NDTV Good Times announces the launch of ‘John Abraham: A Simple Life’

NDTV Good Times announces the launch of
‘John Abraham: A Simple Life’
~A sneak-peek into the Bollywood Superstar’s life ~

Mumbai, November 13, 2013:Ever wanted to live the life of your favourite Bollywood superstar? Ever had the urge to learn what kept them grounded in spite of the stardom and huge fan following they enjoyed?Did you ever wonder who your favourite superstar admired and looked up to for inspiration?India’s premiere lifestyle channel NDTV Good Timeswill give Bollywood fans an exclusive opportunity to get a sneak-peek into the life of their favourite Bollywood heartthrob,  former model and producer – John Abraham, with its new showJohn Abraham: A Simple Life.

The channel announced the 4 part series today at The Westin Goregaon, Mumbai. The series will showcase a never-seen-before journey of the country’s leading Bollywood celebrity. It will takeviewers into the personal space of John Abraham,the superstar, the actor and the producer; giving them an opportunity to delve into John’s personal life.

The audience will get a chance to know their superstar’s personal life, behind the makeup and the flash lights. Viewers gets to experience candid moments – in between breaks on a shoot, getting ready for a meeting, interacting with fans, promotional tours, workouts and his 'me time' at home with a loved one! Just like any other urban Indian, John Abraham too needs to put in extra hours, brave the traffic and earn the success he enjoys.

Announcing the four part series Arati Singh, Channel Head, NDTV Good Times said, “NDTV Good Times aimsto attract a wider audience and does so by constantly innovating its programming to reach out to generation Y. Given our renewed focus on content for the young and young at heart, we are very excited to presentJohn Abraham: A Simple Life. The show gives the viewers a sneak peek into John Abraham’s life and brings the Bandra boy closer to his fans, for the first time on Indian television.”

Taking about his new show with NDTV Good Times, John Abraham says, “I'm really excited to be part of this initiative on NDTV Good Times. I've personally always backed and encouraged show with fresh and original content. NDTV Good Times have programs with out-of-the-box concept with something different to offer to tele-viewers. John Abraham: A Simple Life, a 4 part series, will take my fans on a journey of what I am like on and off camera.”

The show premieres on Monday, 18^th November and will air

from Monday to Thursday at 10pm on NDTV Good Times.

About NDTV Good Times

NDTV Good Times is the flagship channel of NDTV Lifestyle, part of the NDTV Group.

Launched in September 2007, NDTV Good Times quickly became India's top-ranked English-language lifestyle television channel - rapidly drawing in its target audience of socially upbeat, well travelled, cosmopolitan viewers who live in style, adore fashion, are adventurous about food and travel and want more out every moment in life with both back packing and high flying budgets.

NDTV Good Times presents world-class, aspirational lifestyle programming that advocates living large - giving its viewers affirmative mantras for how to enjoy food both Highway and Michelin star, find good health through salsa and yoga, fashion on ramps both Indian and global and how to relish Travel and Luxury from both far and near. The lineup of shows covers every aspect of the lifestyle genre to portray and cater to an increasingly global India.

The programming offers fresh, original content while constantly working with new engaging out of the box formats. The channel's presenters each draw in a loyal fan and viewer base who they can even engage through blogs and social networking.

NDTV Good Times has won several programming awards at the Indian Television Academy Awards, Indian Telly Awards & World Media Festival for key shows & interstitials like Highway On My Plate, No Big Deal and Making of the Kingfisher Calendar. Judged as the 'Best Fashion & Lifestyle Channel' at the ITA (Indian Television Academy) Awards for two consecutive years, NDTV Good Times is beamed directly across international markets such as US, Singapore, Sri Lanka, Mauritius and Maldives. The Channel is present across all major analogue cable markets & all six DTH platforms in India.