First time in the history of Hindi films, Aditya Chopra and Aamir Khan are set to do the 'unbelievable'.
Industry insiders say that this is huge and a stroke of genius marketing strategy. Both marketing giants are known to do something big every time in marketing.
Songs are a main stay of Bollywood films and a major marketing tool. All films put approximately 50 per cent of their television budget to promote music.
However this year's biggest film Dhoom 3 will not show any of its songs. No songs will be seen on television or internet or on any promotional platform.
Right from the very beginning everything about the film has been kept hush hush and everything has been extremely secretive.
The story line of the film also has not been released yet, even though the film is only a month away from release.
Only one promotional video track is out with Katrina Kaif dancing to Dhoom Machale. No other film tracks will be seen.
Instead they will be releasing song teasers of 30 seconds for the audiences to get a glimpse and feel of the songs and content. Audiences will be able to see the full song only in the film.
