Ramaiya Vastavaiya’s ‘Jeene Laga Hoon’ Takes Over
YouTube in 2013!
In a year where the Hindi Film
Industry churned out fantastic music there’s one song which stood out the most
– Jeene Laga Hoon from the Prabhudheva film Ramaiya
Vastavaiya. YouTube India recently declared Jeene Laga Hoon as
the #1 trending music video in 2013. The song, featuring Girish Kumar &
Shruti Haasan, beat Miley Cyrus’s We Can’t Stop & the
tunes from Aashiqui 2. Composed by Sachin-Jigar and sung by Atif
Aslam & Shreya Ghoshal; Jeene Laga Hoon was one of the most awaited songs
of 2013 after audiences got a 10 second preview online, 4 months prior to the
actual release.
Speaking about the success, Producer
Kumar Taurani says, “We’re obviously very happy that the audience fell in love
with Jeene Laga Hoon just as we did. We at TIPS have always made music a
priority in our films and the success of this song on a medium like YouTube
goes to prove that even in this digital age you don’t need any gimmicks to
promote a soundtrack, you just need simple tunes with great lyrics and voices.
”
Along with popular music, Ramaiya
Vastavaiya directed by Prabhu Deva was applauded for being one of the few family films in 2013. The television
premiere also received the 2nd highest TRP on television
following Chennai Express.
Expect more hit music from TIPS this year, as they gear up for their next film It’s Entertainment starring Akshay Kumar & Tamannaah Bhatia, releasing 8th August, 2014.
