From Dr.Asthana to
Virus to now Yamraj??!!
Boman Irani has been signed as
the brand ambassador for Goa Nicofix, an anti-Tobacco Chewing Gum which helps
stop smoking- a popular brand from the house of Sachiin Joshi’s Viiking
Ventures that also manufactures XXX Energy Drink which Sunny Leone was a
part of. Sachiin says, “Boman is a
versatile actor who connects easily with people of all age group. Thanks to his
remarkable performances in films like 3 idiots and Munna Bhai M.B.B.S., he has
proved to be extremely popular amongst the youth of our country. To make the
masses aware of the harmful effects of smoking, I couldn’t think of anyone else
but Boman. He completely fit the bill when I thought of Goa Nicofix,”
Boman Irani plays a Yamraj who is
cribbing that he is unable to go on a holiday since he has a lot of death
pickups owing to smoking and its ill-effects. He has not been at peace and thus
requests people to use Goa Nico-fix which helps to prevent smoking, so that the
Yamraj can lead an easier life!“I like the idea of
playing a Yamraj in the ad. This is the first attempt of a different take on
the issue of smoking. It’s different, Quirky and at the same time leaves an
impact on people’s mind to stop smoking by using Goa Nicofix. it’s fun yet
highly effective concept,” says Boman.
