COLORS launches Idea presents Khatron Ke Khiladi – The Game
~ Idea Cellular Extends Partnership online through Khatron Ke Khiladi – The Game ~
~ Brings viewers an adventurous acrophobic gaming experience~
MUMBAI, 14th April, 2014: Following the
successful launch of Idea presents Khatron Ke Khiladi – Darr Ka Blockbuster,
COLORS is all set to enhance audience engagement with the launch of Idea presents Khatron Ke Khiladi – The Game. Through this
3D interactive game, COLORS will recreate the Khatron Ke
Khiladi experience for the show’s loyal viewers who have been supporting
the show since its on-air launch.
Idea presents Khatron Ke Khiladi – The Game will be available for free download on the iOS and Android platforms to Indian audiences.
Idea presents Khatron Ke Khiladi – The Game is a
reflex-testing challenge addressing the fear of heights amongst
players as they balance their avatars on a tight rope above the concrete
jungles of South Africa, braving tough conditions like wind force and
oscillations. To further engage audiences,
the game will feature a special contest wherein the highest scorers will compete to win an iPad Mini.
Speaking about the launch of the game,
Vivek Srivastava, Digital Head – COLORS, said, “Digital
strategies, today, go beyond the realm of audience outreach through
social media platforms and increasingly focus on engaging with them to
create a strong brand recall and relationship. We have
tasted success when we introduced an interactive 3D mobile game for 24
which was featured as the top game across platforms with over half a
million downloads. With the launch of Idea presents Khatron Ke Khiladi –
The Game, we are looking forward to bringing
the audiences’ biggest fears to their fingertips through a thrilling
entertainment experience that is deeply seated in agility and balance.”
Designed by Gameshastra Solutions Pvt. Ltd, Idea presents Khatron Ke Khiladi – The Game
is an adventure-based interactive mobile game which allows a player to
raise their scores basis the distance they are able to cover while they
balance on a tight rope while facing grave weather conditions. Every
stage of the game also enables players to earn
varied power-ups such as ‘Super Boost’ and ‘Extra Life’ which allows the player to increase their expertise levels within the game. The Game also features some incredible
in-app purchases including merchandise such as shoes and track
suits for their avatars with the bonus that they earn. During the course
of this highly-addictive game, players will be able to gain multiple
levels of achievement starting from
Baby Steps for the first-time players to Champion, Unstoppable and even
Obsessed for more seasoned players. Users can download the Game
by sending an sms KKK to 56882* to get the link to download the game or
download it from Google play store or Apple Play store.
Commenting on their association with
Khatron Ke Khiladi – the Game, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said,
“Gaming, on the mobile and digital platform is a key focus area for
Idea. The show’s on-air success led us to extend our partnership with
the property on the digital medium as well. Idea presents Khatron Ke
Khiladi – The Game, fits well in our marketing
communication strategy as it offers unique brand integration into the
property, and being a digital Game, it offers a thrilling yet
entertaining way of reaching out to our online audiences.”
Idea presents Khatron Ke Khiladi – Darr Ka Blockbuster powered by Gionee Smart Phone
is
the ultimate stunt-based action reality show which has been
entertaining audiences for over 3 weeks. The show features celebrity
contestants like
Gauahar Khan, Kushal Tandon, Mugdha
Godse, Dayanand Shetty, Karanvir Bohra, Teejay Sidhu, Nikitin Dheer,
Gurmeet Choudary, Debina Bonnerjee, Rajniesh Duggall, Geeta Tandon,
Salman Yusuff Khan and
Ranveer Shorey who perform daredevil stunts under the expert guidance of
action maestro Rohit Shetty.
For latest updates on the show follow @ColorsTV and @KKKonCOLORS on Twitter and Facebook | For exclusive pictures follow
COLORSTV on Instagram | Follow the hashtag #KKKonColors
About ‘COLORS’:
‘COLORS’
is Viacom18’s flagship brand in the entertainment space in India. A
combination of ‘emotions’ and ‘variety’, COLORS launched on
21st July 2008 offers an entire spectrum of emotions to its viewers.
From Fiction shows to Format shows to Reality shows to Blockbuster
Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is
dedicated to promoting ‘Cohesive viewing’, through programmes
like Sanskaar…Dharohar Apnon Ki, Sasural Simar Ka, Balika Vadhu -
Kacchi Umar Ke Pakke Rishtey, Madhubala...Ek Ishq Ek Junoon, Beintehaa,
Rangrasiya, Uttaran, Bani - Ishq Da Kalma, Comedy Nights With Kapil,
Jhalak Dikhhla Jaa, India’s Got Talent, 24, Mission
Sapne, Khatron Ke Khiladi and Bigg Boss amongst others.
About Viacom18 Media Pvt. Ltd:
Viacom
18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between
Viacom Inc. (NYSE: VIA, VIA.B, world's leading entertainment
content company, comprising brands like BET, MTV Networks and Paramount
Pictures) (www.viacom.com)
and the Network18 (www.network18online.com)
Group, the group operates news channels - CNBC-TV18, CNBC Awaaz,
CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat (a Marathi regional
news channel in partnership with the Lokmat group).The joint venture
includes leading brands across television, film and digital
media to build one of India's leading multimedia entertainment power
house. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV (www.mtvindia.com),
the fastest growing kids cluster - Nick (www.nickindia.com),
Nick Jr, Nick Teen & Sonic, India's premier International
Entertainment channel - Vh1, India’s only English Entertainment Comedy
Channel – Comedy Central, India’s only linear film production &
distribution banner - Viacom18 Motion Pictures, COLORS (www.colorstv.in)
one of India’s leading Hindi General Entertainment channel. This apart,
Viacom18 also runs Viacom's consumer products business in India and
also a brand solutions offering - Integrated Network Solutions (INS)
