Bollywood divas Malaika Arora Khan, NehaDhupiademonstrate
that women all over India think ‘Shaved is Bathed”
~Actors
Arbaaz Khan and VidyutJammwalvow to shave for their partners, everyday at India’s first Shave Theater~
|
·
83% Women think men with stubble
haven’t taken a bath*
·
86 % Women think
clean shaven men smell good*
·
84% Women think
clean shaven men make a good first impression*
·
81 % Women are attracted to a
clean shaven man*
|
Mumbai, January 9, 2014:The
nation-wide ‘Unshaved is Unbathed’ movement, on a mission to urge all men in India to shave
every day and to make shaving a part of their daily regime has achieved
tremendous support and encouragement from both men and women across the nation.Bollywood
actors and popular film stars Chitrangada Singh, Sneha, Soha Ali Khan,
NehaDhupia along with women from all walks of life endorsed the thought
“Unshaved is unbathed”, by travelling from city to city including Delhi,
Lucknow, Indore, Bengaluru, Chennai among several others.
In
a first of its kind ‘Shave theatre’ the Finale event gave us a preview into
numerous homes & bathrooms across the cities the movement has travelled, demonstrating
how women all over India prefer men clean shaven. Women were seen protesting
Unshaved is Unbathed and didn’t let their partners get out from the bathroom
unless they are clean shaven and made it a daily regime as well. In a rare
visual, leading Actors Arbaaz Khan &VidyutJammwal were seen shaving seated
on bathtubs as they agreed to the Unshaved is Unbathed protest.
Malaika Arora Khan and NehaDhupiahighlightedtheir
preference for clean shaven men and voiced the opinion of Indian women who
think clean shaven men are more attractive. They make a better impression and
they also smell good. Talking about routine grooming hygiene, the
actorsexpressed their disapproval of men who are not clean shaven, highlighting
that they look unclean and unattractive, like they have not had a bath.
As
all women expressed that clean shaven men look fresh as they did after a bath;actors
Arbaaz Khan and VidyutJammwal along with other men vowed to shave for their
partner every day. Men got themselves the perfect shave with theGillette Fusion Power Phantom Razor, against
the backdrop of a one-of-its-kind Shave
Theater.
Actors Arbaaz Khan and
VidyutJammwalfurther revealed Gillette’s new
revolutionary shaving system ‘GilletteFusion Power Phantom’ - so smooth that
you can barely feel the blades. The razor with its superior design combines
revolutionary blade technologies to offer the smoothest shave, making every day
shaving an ultimate experience. Not only this; the Gillette Fusion Power
Phantom comes at an attractiveprice of INR 349/-, leaving men with no reason to
not shave every day.
Bollywood
DivasMalaika Arora Khan and NehaDhupia highlighted,“Grooming includes
several things like well-maintained hair, clean nails, smelling good &
overall hygiene amongst the rest. But, you have to start somewhere and men can
do that with shaving every day to be clean.When a man sports stubble it looks
like ‘he has not had a bath’. He doesn’t look fresh.Not just us, but 83% of Indian Women think men with stubble haven’t taken a
bath*.If women can spend hours on grooming to look good, we would
like men to do the same not just for us, but to look fresh, clean and
attractive.By shaving men can actually save themselves the trouble of having a bath
twice, a quick shave makes them look fresh just like they have had a bath.”
In acknowledgement, actors Arbaaz Khan and VidyutJammwalsaid, “Yes,
we agree with the sentiments of the women who are against unclean stubble.83% of women in India think men with
stubble haven’t taken a bath*, men need to pay more attention and start
shaving like they bathe every day.While
we do feel lazy to bathe sometimes, shaving helps us look fresh just like we
had a bath in two minutes. Moreover men
should realize that women put in so much effort to groom themselves for their
partners, the least that men could do is stay clean and well groomed.With Gillette’s
technologically advanced revolutionary innovations like Fusion Power Phantom,
shaving has now been made effortless for men, giving them the right tool for a
superior and comfortable shave.We are sure men can’t thank Gillette enough for
making shaving so easy and convenient.”
*Based on Grazia India reader survey done on 300 respondents
all over India.
As a manifestation of their strong protest against men with unclean
stubble, Indian women unveiled the three mandates and vowed to follow them if
their men didn’t shave:
·
“We will not
be your date if you don’t shave”
·
“We will not
share our space & things if you don’t shave”
·
“We
will go out alone if you don’t shave as we think no shave means you haven’t had
a bath”
“This
program is not intended to hurt the sentiments of any particular
gender/community.”
About
Procter & Gamble India
P&G
serves approximately 4.8 billion people around the world with operations in
approximately 70 countries worldwide. P&G is one of the largest and amongst
the fastest growing consumer products companies in India. Its presence pans
across the Beauty & Grooming segment, the Household Care segment as well as
the Health & Well Being segment, with trusted brands that are household
names across India. These include Vicks ®, Ariel®, Tide®, Whisper®, Olay®,
Gillette®, AmbiPur®, Pampers®, Pantene®, Oral-B®, Head & Shoulders®, Wella®
and Duracell®. P&G operates through 3 entities in India of which 2 are
listed on NSE & BSE. The listed P&G entities are: ‘Procter & Gamble
Hygiene & Health Care Limited’ and ‘Gillette India Limited’, whereas the
unlisted entity (which is a 100% subsidiary of the parent company in the U.S)
operates by the name ‘Procter & Gamble Home Products
Ltd.’ Please visit http://www.pg-India.com for
the latest news and in-depth information about P&G India, its brands and
corporate social responsibility program Shiksha.
P&G Shiksha
Gillette is proud to be associated with P&G Shiksha, the
company’s flagship corporate social responsibility program. Every time you buy
a Gillette product, in January, February and March, a part of the proceeds go
towards P&G Shiksha. Till date, P&G Shiksha has helped over 420,000
children gain access to education by building/supporting over 220 schools
across India in association with NGO partners like Army Wives Welfare
Association (AWWA), Round Table India (RTI), Save the Children (STC). P&G
has made a cumulative donation of over Rs. 28 crores since inception towards
building new schools, providing critical infrastructural amenities at existing
schools or reviving non-operational government schools.
