Seagram’s Fuel Introduces Anushka Sharma as the New Brand Ambassador
National, August 27, 2013: In keeping with its culture of innovation in marketing, and staying on leading trends, Pernod Ricard India has restaged Seagram’s Fuel to occupy a far bigger role in the category. The brand embarks on a contemporary, youthful journey with Anushka Sharma as its brand ambassador and a communication focused on dance, party and friendship with ‘Night Abhi Young Hai’.
Seagram’s Fuel stands for the attitude of young India – aspiring, confident, with an easy spunk - pursuing dreams and choices that life represents. They boldly live for today- work hard and party hard - with an equal confidence for tomorrow. The brand attitude highlights this spirit with ‘Night Abhi Young Hai’.
