|
|
FBB launches its SS 14 collection WITH 25 MISS INDIA CONTESTANTS
~FLASH MOB FASHION SHOW FOR THE LAUNCH~
|
Mumbai,
March 22, 2014
– FBB, the leading fashion format of Future Group unveiled its
Spring Summer 14 collection with a one-of-a-kind Flash Mob Fashion Show with
the 25 Miss India finalists at High Street Phoenix Mall. The mall came alive as
this unique fashion show hit the stage. People were excited to get a first hand
glimpse of their favourite Miss India contestants and started cheering for
them.
Set
against the backdrop of one of the top malls in Mumbai, the launch witnessed
the 25 Miss India finalists walking in orange attire doing a Flash Mob Fashion
Show. The finalists were divided into 5 groups and were scattered all around
the mall. As the music started, they walked around the mall towards the stage
in a specially choreographed sequence. And taking the fashion quotient much
higher for FBB customers, all 25 beautiful contestants walked right into the
FBB store. It was a pleasant and memorable experience for the FBB customers
when Miss India contestants helped customers with the shopping, advising and
suggesting them the new fashionable trends. Few of them also shared their own
style and beauty mantra with the customers. With this unique consumer engaging
and eye catching concept, FBB displayed the importance of connecting with
customers in an unusual and fun manner.
The
SS 14 collection of FBB consists of casual, western and ethnic wears. The
collection has smart linens and fabulous florals with bright shades, patterns
and tones. Men’s collection is available in formals as well as casual solids.
The range has the best fit, light weight and smooth, breathable material. The
kid’s collection consists of bright and dazzling neon and nautical range.
Expressing
his thoughts on the launch of SS 14 collection, Mr. Akshay Mehrotra, Chief Marketing Officer, FBB said, “FBB’s SS14 collection is a mix of very
stylish, bright colours, tones and eye catchy patterns. The whole collection is
about comfortably stylish and vibrantly fashionable. FBB is where chic and high
street fashion wears meets affordability. We have unveiled our SS14 collection
among the people in first of its kind flash mob fashion show is in keeping with
the essence of FBB brand.”
About FBB
FBB,
has been the face of affordable fashion destinations in India since 2008. With
a mission to make India Thoda aur stylish,
its philosophy reinstates the fact that it doesn’t cost much to be stylish with
FBB. It believes in aspirational value fashion.
From
business meeting to casual resort wear, from versatile ethnics to comfortable
home wear, FBB creates exclusive merchandise for its audience under it's
own private labels. With a wide variety to choose from, FBB has something in store
for everyone.
FBB
targets a youthful audience in India that wishes to stay synonymous with
current trends. The brand spreads across all the metro cities, mini metros and
also penetrates well in tier II cities.
