MSM Motion Pictures & Vashu
Bhagnani present "Youngistan" !
MSM Motion Pictures in
association with Vashu Bhagnani's Pooja Entertainment & Films Ltd announce
"Youngistan”, a love story set in the backdrop of Indian politics
starring Jackky Bhagnani, Neha Sharma, Farooq Shaikh & Boman Irani.
Talking about the film NP
Singh, COO, Multi Screen Media Pvt. Ltd. says, "It’s
always great to associate with a film that looks to do much more than to
entertain - Youngistan is entertaining while being inspiring. MSM Motion
Picture aims to create meaningful cinema and this film is a strong step in that
direction. We are happy to be working with Vashuji in making this happen".
While the first schedule of the film has
been shot overseas and Lucknow, the second schedule of the film will go on
floors soon at the picturesque Taj Mahal in Agra making it the
ideal locale to launch the film and its unique campaign titled "Yo
Youngistan Go Youngistan". Uttar Pradesh lends itself very nicely to this
film that has a political backdrop. To add to it, Agra, a symbol of power and
love supplements the entire setting. Yo
Youngistan Go Youngistan is a ground rally that will travel across the
country and collect youth pledges and will also see several youth icons from
various walks of life join Jackky Bhagnani in getting the young Indians to
pledge to vote. Without being preachy the campaign intends to inspire the youth
of India to believe that “Likes don’t
change the world. Votes do.”The campaign will also generate findings on the
change Young India wishes to see in their policies and their politicians.
Says Director Syed Ahmad
Afzal,“Youngistan is essentially a
love story set in the back drop of contemporary Indian politics. The story
revolves around a young and high profile couple caught up in a highly political
environment.This couple in some way represents the progressive youth of this
nation, which is willing to make its voice heard. Hence the campaign; through which we would like to create
awareness for the youth of this nation.”
Says Youngistan star Jackky
Bhagnani, “For me as the name
suggests Youngistan stands for the youth by the youth and of the youth of
India. The film is a common live story in a very uncommon premise ".
Producer Vashu Bhagnani says,
“When Jackky and Afzal came up to me with this subject which I thought had
the potential to be a commercial success and at the same time could be
inspiring for the youth of this nation. MSM Motion Pictures and Pooja Films
together will leave no stone unturned taking Youngistan the film and the
inherent message across India. I’d like to thank the UP government for all
their support. I’m sure post this film, UP will be a preferred shooting
location.”
Says Neha Sharma, “The film for me is an unusual yet entertaining take on politics in our
country. Youngistan keeps it entertaining, watchable, and yet has the right
doses of drama and emotion. It’s a film made by a bright young crew that has an
interesting perspective on politics. And yes there is a beautiful relatable
love story too."
MSM Motion Pictures & Pooja
Entertainment's Youngistan is scheduled to release May 1st 2014.
About MSM
Sony
Pictures Television (SPT) backs Multi Screen Media Private Limited, which is
India’s leading television network. It comprises of Sony Entertainment
Television (SET), one of India's leading Hindi general entertainment television
channels; MAX, India's premium Hindi movies and special events channel; SAB, a
family comedy entertainment channel; PIX, the English movie channel; MIX a
refreshing Hindi music channel, SIX, India’s Premier Sports Entertainment
Channel and Sony LIV - the Digital Entertainment Channel. Multi-Screen Media’s
channels are available across the Globe and influence over 400 million viewers
in the Indian sub-continent, and the South Asian Diaspora worldwide. The One
Alliance - a joint venture between Multi Screen Media Pvt. Ltd. and Discovery
Communications India is the distribution arm and The One Alliance bouquet
includes SET, SAB, MAX, PIX, MIX,SIX, AXN, ANIMAX, DISCOVERY CHANNEL, ANIMAL
PLANET, TLC, DISCOVERY SCIENCE, DISCOVERY TURBO, DISCOVERY CHANNEL TAMIL,
DISCOVERY KIDS, AATH, AAJ TAK, HEADLINES TODAY, TEZ, NEO SPORTS, NEO PRIME,
TIMES NOW, MOVIES NOW, ET NOW, ZOOM, SET HD, SIX HD AND DISCOVERY HD WORLD.
