Dhoom 3 created a huge buzz among the audiences post the launch of the trailer in the IMAX format, which is an added bonus.
The impact of the trailer has been so huge, that the news doing the rounds is that multiplexes have started pre booking tickets for the Aamir Khan starrer.
It is for the first time in the history of Indian cinema that multiplex chains started accepting pre bookings immediately after the launch of the trailer i.e. almost 2 months before the release of the film.
Usually, multiplexes start pre bookings one week prior to the release of the film.
The film is slated to release on December 20th and it is the most awaited film.
Another “first-time” news that was attached to Dhoom 3 before this, is that the film will be releasing in the IMAX format. Usually Hollywood films like Spiderman and Batman are released in this format.
What's very interesting is that the multiplex was under pressure from the audiences. The demand was already so high that they had to start pre bookings.
When contacted the spokesperson of the film, they confirmed the news. "Yes, the impact of the trailer was big and there was a huge demand from the audiences, due to which pre-bookings began".
