Dhoom is the first IMAX film
in Bollywood and there has been a lot of hype around the trailer launch.
There has been a lot of
murmur and enquires about the trailer from general public.
This could be stemming from word of
mouth spread by the staff or other teams working to put together today’s event.
It is a huge scale event and the exhibitor received umpteenth enquires . They requested YRF to enhance
security from their end, on the day of the trailer launch.
The YRF team did two through recce’s to ensure all
the security details are spelled out.
Even while they tested the trailer at the theatre, to ensure there is no
technical glitch they requested they exhibitor to station only minimum crew.
There is a sense of secrecy
which the makers have maintained. No one seems to know what the film is about
and there are umpteenth rumors floating.
Infact, when the final cut of the trailer was
ready a personelle flew down to Delhi to show it to Aamir Khan. In these
tecno-savvy times, usually one can transfer the trailer via internet… However
to ensure there is no leak a person was deputed to personally go and show the
trailer/
In Dhoom 3, Aamir Khan for the first time will be seen playing a negative character.
The film is slated to release on 20th December
