The most awaited movie of the year Dhoom 3 launched its trailer yesterday at IMAX PVR (Phoniex Mall).

The most awaited movie of the year Dhoom 3 launched its trailer yesterday at IMAX PVR (Phoniex Mall).

 

The man in hat Aamir Khan along with Abhishek Bachchan and director Victor presented the trailer to the media.

The edgy trailer of Dhoom 3 got everyone spellbound.

The trio shared their experiences while shooting the movie.
The trailer got great response from the media and audience present there.

It is the only Hindi movie which is getting so much of traction being Aamir Khan for the first time will be seen plays a negative character.

After Hollywood movies like Spider man and Superman this is the first Bollywood film to get launched in IMAX.

Anushka Sharma turns producer Joins hands with Phantom for NH-10

Anushka Sharma turns producer

Joins hands with Phantom for NH-10

 


Anushka Sharma is joining hands with Phantom to produce Navdeep Singh’s next film called NH 10. Anushka, who plays the lead in the film, liked the script so much that she has decided to co-produce it with Phantom. At 25, this makes her among the youngest actor-producers on the block taking her into a different league altogether vis-à-vis her contemporaries. With two of the biggest films Rajkumar Hirani’s Peekay with Aamir Khan and Anurag Kashyap’s Bombay Velvet with Ranbir Kapoor, NH 10 will be her third release next year.

Continuing with their content driven films like Lootera, which released this year, Phantom will back Navdeep Singh to direct his second film post his critically acclaimed debut Manorama 6 feet Under. The film is an edge of the seat action thriller about a road trip gone wrong. It brings together a very talented crew of technicians including international action directors.

Speaking on her new role, Anushka says, “I’m thrilled to get a chance to do this so early on in my career. And I couldn’t have found a better project than NH-10 to kick-start this new phase in my film journey. This is my second film after Bombay Velvet with Phantom, and it’s a blast working with them. It’s going to be super-exciting working together again on what promises to be an explosive film.”

Adds Vikramaditya Motwane of Phantom; “It’s extremely reassuring for us when the lead actor wants to join hands, to back an outstanding script like NH10. We strongly believe in the script and know that Navdeep is going to make a kickass film out of it”.

Being shot this winter across the northern plains around Delhi, NH 10 will release 12 Sep, 2014.

Saregama’s exclusive tie-up with Nokia Music for the music of Lucky Kabootar

 

Saregama’s exclusive tie-up with Nokia Music for the music of Lucky Kabootar

 Mumbai 29^th October, 2013:   Saregama, India’s flagship Music and Entertainment Company, amongst its various digital initiatives is proud to associate with Nokia Music   for the music of Lucky Kabootar.

This association will allow users to download and listen to songs from the upcoming title “Lucky Kabootar” from November 1^st – 7^th 2013 exclusively on Nokia Music.

Details of the  Film:

LUCKY KABOOTAR

Lucky Kabootar is an entertaining family drama  produced by Inderjit Films Combine,  directed byShammi Chhabra, featuring Eijaz Khan, Kulraj Randhawa, Shraddha Das, Ravi Kishan, Sanjay Mishra, Madhavi Sharma. The songs in this film is an bouquet of happy, sad, romantic and item numbers.

Music Director:  Santokh Singh

Lyricist: Sameer

Tracks:                                                              

·         Tumba (Singers: MikaSingh.Bhavya Pandit)

·         Haal Da Marham--‐ Qawaali (Singers: KAMAALKHAN& Santokh Singh)

·         Kripa Babe Di (Singers: Labhjanjua)

·         Dj Te Gulabo Nachdi (Singers:  SunidhiChauhan,SantokhSingh,BigSinn)

·         Mein Nahi Rahna Tere Naal (Singers:  SunidhiChauhan,Shaan,Uvie)

·         Haal Da Marham (Rock):  (Singers: SantokhSingh,Rechel)

About Saregama India Ltd:

Listed on the NSE and BSE, Saregama India Limited, is India’s largest and best-known music recording company.

Formerly known as The Gramophone Company of India Ltd, Saregama owns the largest music archives in India, one of the biggest in the world.  The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has now expanded into other branches of entertainment – it is involved in  production and distribution of motion pictures, television software, digital content, and home entertainment.  It also runs studio facilities in Dum Dum,  Kolkata making it one of the best  end-to-end entertainment houses in the country.

Dhoom is the first IMAX film in Bollywood and there has been a lot of hype around the trailer launch.

