Ariel successfully makes an attempt to create
a Guinness World Record for the ‘Largest Laundry Lesson’ in the world, on the
Power of 1-Wash technology
A
Guinness World Record was
attempted by Ariel & Raveena Tandon,
Sakshi Tanwar, Rituparna Sengupta & Madhoo, when over 282 women came
together to be wowed by the power of Ariel’s 1-wash technology to battle away
some of India’s toughest everyday stains. Ariel India proved it could get rid
of these stains by inviting women to witness the proof of performance right in
front of their eyes. The 4 celebrities spearheaded Ariel’s power of 1-wash, by
showing women across the country how to fight the toughest stains, like food
stains, using Ariel.
Ariel decided to let the product do
the talking, by setting the stage for the ‘Largest 1 Wash Laundry Lesson’ in
the world to emphasize that women across the country can heave a sigh of relief
when it comes to toughest stains in just 1 wash.
Talking about her experience was the
Bollywood actress & celebrity mother Raveena
Tandon, “Pre-motherhood I never bothered about a food stain but after
becoming a mom any sort of food stain gives me a nightmare. Particularly after
family get-togethers and special occasions, when clothes get ruined by stubborn
stains. However, Ariel gave me the power of 1 wash which gives the perfect
cleaning I was looking for, & hence I decided to champion this message to
women across the country and what better way than to break a record with a
brand like Ariel that breaks records! !”
Indian television superstar, Sakshi
Tanwar, was delighted to be part of history, “My Mom is a wonderful cook
and since I hail from a North Indian family, my family has always been a big
time foodie. My brother & Dad relish everything my Mom cooks, particularly
her Daal Makhani! However, getting rid of those nasty food stains has always
been a struggle for her. Ever since we started using Ariel, with its superior
1-wash technology, stains are a thing of the past, and now our garments at home
are always spotless. Dal Makhani has never tasted so good!”
“When I got to hear about the latest
innovation, I had to see for myself If Ariel could battle away the Macher Jhol
stains in 1-wash! Being Bengali, we enjoy our food and we love our curries.
However, the tough macher jhol stain always ruins my husband’s shirts. With
Ariel, we’ve won the battle against macher jhol in just 1-wash! I am delighted to spread this message to
wives and mothers across the country, and on this Guinness record-breaking day,
would like to tell the women of Bengal that macher jhol stains are history!”
said the popular actress Rituparna
Sengupta.
“Back at home, Sambhar stains are a
real nightmare, and hence it’s always difficult to enjoy a meal. As a south
Indian delicacy, sambhar is a staple part of our diet, but unfortunately it’s
always been a staple part of our clothes stains as well. I can’t remember the
number of times my husband’s lungis have been ruined by a sambhar stain. But
being here today as part of this world
record attempt, and seeing the proof of Ariel’s 1-wash technology and battling
away the toughest of food stains, has been an amazing experience, one that I
wish to share with the women of South India”, said the popular film star Madhoo.
“We are delighted that Ariel is
breaking a Guinness World Record today. Ariel is a brand that is synonymous
with superior technology & innovation. Everyday stains like – Daal Makhani,
Sambhar etc. are the toughest challenge for women across the country and in a
country as diverse as India the challenge is amplified. Ariel’s superior 1 wash
technology gives our consumers the benefit of getting rid of the stains that
plague them in a record breaking 1wash”, said
Ms. Vidya Murthy, Associate Marketing Director, P&G India.
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P&G serves approximately 4.8 billion people around
the world with operations in approximately 70 countries worldwide. P&G is
one of the largest and amongst the fastest growing consumer products
companies in India. Its presence pans across the Beauty & Grooming
segment, the Household Care segment as well as the Health & Well Being
segment, with trusted brands that are household names across India. These
include Vicks ®, Ariel®, Tide®, Whisper®, Olay®, Gillette®,
AmbiPur®,Pampers®, Pantene®, Oral-B®, Head & Shoulders®, Wella® and
Duracell®. P&G operates through 3 entities in India of which 2 are listed
on NSE & BSE. The listed P&G entities are: ‘Procter & Gamble
Hygiene & Health Care Limited’ and ‘Gillette India Limited’, whereas the
unlisted entity (which is a 100% subsidiary of the parent company in the U.S)
operates by the name ‘Procter & Gamble Home Products Ltd.’ Please visit http://www.pg-India.com
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P&G Shiksha
Ariel is proud to be associated
with P&G Shiksha, the company’s flagship corporate social responsibility
program. Every time you buy an Ariel product, in January, February and March,
a part of the proceeds go towards P&G Shiksha. Till date, P&G Shiksha
has helped over 420,000 children gain access to education by
building/supporting over 220 schools across India in association with NGO
partners like Army Wives Welfare Association (AWWA), Round Table India (RTI),
Save the Children (STC). P&G has made a cumulative donation of over Rs.
28 crores since inception towards building new schools, providing critical
infrastructural amenities at existing schools or reviving non-operational
government schools.
