SOCIAL MEDIA TO SET A RED CARPET FOR SPORTS AND
ENTERTAINMENT
IMC FUSION 2014 turned into a discussion
platform on how social media is going global and facilitating growth across
media platforms
Mumbai, 15 February 2013: IMC FUSION 2014,
a conference presented by Indian Merchant's Chamber (IMC), was
followed up with a series of panel discussions on the major roles played by the
social media in today’s three most dynamic sectors – Entertainment, Media and
Sports industry. Ramesh Sippy and Subhash Ghai were most honourable
guests inaugurated this third edition of IMC Fusion 2014. This conference was
divided into six sessions which focused on several trending social media topics
in this generation. It also witnessed the launch of a Knowledge Paper on Multi
Screen Behavior: A Study on Emerging Consumer Dynamics.
The IMC FUSION 2014 Conference was
organized under the auspices of IMC’s Entertainment, Media & Sports
Committee chaired by Mr. Manmohan Shetty and co-chaired by Ms. Bharathi
Pradhan, Mr. Sanjoy Chakrabarty and Mr. Mir Ranjan Negi. As in the first
two editions, Mr. Kabir Bedi was the Host of IMC FUSION 2014.
The first session included an in-depth discussion
on the urgency of software for today’s media content. ‘What prevents Indian
media content to extend globally?’ This question received several views from
the panelists. Indian media needs to bring in more variety of local and
adventurous content at the same time. Gajendra Singh, Founder of Saai Baba
Telefilms Pvt Ltd. said, “In order to make the Indian content globally known,
the Indian media needs to pay attention toward showcasing an interesting
content, helping the marketing team, co-producers to make the Broadcasters buy
it and promote it eventually.”
The Broadcasters go forward with a long term
investment into a show only if it creates TRP’S but instead it should also turn
its attention to a simple and multi-lingual content at the same time. Anupam
Mandoloi, Managing Director of Freemantle India, added, “The fact is that India
does not have a distribution network and sufficient bandwidth to tap content
across the world.” Siddharth Basu, Managing Director, Big Synergy Media Ltd,
highlighted further, “Media Partnership between the Government and the
Broadcasters can increase the scope of Indian content worldwide.”
‘Does social media affect Traditional Journalism?’
To this, Suchitra Iyer, Editor of Society Magazine, said, “It has in a way
challenged the print media, as celebrities leak out their latest happenings
using social media platforms.” Harshil Karia, Co-founder Foxymoron, said, “The
mobile device reaches out faster than any other media device.” It in fact helps
print media to reinvent news, which proves that social media and print media
are the two important wheels of mainstream media.”
‘Major role of social media for sports’, the most
trending topic for new generation media was also analysed. Digital platforms,
especially ‘Twitter’ has proven to be a branded content mechanism in giving out
a wider media coverage to sports. Vinod Bhanushali, President, Marketing,
T-Series said, “Social media not only adds a spice to sports but also helps the
music industry which includes Youtube and Twitter.”
New Delhi Television (NDTV), a pioneer leading in
India’s news television, was presented with the Excellence Award in Media.
Mr. Sreenivasan Jain, Managing Editor, NDTV was present to receive the award
and thanked the IMC Fusion Jury. While accepting the award Mr. Sreenivasan Jain
added, “Receiving a prestigious award actually creates a standard and
encourages us to even improve and set new standards for the content of news
overall.”
The different business aspects of the Indian cinema
were also highlighted by Komal Nahta, Editor, Film information, Mukesh Bhatt,
Producer / Director, Ramesh S Taurani, Producer, Tips Industries Limited. The
availability of multi-screen theatres has led to the change in the normal
mindset of Indians who prefer to experience the movie first in the theatres.
This helps Indian Cinema industry to earn the maximum revenue possible.
“This year we have taken the brand Fusion closure
to the young minds. In association with Indian Education society, we reached
out to many colleges across the city, unleashed a major social media campaign
to engage the youth, invited the students to participate in a contest. The
contest was to encourage the young students to develop extremely interesting
creative & innovative contents on social media platforms. The teams
participated with zeal and enthusiasm, and we are happy to have the winners
with us here today,” Mr. Shailesh Vaidya, President, IMC.
The sessions covered in the Conference included
discussions on:
- Urgent Call For Software: It’s High Time Indian TV Content Went Global
- Netagiri & Worrisome Issues: Can SOCIAL MEDIA Influence Change?
- Youthful SOCIAL MEDIA Workshop By FOXYMORON
- Gimme Instant Updates: Have Multi-screen Options Changed News & Sports Viewership?
- Breasting The Rs 300 Crore Mark: Business Booms In Indian Cinema
