Two-time Ballon d’Or winner
TAG Heuer Ambassador
Cristiano Ronaldo joins TAG Heuer
Football superstar joins the Swiss pioneering watch brand’s star
team of sports & celebrity ambassadors
New Delhi, 29th April 2014 — TAG
Heuer, the world leader in prestigious and high-end chronographs, is proud to
announce the signing of football superstar Cristiano Ronaldo to a long-term
partnership as a TAG Heuer Brand Ambassador.
Two-time Ballon d’Or winner, Real
Madrid forward and Captain of the Portugal team for the coming World Cup in
Brazil, Cristiano Ronaldo joins an illustrious roster of TAG Heuer sports stars
and celebrities that includes film actors Cameron Diaz, Leonardo DiCaprio and Shah Rukh Khan, WTA
tennis champion Maria Sharapova, Formula One World Champion Jenson Button,
World Rally Champion Sébastien Ogier and the entire crew of 2013 America’s Cup
winner Oracle Team USA. Past members have included actors Brad Pitt and Uma
Thurman, golfing great Tiger Woods, and the most legendary names in the history
of Formula One, from Ayrton Senna to Kimi Räikkönen, Fernando Alonso, Sebastian
Vettel and Lewis Hamilton.
“TAG Heuer is by far the best at what
it does,” said Cristiano Ronaldo, “and has been for more than 150
years. No other luxury brand has such strong ties to the highest levels of
sports. It is incredibly glamorous yet also so unconventional, and we share
exactly the same determination: to totally change the game, push the limits and
make our own rules. It is a great honor to be a part of such a powerful and
pioneering legacy.”
“Every TAG Heuer creation celebrates
intense life in the contemporary arena, and no individual represents this more
powerfully than Cristiano,” said TAG Heuer CEO Stéphane Linder. “Like
TAG Heuer, Cristiano demands perfection and pushes himself harder than anyone
in his domain. This is the first time we enter the world of football, and it's
a perfect fit to do that with Cristiano, opening a new trend and a new way to
engage with our fans. Sports is part of our tradition because we share the same
values: self motivation and discipline, pushing one's limit, never giving up.
We’ve been in the sports world since signing on as official chronograph of the
1920 Olympic Games. We started timing ski events in 1928, Formula One and
regatta racing in the 1970s. Adding football alongside our longstanding link to
motorsports, especially with its number 1 icon and most powerful player, is
incredibly exciting.”
Born on the island of Madeira in
1985, Cristiano Ronaldo dos Santos Aveiro (named Cristiano Ronaldo or CR7) first
played professionally in his native Portugal before joining Manchester United
in 2003, where he scored more than 100 goals in 6 years. He became the most
expensive footballer in history when he moved to the prestigious club of Real
Madrid in 2009, and his current contract makes him the highest-paid player in
the world. Portugal’s top goal scorer of all time and the first top European
league player to reach 40 goals in a single season in two consecutive years, he
scored an astonishing 69 goals in 59 appearances in 2013, and was thus awarded
his second Ballon d’or in January 2014. Several time winner of National
Championships and Cups in Portugal, England and Spain, winner of the Champions
League in 2008, no doubt Ronaldo will continue to break records in the coming
months and years, as he pushes his play to new levels.
