Rajesh
Pratap designs exclusively for Chivas Regal
Chivas
Regal launches its Limited Edition Pack
Mumbai,
October 16, 2013: Chivas Regal India collaborates with
India’s finest designer Rajesh Pratap Singh to create a
perfect gift for the festive season that is sure to fill in colour and opulence
into the lives of the modern gentlemen. The limited edition is a delicate blend
of Indian and Scottish heritage; it seamlessly marries an aesthetic that is
simple and contemporary with a global appeal. Just as is the skill of the
Master Blender to ensure the superlative quality and consistent taste
experience of Chivas Regal, the master designer Rajesh Pratap Singh creates a
classic, minimalistic and stylish design for a luxury experience through this
latest limited edition.
Rajesh Pratap Singh’s signature style
subtly draws from his Indian roots to craft masterpieces that stand apart for
their faultlessly clean lines, careful detailing and international silhouettes.
His work epitomizes simplicity, yet on a closer look reveals his obsessive
attention to detail. Reflecting his strongly grounded Indian roots and yet with
a sense of contemporary elegance, the intricate lattice pattern is inspired
from the ancient jaali architecture
while the luckenbooth motif is a scottish
symbol of friendship.
Bikram Basu, Vice-President
Marketing, Pernod Ricard India says, “Rajesh Pratap Singh is masterful at converging
tradition with the contemporary. This collaboration emphasizes exclusivity and
craftsmanship with faultless clean lines, extreme attention to detail and international
silhouette- common hallmarks of Rajesh Pratap and a Chivas Regal Limited
Edition”.
On this collaboration, Rajesh Pratap Singh says, “At the heart of my limited edition creation for Chivas Regal are
the sensibilities of the modern day Indian gentleman whose values are
traditional and yet progressive. I have tried to blend the Indian and Scottish heritage in a
progressive manner in this new edition that is a celebration in itself”.
Keeping
with its heritage of being classy & glamorous, the eminent brand in this
season has yet again to offer taste, style and beauty in a new appealing look
for the young and old alike. The new introduction
is expected to impact the growth of the brand positively by increasing high
shelf impact.
About
Chivas Regal:
Chivas Regal is the one of the leading super-premium blended Scotch
whiskies in the world and a true global brand owned marketed and distributed by
Pernod Ricard. Pernod Ricard is the world's co-leader in wine and spirits.
Since its creation in 1975, the company has undergone steady development,
founded on organic growth and successive acquisitions.
