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Sunday, 9 February 2014

Ajay Devgn endorses hosiery brand Sirtex Eazy!!

Ajay Devgn endorses hosiery brand Sirtex Eazy!!

Superstar Ajay Devgn, an established actor who has been in the industry for over two decades has been signed as the Brand Ambassador of a hosiery brand ‘Sirtex Eazy’. This is the first time the brawny actor has given a nod for a hosiery brand and is quite elated about it!

Sirtex Eazy is a trusted brand which has been in the market for quite a while! Ajay Devgn who is now the face of the brand launched Sirtex Eazy in Goa with the All India Distributors to celebrate the collaboration!

When asked Mr. Om Prakash Ahuja CEO Brand Sirtex Eazy on why he thought of Ajay Devgn to be the face of the brand he said, “Ajay is the perfect choice for us as he appeals to the masses. Sirtex Eazy is a brand for a consumer who is looking at quality along with affordability and comfort and hence when we were looking for a face who could connect with the masses, we couldn't think of anyone but Ajay Devgn who could represent our brand. His easy going personality fits our brand perfectly as well as our tagline which is 'take it eazy".

Ajay Devgn has always been quite selective with the kind of Brands he is associated over the years, when asked Ajay on why he is endorsing a hosiery brand, he said “I have recently shot for the Sirtex Eazy Ad which centers on the whole concept of life and everything being 'easy'. Just like the brand's promise I found it to be quite comfortable and relaxed”!!

Well! With Ajay Devgn being the king of Blockbusters at the box the office, we are sure that the brand will be a huge success amongst the masses too!! 



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