Dhoom is the first IMAX film in Bollywood and there has been a lot of hype around the trailer launch.

There has been a lot of murmur and enquires about the trailer from general public.

 This could be stemming from word of mouth spread by the staff or other teams working to put together today’s event.

It is a huge scale event and the exhibitor received umpteenth enquires . They requested YRF to enhance security from their end, on the day of the trailer launch.

The YRF team did two through recce’s to ensure all the security details are spelled out.

Even while they tested the trailer at the theatre, to ensure there is no technical glitch they requested they exhibitor to station only minimum crew.

There is a sense of secrecy which the makers have maintained. No one seems to know what the film is about and there are umpteenth rumors floating.

 Infact, when the final cut of the trailer was ready a personelle flew down to Delhi to show it to Aamir Khan. In these tecno-savvy times, usually one can transfer the trailer via internet… However to ensure there is no leak a person was deputed to personally go and show the trailer/

In Dhoom 3, Aamir Khan for the first time will be seen playing  a negative character.

The film is slated to release on 20^th December

Philips Lighting Signs Shruti Hassan & Ranbir Kapoor as Brand Ambassadors Drives the transformation to LED Lighting by showcasing its endless possibilities through the brand’s biggest ever marketing campaign

Philips Lighting Signs Shruti Hassan & Ranbir Kapoor

as Brand Ambassadors

Drives the transformation to LED Lighting by showcasing its endless possibilities through the brand’s biggest ever marketing campaign

Chennai, October 30, 2013: Philips, India’s leading Lighting Company, revealed actors Shruti Hassan and     Ranbir Kapoor as its brand ambassador at a press event in the city today. The market leader in LED lighting – Philips, is drawing attention to its LED lighting solutions by going for the brand’s first ever celebrity endorsement. The biggest ever-marketing campaign by Philips Lighting will feature Shruti & Ranbir, who will endorse Philips’ range of LED Lighting solutions, which are dynamic in both style and performance.

To showcase the endless possibilities of LED lighting, Philips Lighting is also reviving the iconic song ‘Saara Zamana Haseeno Ka Deewana’ through a contemporary music video featuring Ranbir in a dynamic suit of LED lights. The music video and the television commercials are based on the core idea of “Philips LED – See What Light Can Do”. The campaign has been directed by Prasoon Pandey - one of the industry’s best, and conceptualized by Ogilvy.

Philips Lighting is taking the lead in driving consumer preference to the LED phenomenon, by bringing forth its performance and style aspects. LEDs offer unlimited opportunities in lighting with the play of colors, dimming and compatibility with controls. This, in combination with the functional benefits like energy saving (up to 80% over conventional lighting), long life (10–15 years of life) and eco-friendliness (no UV/IR radiations), makes it the best lighting technology available. Lighting consumes approximately 20% of the electricity globally, and with the use of new and efficient LED solutions combined with smart lighting controls, it has the ability to reduce energy spends by a staggering 40%.

Nirupam Sahay, President, Philips Lighting India, said, “Given that LED Lighting technology is relatively new, consumer awareness of the benefits associated with it is low. As industry leaders, we need to drive the conversion from conventional lighting to LED Lighting, which is clearly the future of Lighting. We aim to achieve this by building mass appeal through an impactful campaign that makes people sit up and take notice. Having Ranbir as the brand ambassador allows us to communicate the benefits through a medium that resonates most with Indian consumers, and he is best suited to bring the dynamic nature of the category to life”.

Shruti Hassan who is extremely delighted to be a part of this campaign said, “I am proud to be associated with Philips Lighting. It is a brand we all have been related to as a consumer and I am very excited to be part of their new LED campaign that is so cool & dynamic. Philips LED lights have transformed the nature of lighting making it smarter and more efficient…its all about playing with lights now. ”


Expressing his excitement, Ranbir Kapoor said, “Endorsing India’s No.1 Lighting brand Philips is a great opportunity, and I am privileged to be associated with this power house of innovation. Philips is a brand that delivers innovation that matters to you and me. I am thrilled to be associated with LED Lighting technology which is not only NextGen but is also environment friendly. I personally believe in LED lighting, which is clearly the future of lighting.”

