FUTURE DECODES AT WILLS
LIFESTYLE GRAND FINALE
Namrata
Joshipura stuns the audience at
Wills
Lifestyle India Fashion Week Autumn-Winter 2014
New
Delhi, 31 March 2014
The Wills Lifestyle Grand
Finale by Namrata Joshipura inspired by the next
revolution in human science concluded the Autumn Winter edition of Asia’s
premiere fashion & trade event Wills Lifestyle India Fashion Week in New
Delhi at PragatiMaidan today. ITC’s premium lifestyle
brand Wills Lifestyle marked its successful collaboration with
the acclaimed designer by presenting a spectacular Grand Finale. A striking
amalgamation of futuristic designs and a dramatic show, the Finale
impressed the audience with fascinating elements of grandeur.
The Grand Finale opened with a
high-octane light driven show making quite an impression. The set up was
dramatic with a LED lit ramp, creating a special experience for the audience.
Kick starting the show was an impressive live music presentation that gave way
to models sashaying down in striking avant-garde designs rooted in bold,
dramatic silhouettes. The highlight of the show was the dance performance by
artists in reflective suits that were engineered to befit the theme of the
collection.
Speaking on the
occasion, Atul Chand, Divisional Chief Executive, ITC’s Lifestyle
Retailing Business said, “The Wills Lifestyle
Grand Finale has always set new benchmarks in terms of presenting the best of
Indian fashion. The Grand Finale today was truly spectacular! Our
partnership with NamrataJoshipura extends beyond the ramp. We have tied up with
Namrata to co-create an exclusive collection for the Wills lifestyle stores
which will be retailed under the Wills Signature brand.”
Presenting a truly
contemporary, chic and glamorous range for the dynamic women, Namrata’s
collection named ‘elecTRON’ was inspired by brain
mapping, genome decoding…the future! The cyber punk girl and her tribe
has moved to the next evolutionary stage, distilled down to a collection of
data points. It is a collage of thoughts and feelings that have become
contemporary now with patterns from artificial intelligence, brain mapping and
neural patterns being an important element. In the creative process, new
techniques were used to control surfaces. Texturing was used as embellishment,
leather palettes were created and twisted fabrics were woven into surfaces. The
signature silhouettes were represented with long and short dresses, body suits,
shorts and jackets. There was an innovative use of color with strong
expressions contrasted with beautiful embellishments.
A delighted
NamrataJoshipura said, “I am honored to be the
Grand Finale Designer at the Wills Lifestyle India Fashion week. I have had a
long association with Wills Lifestyle and FDCI. The Grand Finale show was a
pleasure to conceive and I am grateful for the enthusiastic support received
from the Wills Lifestyle & FDCI team. I also look forward to having my
range at Wills Lifestyle stores."
The audience
at the Wills Lifestyle Grand Finale were left spell bound as they witnessed a
remarkable show by NamrataJoshipura!
About
Wills Lifestyle
Synonymous with fashion and elegance, ITC’s Wills
Lifestyle stores offer a
For details visit: Website - www.willslifestyle.com
Twitter - http://www.twitter.com/
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Fashion
Design Council of India
A non-profit organization, Fashion Design Council of India
(FDCI), is the apex body of fashion design in India, represented by over 350
members. Founded on the premise of promoting, nurturing and representing the
best offashion design talent in the country; its prime objective is to
propagate the business of fashion.
Website - www.fdci.org
