Star World Launch a New Show to Decode The Modern Man –
‘Chivas
Studio - Gentleman’s Code’
Premieres 12th
January -The Show Airs Every Sunday at 8pm
Star World announced a new breakthrough show, Chivas Studio – Gentleman’s Code, a
weekly magazine show that will premiere on the channel on 12th
January 2014 at 8pm, airing every Sunday. The show attempts to break the code
of the new–age man and will delve into the very psyche of modern perceptions
and the essence of what it takes to be a man in the 21st century.
From hunter-gatherers to stay-at-home fathers,
men have refashioned and redefined their roles over centuries. Even as the
balance of economic, political and social power remains firmly entrenched in
their favor, collectively, men have perhaps never faced as much scrutiny,
pressure and competition as they do today. Add to this instinctive
self-evaluation and you can imagine how interesting it will be to get men to
tell us what makes them tick and to showcase what they really want. Gentleman’s
Code aims to interpret this very clockwork of urban insights.
Speaking on the impending premiere of the show, Kevin Vaz, General Manager - English
channels, Star India said, "Chivas
Studio - Gentleman's Code is an insightful probe into the psyche and inner
workings of the modern Indian Man. We're certain that our Star World audiences
will be intrigued by what makes men tick and the show will portray a host of new
and different aspects to the urban male."
“The Chivas
Studio 2014 explores a territory that has been taken for granted for centuries
– Men! We have created a concept that captures emotions revolving around
chivalry, friendship & brotherhood, emotions which truly reflect the
fundamental philosophies of Chivas. “Chivas Studio : The Gentleman’s Code” will
enter a man’s mind and decode the DNA of his psyche exploring this through
friendship, sex, women, gadgets & toys, fashion, style and much more. It’s
a show which will become a Man’s guide to life and the mystery that makes men
what they are.” Comments Sumeet Lamba, Executive Director, Pernod
Ricard India on the launch of the show.
In 6 one-hour episode specials, hosted by journalist-author Aatish Taseer, Chivas Studio will celebrate and
simultaneously decode the urban Indian man and address the revered institution
of the male fraternity. This magazine series will get you the answers to all
these questions and throw up new ones!
The show will feature a host of high-profile
guests like Priyanka Chopra, John Abraham, Karan Johar, Barkha Dutt, Chetan
Bhagat and many others.
The contemporary yet classic show gives a
ringside view into a man’s mind and distill the much sought after and
distinctive elements that make up the modern man. The show will touch on themes
including relationships, money, status symbols, style and friendships, amongst
others.
