Mumbai, November 26, 2013:
Tata Manza announces
the five lucky winners of the ‘Driven by the Extraordinary campaign.
Mr. Pradeep Kumar Daniel from Secunderabad, Mr. Aniket Vilas Tamhane
from Mumbai, Mr. Sandeep Kumar Pattanaik from Bhubhaneshwar, Mr.
Rajkumar Dembla from Vadodara, and Mr. N R Rangaswamy
from Bangalore, have bagged the golden opportunity to meet and interact
with superstar, Hrithik Roshan.
The Tata Manza Club Class, designed for the discerning new-age
customer, associated with Krrish 3 to offer its customers a unique experience.
From October 13th to November 5th, Tata Manza ran
the Driven by the Extraordinary campaign,
inviting customers to experience
an enticing combination of first-in-class human-machine interface, best-in-class cabin space and contemporary styling.
Five
lucky winners were bestowed with a chance to meet with Krrish (Hrithik
Roshan), the superhero in Krrish 3. The winners were elated and shared
candid images and dance
moves with their favourite star.
Speaking about the association with Krrish 3,
Ms. Delna Avari, Head- Marketing Communications, Passenger Vehicle Business Unit, Tata Motors,
said, “It was extremely gratifying to be a part of a new wave in
Bollywood movies. Krrish enjoys a cult status amongst fans and this
extraordinary superhero is a perfect combination of intelligence and
style just like the Tata Manza Club Class. We are
happy to have associated with this movie and made this Diwali even more
special for our customers.”
This association has been conceived and executed by MATES, the Entertainment Unit of Madison Communications.
“This was an extraordinary association and an interesting one.
Through this association, Tata Manza got to be a part of the biggest
super-hero franchise in India. Together we worked for almost 2 years to
make this a success.”
Powered with the powerful 90 PS Quadrajet diesel and Safire petrol engines, the Tata Manza Club Class is designed
for the discerning new-age customer. This Club Class Sedan, is an
enticing combination of first-in-class human-machine interface,
best-in-class cabin space and contemporary styling. Taking forward its
luxurious lineage, the Tata Manza comes with a powerful
positioning of ‘the Club Class Sedan’ since it has set a new benchmark
for sedan buyers in the mid-sized car segment with its plush interiors
and state-of-the-art technology features, making it the most premium
sedan in its class.
Rich
interiors, tastefully adorned in Black and Plum enhance the luxurious
ambience of the Tata Manza Club Class' best-in-class cabin space.
Cutting-edge technology like the touchscreen multimedia navigation system are first-in-its-class. A
new Infinity Contrast Roof and 8 split-spoke alloys add further class
to the exteriors. These
new additions have been further embellished in chrome, endowing the
Tata Manza Club Class with a character which makes it stand apart.
-Ends-
About Tata Motors
Tata
Motors is India's largest automobile company, with consolidated
revenues of Rs. 1, 88, 818 crores ($ 34.7 billion) in 2012-13. Through
subsidiaries
and associate companies, Tata Motors has operations in the UK, South
Korea, Thailand, Spain, South Africa and Indonesia. Among them is Jaguar
Land Rover, the business comprising the two iconic British brands. It
also has an industrial joint venture with Fiat
in India. With over 8 million Tata vehicles plying in India, Tata
Motors is the country’s market leader in commercial vehicles and among
the top in passenger vehicles. It is also the world's fifth largest
truck manufacturer and fourth largest bus manufacturer.
Tata cars, buses and trucks are being marketed in several countries in
Europe, Africa, the Middle East, South Asia, South East Asia, South
America, CIS and Russia.
