Lux
puts SRK fan on Chennai Express
Lux Chennai Express
contest winner gets to enact the legendary train scene from the movie with King
Khan himself
Mumbai, 19th October
2013: Iconic brand LUX, today hosted a dramatic evening
to celebrate the record-breaking success of its LUX Chennai Express Contest at
a suburban hotel in Mumbai. The brand, along with superstar ShahRukh Khan,
fulfilled a lucky consumer’s Bollywood dream into reality at the event.
The
20 shortlisted participants of the LUX Chennai Express contest were invited to
the venue, and,ZarinaParveen from Mumbai was chosen as the ultimate winner
through an on-the-spot lucky draw. Zarina got an opportunity to enact the
legendary train scene with none other than King Khan himself from his
blockbuster movie Chennai Express.
The
LUX Chennai Express Contest was a one-of-its kind campaign where LUXpresented consumers with a chance to go on “a romantic train
ride with SRK”. All they had to do was to give a missed call on the listed LUX
number. The contest received a phenomenal response, garnering over 50 lakh calls
from across the country, making it an astounding success.
At
the event, ShahRukhwas in his true element and floored the cheering crowd with
his wit and charm. He interacted with his fans and members of the media and
broke into an impromptu jig as the popular notes of music from Chennai Express
played on.
An
overwhelmed ZarinaParveen exclaimed, “This day has been like a dream come true!
I adore SRK and I am grateful to LUX for giving me this chance to meet my idol.
I am delighted and will never forget this unique train ride!”
“I
would like to thank LUX to give me another opportunity to interact with my
adoring fans. I am proud to be associated with this iconic brand which also
happens to be the world’s largest soap brand. The fantastic response to this
contest by Lux reflects the love people have for me and my films. It is always
humbling and heartwarming to be showered with so much love”, said ShahRukh Khan.
About Lux:
Lux
stands for the promise of beauty and glamour as one of India's most trusted
personal care brands. It has fine fragrances composed by the world’s best
perfumers. Lux is the market leading soap brand in India and is also the
world’s largest soap brand.
Since
its launch in India in the year 1929, Lux has offered a range of body washes
and soaps in different sensuous colors and world class fragrances and it
continues to be a favorite with generations of users for a sensuous bathing
experience.
Lux
has also been “the beauty secret of filmstars” and has been endorsed by India’s
most beautiful women. From Nargis to ZeenatAman, HemaMalini to Sridevi to
Madhuri and then Aishwarya and Katrina Lux has been the choice of filmstars for
generations and continues to be so today.
About Hindustan Unilever Ltd
(HUL)
HUL
is India's largest Fast Moving Consumer Goods Company, touching the lives of
two out of three Indians. HUL’s mission is to "add vitality to life"
through its presence in over 20 distinct categories in Home & Personal Care
Products and Foods & Beverages. The company meets every day needs for
nutrition, hygiene, and personal care, with brands that help people feel good,
look good and get more out of life.
