Mantastic
Men Milind Soman , Vidyut Jamwal , Sonu Sood & Rana Daggubatiunleash the
manly scent of Old Spice deodorants
Mumbai,
Tuesday, November 19th, 2013:Supermodel, ace marathoner and India Face of Old Spice,
Milind Soman,today got together with Bollywood’s Manly menVidyut Jamwal, Rana
Daggubati and Sonu Sood to
inspire Indian men to rediscover their manlier selves on ‘International Men’s Day’!On this
occasion, The Mantastic Brigade marked the grand culmination of the Smell
Mantastic Campaign by unveiling the four commandments that embody the manly man
--Smell Good; Be Yourself;Stay Active
,Stay Fit and Respect for All.
Having garnered
tremendous response to the Mantastic videos thatcreated a stir globally, it was
time now for these manlymen to take India by storm. Galloping extravagantly on
white stallions & capturing the very essence of manhood, India’s first ever
Mantastic Brigaderevealed the all newrange of Old Spice deodorants.
The Mantastic
videos, an ode to the bolder and more masculine self that every man wants to
be, and an irreverent take on the archetypical Indian men, were also showcased.Featuring,
Milind Soman, India’s Mantastic Man, donning different avatars of an Indian manly
man across geographies,the Mantastic films, have garnered over 5 million views
in thesocial media space, truly bringing alive the campaign.
Milind Soman, India Face of Old Spice
exclaimed, “Celebration of International Men’s Day gives perfect
opportunity to an increasing number of Indian men who are unleashing their
masculine self! In fact, this reflects in today’s society as well, with showbizicons,
Vidyut, Sonu and Rana perfectly embodying the trend. I am happy to be the face
of this irreverent campaign that will change the prevalent mindset &
inspire men across India, to take pride in unleashing their manlier versions.”
The Mantastic quotient soared
manifold, when these show-stoppers, indulged in manly acts to celebrate
‘International Men’s Day’, which in this year’s edition, focuses on good health
& equality while highlighting positive male role models.
Leaving everyone spellbound, The Mantastic Brigade of Milind, Vidyut, Rana
& Sonu, completely echoed the brand proposition - ‘With Old Spice, you can feel ‘Mantastic’, no matter where you are from
in India’through their unusual , never seen before acts.Smelling and looking
like they can do absolutely anything on this planet, the four engaged in a duel
of tug-of-war with one hand, while effortlessly lifting heavy dumbbells with
the other, &at the same time, unveiling the International Men’s Day
commandments - Smell Good; Be
Yourself;Stay Active ,Stay Fit and Respect for All.
Said Vidyut Jamwal,“International Men’s Day is the perfect platform
to unveil the ‘Mantastic’ commandments, for the Indian male.Every Indian man is Mantastic, we are all
born equals, but it is what we choose that makes us manly men!”
Sonu Sood stated, “Being
‘Mantastic’ is today the epitome of manliness! We as the Mantastic Brigade,
want to reach out to all Indian men, to encourage them to be active, fit&
just be yourself.”
Rana Daggubati exclaimed, “Young men
are now imitating their new icons & graduating from metrosexuals to a new
Manly Man era! Through our Mantastic messages, I hope Indian men take a cue
& unleash a manlier avatar of themselves.”
Mr. Nikhil Ramesh, Country Marketing
Manager - Old Spicesaid, “International
Men’s Day is the perfect occasion to celebrate ‘Smell Mantastic’ Campaign. Old Spice’s ‘Smell Mantastic’ campaign is
designed to inspire Indian men to express themselves and help unleash the
manlier version of them. The Mantastic Brigade – Milind Soman, Vidyut
Jamwal, Rana Daggubati and Sonu Sood - have done an amazing job of bringing
alive the Old Spice campaign and its raw masculinity.”
After 70 years of helping men the world over
navigate the seas of manhood, Old Spice brings that essence to India through
its latest campaign. With this campaign, Old Spices launches a cool
range of manly scented deodorants with
captivating, refreshing, and long lasting scents, all cooked up in the Old
Spice scent kitchen! Manly smelling scents such as Original, Fresh Lime,
Musk, & Whitewater; each offer a fragrance that you would want to retain
throughout the day! The deodorants range not just increases your
awesomeness quotient but instills your self-confidence; helps you take charge
of the world and up your desirability factor. The new variants are
available in leading retail outlets across India; Old Spice deodorant bottle is
priced at Rs. 150/- for 150ml.
To get a glimpse of the Mantastic videos –
To get Mantastic Updates and Posts, log on to the Old
Spice FB page or follow its Twitter handle – https://www.facebook.com/oldspiceindia@OldSpiceIndia
About Procter & Gamble
India
P&G serves approximately 4.8
billion people around the world with operations in approximately 70 countries
worldwide. P&G is one of the largest and amongst the fastest growing
consumer products companies in India. Its presence pans across the Beauty &
Grooming segment, the Household Care segment as well as the Health & Well
Being segment, with trusted brands that are household names across India. These
include Vicks ®, Ariel®, Tide®, Whisper®, Olay®, Gillette®, AmbiPur®, Pampers®,
Pantene®, Oral-B®, Head & Shoulders®, Wella® and Duracell®. P&G
operates through 3 entities in India of which 2 are listed on NSE & BSE.
The listed P&G entities are: ‘Procter & Gamble Hygiene & Health
Care Limited’ and ‘Gillette India Limited’, whereas the unlisted entity (which
is a 100% subsidiary of the parent company in the U.S) operates by the name ‘Procter
& Gamble Home Products Ltd.’ Please visit http://www.pg-India.com for the latest
news and in-depth information about P&G India and its brands.
About Old Spice
Procter & Gamble’s Old Spice
is the quintessential men’s grooming brand. Old Spice’s distinct mansmell has
swiftly proceeded to achieve world domination instantly setting itself apart as
the scent for men with fine taste in shoes, telescopes and boats whether in
Hong Kong or Hawaii or India.
