Like his films as an actor, he has chosen to produce a film that reflects his sensibility. The actor has been over looking into varied aspects of the film. Taking a cue from the film, in terms of marketing, One by Two will have a special outdoor marketing campaign.
The protagonist of the film is played by Abhay Deol himself and his character name is Amit Sharma.
Abhay along with Viacom 18 suggested a marketing idea where across cities there will be hoardings reading Are you Amit Sharma? With options similar to his traits in the film... Have you been dumped by your girlfriend? Are you pakaoed with routine? Are you stuck in a job?
As his character is a person who feels that he is 'pakaoed' in life. When Abhay conducted the research he realised that most people feel the same like his character from the movie.
These hoardings will be plastered across the city and are creating a lot of intrigue and hype. The idea is to generate curiosity among audiences and at the same time increase relatability with the protagonist.
The plan is currently underway and creative - logistics are being worked upon.
The
movie casts Preeti Desai alongside Abhay Deol. The movie is directed by
debut director Devika Bhagat. It is set to release on 7th February 2014
