticated.”
Added Mr.
Kulbhushan Seth, Vice President, Casio India Company, “SHEEN
brand appeals to the modern and self-assured women. Chitrangda Singh is the
perfect brand ambassador for Sheen as her classy style, beauty & attitude perfectly
gels with the Sheen brand personality. We sincerely feel that with Chitrangda
on board we can reach out to all young girls looking for versatile watches for
office, parties, social functions and every day wear”.
NEW COLLECTION OF SHEEN CRUISE LINE WATCHES:
The exciting new models of Casio
Sheen:
SHE-4800 and SHE-3803- are ultimate style statement for young girls in corporate party or to
complement glamorous look with elegance. SHE-4800
new models feature lamé powder embedded in the centre of the face and SWAROVSKI
ELEMENTS on the left and right sides of the bezel to create a truly gorgeous
look. Three face dials indicate 24-hour time, current day and date of the week.
This watch is a perfect combination of elegant design and practical function. This
model comes in 6 variations of Pink Gold, Gold, two tones in leather and SS
band. SHE-3803 has sophisticated
multi dials and Swarovski crystals studded inside the basel and comes in 3
variations of Pink Gold, Pink Gold & Steel as well as Steel with Stainless Steel
band.
SHE-3030- has
multiple dials with subtle elegance and sophistication, which gives an intellectual
look to the watch. This watch is perfect for young executive women. These day and
date indicator watches come in 7 variations of Pink Gold, Gold, two tones in
leather and Stainless Steel band.
SHE-3506- The new SHEEN CRUISE LINE models with Moon phase
features Roman numerals, which are combined with hour marker bars for a
distinctive new look. The band is made by combining individual segments to
create a fashionable elegance. The watches’ Moon phase dial, Mother of pearl
face, Sapphire glass (Anti-glare coating), Day and Date indicator, Stainless
steel case, Sparkling SWAROVSKI ELEMENTS for bezel (Moon phase dial) &
One-touch deployment clasp makes this range ideal for special occasions. This watch
comes in 2 variations of Steel and Pink Gold in Dial.
The uniqueness of these glamorous
and elegant looking watch models can be recognized through the precious
elements used in it and come with the “MADE WITH SWAROVSKI® ELEMENTS”
label, which serves as a certificate of authenticity. It also marks that the
products are made of genuine Swarovski elements thus adding to its credibility
as a fine product.
PRICE AND AVAILABILITY:
The price range of the SHEEN MODELS
vary between Rs 8,000 and 17, 000 and
are available at major multi brand stores as well as Casio’s exclusive stores.
ABOUT CASIO
INDIA COMPANY PRIVATE LIMITED:
Casio India Co. Pvt. Ltd. (CIC),
a 100% subsidiary of Casio Computer Co., Ltd, Japan, is responsible for
marketing CASIO products in India manufactured by its parent company. CIC has
been operating in India since 1996 and has established the distribution channel
as well as the brand for most of its products. Casio Computer Co., Ltd, Japan,
the parent company of CIC is engaged into manufacturing and marketing of
various consumer products throughout the world.
Casio India’s range of products
include sales & marketing of Handheld Calculators, Desktop Calculators,
Scientific Calculators, Printing Calculators, Label Printers, Wrist Watches,
Digital Clocks, Digital Cameras, ECR (Electronic Cash register) and EMI
(Electronic Musical Instrument). The company has also established service
centres across the country to provide after-sales-service at the customer’s
doorstep. Today, Casio is known for its
reliable product quality and exemplary innovations and is one of the world's most
recognized brands due to its vast product range.
