The crowd at Atrium, Infinity 2 Mall cheered today as Model and Actress Mona Singh along with Femina Miss India winner Vanya Mishra took to the ramp

The crowd at Atrium, Infinity 2 Mall cheered today as Model and Actress Mona Singh along with Femina Miss India winner Vanya Mishra took to the ramp in specially designed ensemble made out of special fabric depicting myriad colours with perfect representation in geometric and ornamental patterns of home collection of the launch of the brand Tangerine Home Couture, a boutique designer brand of home accessories from the house of Indian Home Variations, at the Femina Festive Showcase 2013.

Tangerine Home Couture, an offering of Indian Home Variations by Mr. Rajiv Merchant, truly represents home fashion. 

The showcase had a display of four major collections on some of unconventional themes like Turq Tango, Indigo Bay, Midnight Rouge and the Fete collection. While Turq Tango gave a sprightly mix of ice lolly orange and luscious blue palettes rejuvenated spirits, Midnight Rouge lingered on ones mind with its nocturnal romance. Indigo Bay reverberated mood infinity and creativity for connoisseurs of elan while Fete collection brought a myriad of moods associated with festivities and celebration.

Mr. Rajiv Merchant, Founder & CEO, Tangerine Home Couture asserts, ‘With a vision to understand Indian customers, Tangerine Home Couture aims to empower the consumer with a choice to pick the best concepts suiting its taste. With the knowledge of Indian consumer behaviour and current market trends, we bring in a total coordinate solution for home couture and accessories to make homes a platform of self expression and status quo. Femina and Tangerine Home Couture both bring in unconventional spirit of freedom in expression and we are grateful to Femina for giving us this wonderful opportunity to connect with our audience so beautifully’.

Mona Singh and Vanya Mishra walk the ramp at the launch of Tangerine Home Couture

30^th November, 2013: Mumbai: The crowd at Atrium, Infinity 2 Mall cheered today as Model and Actress Mona Singh along with Femina Miss India winner Vanya Mishra took to the ramp in specially designed ensemble made out of special fabric depicting myriad colours with perfect representation in geometric and ornamental patterns of home collection of the launch of the brand Tangerine Home Couture, a boutique designer brand of home accessories from the house of Indian Home Variations, at the Femina Festive Showcase 2013.

Tangerine Home Couture, an offering of Indian Home Variations by Mr. Rajiv Merchant, truly represents home fashion. The showcase had a display of four major collections on some of unconventional themes like Turq Tango, Indigo Bay, Midnight Rouge and the Fete collection. While Turq Tango gave a sprightly mix of ice lolly orange and luscious blue palettes rejuvenated spirits, Midnight Rouge lingered on ones mind with its nocturnal romance. Indigo Bay reverberated mood infinity and creativity for connoisseurs of elan while Fete collection brought a myriad of moods associated with festivities and celebration.

Mr. Rajiv Merchant, Founder & CEO, Tangerine Home Couture asserts, ‘With a vision to understand Indian customers, Tangerine Home Couture aims to empower the consumer with a choice to pick the best concepts suiting its taste. With the knowledge of Indian consumer behaviour and current market trends, we bring in a total coordinate solution for home couture and accessories to make homes a platform of self expression and status quo. Femina and Tangerine Home Couture both bring in unconventional spirit of freedom in expression and we are grateful to Femina for giving us this wonderful opportunity to connect with our audience so beautifully’.

About Tangerine Home Couture: Tangerine Home Couture brings a twist to home décor with fashionable bed linen and accessories that complements the luxury lifestyle well. The collection is comprised of a chic array of bed sheets, comforters, duvets, pillow cases and even products like towels, napkins and shower curtains. In addition to bed and bath products, Tangerine Home Couture also has a collection of mugs, handbags, bath mats that are coordinated to represent each colour. The company helps create thematic furnishings and products for the Home. The nature of their products has evolved with theme-based and colour co-ordinated designs keeping in mind ethnicity appealing global cultures.