Sumit Joshi, Head - Marketing, Philips Lighting India, further added, “It is after a long time that a Lighting company has a high profile Bollywood actor as brand ambassador. The strategy is to differentiate and lead the change from conventional to LED in the market with the right combination of strong value propositions and glamour. The choice of having Ranbir was an easy one as we wanted to get on board a brand ambassador who represents dynamism and modernity and is constantly experimenting with possibilities on the silver screen. He also comes from a family that has been a legend in the Bollywood industry, and we saw synergy with the 125 years of heritage of Philips Lighting. With his remarkable appeal across different segments of consumers, we are confident that this campaign will be a huge success.”

Vivek Sharma, Chief Marketing Officer, Philips India, commented, “As LED Lighting becomes more and more important for Philips’ business in India, the company took this big step of launching a huge integrated marketing campaign for the category. As Philips, we have signed on brand ambassadors for the company’s other businesses in the past, and we believe it adds to the brand recall and helps drive demand for a relatively new category.”

The comprehensive 360 degree campaign covers all important media including Print, Outdoor, Out-of-home, PR and Digital alongside Television. Philips Lighting has engaged Shruti Hassan & Ranbir Kapoor for a longer term arrangement, and the brand plans to continue to actively reach out to the consumers through various marketing innovations.

About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 114,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Bollywood star Arbaaz Khan and Ace CricketerRahul Dravid unveil the latest innovation from the house of Gillette, The Fusion Power Phantom ~A razor so superior in technology that you barely feel the blades

Bollywood star Arbaaz Khan and Ace CricketerRahul Dravid unveil the latest innovation from the house of Gillette, The Fusion Power Phantom

~A razor so superior in technology that you barely feel the blades

~Bollywood diva Jacqueline Fernandes appreciates Gillettefor its endeavor in enabling men to look their best, and encourage men to be clean shaven~

Mumbai, 28 October, 2013: Ace cricketer and Brand ambassador of Gillette Rahul Dravid, Actor Director Arbaaz Khan, Bollywood Diva Jacqueline Fernandescame together to launch Gillette’s latest innovation – The Fusion Power Pahntom razor. Designed in smooth black finish colour, the razor represents India’s most superior technology - Abattery operated shaving systemwhich has 5 blades on the front and one precision trimmer at the back, bringing the breakthroughoffering to stepchange the shaving experience for Indian men.

The elaborate launch in Mumbai saw Rahul Dravidand Arbaaz Khan shave with the best in classGillette Fusion Power Phantom shaving system. The stars encouraged men to be clean shaven and highlighted the most superior shaving system that enables men to shave beyond the face. The razor combines revolutionary blade technologies to offer thesmoothest shave in a way that you barely feel the blades.Gillette Fusion Power Phantom razor includes a range of features designed to enhance comfort and precision while shaving.

These include:

·         Power shaving system:Gillette Fusion Power Phantom is the first razor to bring advanced electronics to wet shaving to offer the ‘best powered wet shave ever’. It generates soothing micropulses that reduce friction, increase razor glide, giving a smooth shave where you barely feel the blades. The patented on-board micro-chip optimizes the performance of the razor by regulating the voltage and frequency.

·         Ergonomic handle:Complementing the product name, The Gillette Fusion Power Phantom is designed in smooth black finish colour. The handle is sleek with elastomer placed on both sides to provide a more secure grip and better control

§  Automatic Shut-off turns off the razor after about eight minutes in case of accidental activation

§  Low-Battery Indicator Light illuminates when the AAA battery needs to be changed

·         An Enhanced Indicator Lubrastrip: Gillette Fusion Power Phantom blades feature Gillette’s most advanced blade coating technology infused with Vitamin E, Aloe and natural oils:  fades from blue to white, signaling when optimal shave conditions have been reduced

·         5 Blade Shaving Surface: The razor features a breakthrough 5 blade Shaving Surface™ technology on the front of the shaving cartridge. The blades are spaced 30 percent* closer together than MACH3 blades. This creates a “Shaving Surface” that distributes the shaving force across the blades for significantly less irritation and more comfort

·         The Precision Trimmer™ blade:  This is a single blade built into the back of the cartridge, allow men to easily trim sideburns, shave under the nose and shape facial hair

·         The new Flexible Comfort Guard: This feature follows the contours of the face to help the shaving surface comfortably shave closer

Commenting on the launch of Gillette Fusion Power Phantom, Deepa Vaidyanathan, Head Brand Communications, P&G India, said, “Innovation has been at the heart of Gillette.Over the last 100 years,we have been committed to delivering superior grooming solutions which are safe, convenient and easy. Our product portfolio has a solution for every man. Starting from Gillette Guard, Mach 3 range to most superior technology Fusion range, our products cater to a vast segment, addressing the most basic to elevated shaving needs of men.  Our latest innovation – Gillette Fusion Power Phantom razor is designed in a way to deliver the smoothest shave ever. The razor with a power buttongenerates soothing micropulses that reduce friction and increases razor glide making it great even for men with elevated shaving needs - shaving beyond the face.The Gillette Fusion Power Phantomshaving system brings advanced electronics to wet shaving to deliver the best powered wet shave ever. Priced at just Rs.349*, Gillette Fusion Power PhantomRazor and Fusion Hydra Shaving Gel guarantees an unparalleled shaving experience through a next generation shaving technology at an affordable price.”

