‘Melange by Lifestyle’
signs Deepika Padukone
as Brand Ambassador
Mumbai, April 8th 2014:
Lifestyle International Pvt. Ltd has announced that it has signed leading Bollywood
Actress, Deepika Padukone as the Brand Ambassador for its Ethnic Wear Brand – Melange by Lifestyle. Deepika
will be the face of the brand going forward and will be featured in a new brand
campaign scheduled to rollout in April across outdoors, print, digital and
in-store.
Deepika
recently shot for the latest Spring Summer campaign for Lifestyle and will also
be endorsing the brand for its Autumn Winter range. The campaign would be
primarily run on print and digital reaching out to the primary audience of the
brand which is 18-32 years old urban female.
Deepika
perfectly embodies the values that a customer of Melange by Lifestyle connects
to. An inspiration for many with her
achievements and persona, Deepika represents modern, confident go-getter woman
of today who is in touch with her Indian roots.
Melange
by Lifestyle has been growing at a phenomenal rate and today is Rs 100 crore
brand. Melange by Lifestyle has presence across 40 Lifestyle stores and 6 exclusive
stores. The campaign will be unveiled in media in mid-April and will be
aggressively promoted across print, outdoor, radio, Cinema, DTH and Lifestyle’s
own Social Channels including facebook, twitter, Instagram and Pinterest which
has a strong following. Lifestyle has over 4.2 million facebook fans and 15000+
followers on twitter.
Making a statement on this initiative, Mr. Kabir Lumba, Managing Director,
Landmark Group said “Melange by Lifestyle has grown at a phenomenal pace and
has emerged as one of the most beloved ethnic wear brands in the country. We
are happy to announce Deepika Padukone as our brand ambassador as she perfectly
embodies the values that the brand stands for. We feel this initiative will
help us further widen our appeal amongst our target audience”.
Speaking about the association, Deepika Padukone said “Melange by Lifestyle has an amazing range of
Salwar, Kurtas & Chudidars. The most amazing part about it is that it is
ethnic yet so contemporary. I think it is perfect for Modern Indian Woman”.
Lifestyle International (P) Ltd:
Lifestyle International
(P) Ltd. opened its first Lifestyle store in India in 1999 and in a little over
a decade has come to be recognized amongst leading retail companies in the
country. It is a part of the multi-billion dollar Dubai based retail and
hospitality conglomerate Landmark Group. Positioned as a trendy, youthful and
vibrant store, Lifestyle offers consumers an enjoyable shopping experience.
Each Lifestyle store brings together five concepts under one roof – Apparel,
Footwear, Children’s Wear, Home ware & furnishings and Skincare &
Beauty; offering a convenient one-stop shop and a choice of over 500 national &
international brands. 