About Indian Home Variations: Indian Home Variations is a marketing and distribution company that caters to the needs of the modern consumer by offering them internationally acclaimed, premium design-centric home décor solutions. Indian Home Variations entered into a retail & distribution tie-up with World Kitchen USA - marketers of Corelle and other brands (Segments - dinnerware, bake ware, storage containers etc) - in 2009. Indian Home Variations has also tied up with Umbra, Canada (segment -home decor) and Progressive, USA (segment - kitchen tools) for representing them for Indian market. It now imports, retails and distributes all World Kitchen brands to modern trade & B2B institutions. Since 2012 Indian Home Variations (IHV) has carved a niche for itself in the premium house-ware segment with the objective of making Indian homes more stylish. From their stable comes the introduction of the new age concept of Home Couture in the form of Tangerine Home Couture, a boutique designer brand of home accessories.

Eight themes woven around eight stories is the core competency of Tangerine Homes.

·        Turq Tango: Turquoise is cool and calming. Tangerine is fresh and exciting. Together, they create new shades of joy and creativity with Turq Tango, a sprightly new combination of ice lolly orange and luscious blue palettes. Tinged with retro, the mood is hot summer sun dancing with cool refreshing water. Bright, effervescent and sprightly, it adds a burst of energy in any room.

·        Indigo Bay: Indigo is more than blue. It is the colour of infinity. It is a colour which relates to the "New Age". Choosing indigo indicates an artistic and creative mind. It signifies unique insight and openness to new knowledge. Tangerine captures the powerful presence of indigo with Indigo Bay, a collection of crisp stripes, chunky checks and grunge denims, splashed with lime and red.

·        Midnight Rouge: The much loved Black and White invites some new friends over to create drama that is simple and effective. Shades of grey and pops of red and pink stir up some seduction through sapid stripes and wispy florals in Midnight Rouge, Tangerine's enfant terrible. Giving you the much required highlights of the night.

·        The Fete collection is designed to ensure your gift stands apart
and is treasured. It features a, myriad of moods associated with every
celebration or festive occasion. The range is constantly updated in accordance with
the latest fashion trends and colors to create a different look and feeling. 

·        The Zen XP collection by Tangerine combines the latest innovations in health and comfort. Made from the finest materials which do not trap perspiration or moisture, they have also been tested for hypoallergenic properties. Designed for 'intelligent' support, these products ensure a restful and healthy sleep on every instance.

·        The golden desert comes alive in the aptly titled Desert Safari. Represented onto linen as leaves and ornamental prints, Desert Safari is metallic shades of gold like burnished bronze, rustic copper and brass.

·        Plum Pleasures brings out the lush, rich, velvety experience that only this deep colour can. The look and feel is that of a warm cocoon during a winter night. Dark pinks are given a playing field in the form of oversized florals.

·        Creamy shades of aqua and avocado make up Aquacado. Shades of lime, teal and green give the bed linen a fresh mood. This collection is seen in stripes and light florals.

·        Scarlet Sunset is all about the redolent mood of red. The feel is fervent yet mellow in its geometric prints.

Tangerine Home Couture is available in leading speciality stores, departmental stores, online stores and mom and pop furnishing stores across the country.

For further information, please visit the social page: facebook.com/mytangerinetree

Mr. Rajiv Merchant

Founder, Tangerine Home Couture,

An offering of Indian Home Variations

Founder and CEO, Indian Home Variations, Mr. Rajiv Merchant embarked on a journey into home décor offering and design solutions. He brings entrepreneurship, business connections and value chain management to Indian Home Variations (IHV).

An MBA in Marketing with over 24 years of experience in the Indian Fashion and Retail industry, Mr. Merchant is the brain behind IHV, a marketing and distribution company that caters to the needs of the modern consumer by offering them internationally acclaimed, premium fashion-centric home décor solutions. IHV has presented the luxury buyer with Tangerine Home Couture, a boutique designer brand of home accessories. He believed that with homes redefining themselves to become platforms of self-expression and stature, the home couture market has immense potential. 

Prior to IHV, Mr. Merchant has been a part of senior management roles at various organisations including Amigo Sport Private Limited, Creative Portico Private Limited, Ashima Limited, KG Denim Limited etc. He is responsible for the launch and success of Trigger Jeans and Portico. He has to his credit over seven awards at Portico in marketing (twice from Mattel Ltd), designing (from Elle Décor), Packaging Innovation (from DuPont, USA), Best Home-ware brand by Shoppers Stop, Best Home-ware brand at Images Brand Forum respectively. He has also received the entrepreneur of the year award in 2011 from Franchise India for setting up distribution business for modern trade and institution for Corelle brand.

Mr. Rajiv Merchant with over two decades of experience is a thought leader in the Indian Fashion and Retail Industry.