Rahul Dravid, the power house cricketer, known to sport the clean-shaven look added, “Gillette is the only male grooming brand which believes in giving men a new reason to shave. With groundbreaking innovation and superior technology, the brand has elevated shaving experience, and representingGillette is an honour for me.I have immense faith in Gillette products and have been using them since the longest time. I relate best with the brand for the common value we share, which is Precision. As much as it is the core of Gillette engineering, it has been the core of my cricketing career.Additionally, being clean shaven has been a part of my health regime. Shaving makes me feel more confident, and I also feel more fresh and clean. It is even true in case of most Indian men, as *80 % of the men think that confident men should be clean shaven.A razor that looks into all aspects of shaving and still ensures the best shave with the most ease is rare and over, 98% of Indian men agree that the razor needs to be gentle on skin. Gillette Fusion Power Phantom’s special features ensure the smoothest and comfortable shave ever;it glides on the skin in a way that you barely feel the blades. After having used Gillette Fusion Power Phantom, I can testify that Fusion Power Phantom provides a significantly superior shaving experience. This razor is a step change vs. Mach 3 and is truly the best a man can get.”

Excited at the launch of Gillette Fusion Power in India, Actor & Director Arbaaz Khan said, “My association with Gillette goes back a long way, I have seen the brand evolve in India. It is one brand which has a solution for every man. As an actor, my grooming routine is not consistent, hence arises the need of a product which will not only help me shave, give me the smoothest, fastest and comfortable shave. Playing different characters also demand different looks, and Gillette products have always come to my rescue in all situations.  With the new Gillette Fusion Power Phantom shaving system, shaving has become effortless. It has marked the beginning of a more evolved system for men with elevated grooming needs. For instance *82 % Indian men feel that clean shaven men are more hygiene conscious &*79% of Indian men feel more confident when they shave their face and body. Gillette Fusion power Phantom is the perfect solution for them; they can now shave beyond their face at ease with this product. Shaving is so easy and smooth that even I can even use this razor to shave beyond my face. Now,we are exposed to a product which is truly next-gen and superior in the category.”

Bollywood Diva, Jacqueline Fernandez commenting at the launch said, “Grooming includes several things like well-maintained hair, clean nails, smelling good & overall hygiene amongst the rest. But, you have to start somewhere and men can do that with shaving every day to be clean. If women can spend hours on grooming to look good, we would like men to do the same not just for us, but to be more attractive, as well. I have always felt if a man is clean- shaven, half the job is done as far as grooming is concerned. Shaving is an important aspect for men and I am glad that Gillette has launched the Gillette Fusion Power Phantom range- a razor so superior in technology which makes shaving most effortless. Now, every Indian man, from different walks of life, has no excuse not to shave every day.”

* Based on research conducted by Nielsen among over 400 men in India in October 2013

The Gillette Fusion Power Phantom razor is available in retail outlets across the country from October 2013 at an attractive price ofINR 349* only. Fusion Hydra Gel will also be available at INR 299*. 

The Gillette Fusion Hydra Gel

Fusion HydraGel's formula hydrates to soften hair and helps protect skin, so your razor can comfortably glide for an incredibly comfortable shave. The HydraGel helps to:

Ø  Reduces drag and create cushioning film under the blade

Ø  Reduces friction

*(All prices are MRP inclusive of taxes)

About Gillette India

Gillette India Limited (GIL) is one of India’s well-known FMCG Companies that has in its portfolio GILLETTE MACH 3 TURBO, ORAL-B and DURACELL– world’s leading brands and has carved a reputation for delivering high quality, value-added products to meet the needs of consumers. GIL’s brands take pride in being socially conscious via their participation in project SHIKSHA, a national consumer movement that supports the education of underprivileged children in India.  Please visit www.pg.com for the latest news and in-depth information about GIL and its brands.