COLORS Merges Heaven &
Hell on Television’s Biggest Reality Show,
Bigg Boss Season – Saath
7
~ Vodafone signs
on as Presenting Sponsor for 5th year in a row ~
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Starting 15th September, Every Day at 9PM…Only on
COLORS!
Mumbai, 11th
September, 2013: Whether you have a
devilish grin or a saintly smile, Vodafone
presents Bigg Boss Season – Saath 7
promises to bring out the best and the worst in you. This year’s edition of India’s most awaited reality show, Bigg
Boss, brings together the angelic and demonic elements that best depict ‘Jannat’ and ‘Jahannum’ – two extreme
traits that reside within the hearts and lives of the celebrity contestants. Produced
by Endemol India, the show, being hosted by superstar Salman Khan for the fourth year in a row, will feature 14 celebrity contestants representing
the Good and the Evil with a diabolical twist. Premiering on 15th September, 2013 at 9PM
with subsequent episodes to air every day, Vodafone presents Bigg Boss Season – Saath 7 will capture the drama
of the Bigg Boss house over the next 104 days and ensure that only the brave hearts
survive till the end.
Speaking about the theme of Jannat and Jahannum, Salman Khan said, “I enjoy watching Bigg Boss and I enjoy my association with the show.
This year, there’s a lot to look forward to and I’m sure the viewers will have
a heavenly experience and the contestants will have a hell of a ride!”
Commenting on the show’s launch, Raj Nayak, CEO – COLORS, said, “We
are really excited to be associated with Vodafone as the presenting sponsor of
Bigg Boss for the 5th year in a row. The strong brand equity of Bigg
Boss has made it the most-awaited show on television providing immense value to
our marketers and advertisers. Overall, the channel has been performing
strongly and we are No.1 in terms of weekend programming with Jhalak Dikhhla
Jaa and Comedy Nights with Kapil. With Bigg Boss, we hope to raise the bar even
further.”
When asked about what
makes Bigg Boss the most-awaited show on Indian television, he further
elaborated, “Bigg Boss is like the IPL
of Entertainment. The show has a number of matches played non-stop over 104
days. The playing team is new every year, and all matches are played in prime
time at 9PM.”
Commenting on their association with COLORS for the 5th
year in a row, Vivek Mathur – Chief
Commercial Officer, Vodafone India
Ltd, said, “We are extremely happy to
be associated with COLORS and Bigg Boss for the 5th year in a row.
This is an ideal platform that enables us to reach out to our target audience
as it has a huge fan following across geographies. Through high impact brand
presence, the show helps us in creating exciting consumer engagement
activities.”
Home to 14 select celebrity contestants for 104 days, this year
too, the Bigg Boss House will be based in the midst of the bustling markets of
Lonavala. Staying true to the theme of combining the forces of Heaven and Hell,
specially crafted and designed elements will ensure that contestants are always
on their A-Game. A family entertainer to the core, this season of Bigg Boss
will also witness superstar host Salman Khan play the angel and the devil who
will watch the contestants’ every move. Bigg Boss fans will follow the journey
of the contestants while they reside in the house and experience Jannat Ka
‘Wow’ and Jahannum Ka ‘Aow’ as a direct result of their deeds while they
grapple in the new environment and try to ensure that they survive till the
very end.
Elaborating further, Manisha
Sharma, Weekend Programming Head, COLORS, said, “When it comes to Bigg Boss, it is critical that we test different
themes, concepts and formats that can thoroughly engage contestants while
making for an all-round entertainment experience for audiences. This season, we
will bring the pleasure of heaven and the torture of hell to the contestants
throughout their stay in the Bigg Boss house. Airing in the 9:00 P.M. slot, the
show will present celebrities from different walks of life take on the
challenges coming their way in the Bigg Boss house.”
Speaking about Salman’s
double avatar, she further elaborated,
“This season marks the fourth season in a
row that Salman Khan is hosting Bigg Boss for us. He will take on two avatars –
that of an angel and a devil – who will not hesitate to reward or punish the inmates
of the house basis their behavior; thereby bringing Jannat and Jahannum one
step closer to them.”
Speaking about the seventh edition of television’s most-awaited
reality show, Deepak Dhar, Managing
Director, Endemol India, said, “Bigg
Boss has captured the attention of the Indian audiences over the past 6 seasons
with unpredictable, unadulterated, unscripted entertainment. Bigg Boss Season
Saath 7, too, will have numerous surprises, with the audiences reveling in the
dual realities of heaven and hell in the confines of the Bigg Boss House.
Enigmatic Host Salman Khan will take the contestants on an emotional roller
coaster ride that will put them through the ultimate test, bringing out either
the best or the worst sides of each individual participating on the show.”
Vodafone presents Bigg Boss Season – Saath 7 will be promoted via
an integrated marketing campaign across platforms engaging conventional and
non-conventional media. An extensive digital campaign involving mobile and
social media platforms will expand the show’s reach across audiences. On social
media platforms – primarily Facebook and Twitter – special applications and
contests have been designed to enhance viewer engagement. Following the on-air
launch of Bigg Boss, the show will build direct interactivity with audiences
through the COLORS website and a specially designed Mobile Application that
will provide them with 24x7 unrestricted access to the ongoings inside the Bigg
Boss house.
Produced by Endemol India Private Limited, Bigg Boss presents the
unique combination of reality and real, unscripted drama. It is the ultimate reality
show where 14 celebrities from different walks of life are locked in a house
for 104 days with 70 cameras capturing their every little move 24x7 and Bigg
Boss, the ultimate authority in the house who ensures that their stay is
anything but comfortable. With this season erasing the fine lines between
Heaven and Hell, the Bigg Boss house promises to create an experience that will
not allow contestants to escape either!
Catch
all this and more on www.colorstv.in Twitter: Follow us on @ColorsTV | @ BiggBoss | #BiggBoss | #BB7
About ‘COLORS’:
‘COLORS’ is Viacom18’s flagship brand in the entertainment space
in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st
July 2008 offers an entire spectrum of emotions to its viewers. From Fiction
shows to Format shows to Reality shows to Blockbuster Movies – the basket
contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive
viewing’, through programmes like Mrs. Pammi Pyarelal, Sasural Simar Ka, Balika
Vadhu - Kacchi Umar Ke Pakke Rishtey, Madhubala...Ek Ishq Ek Junoon, Uttaran,
Sanskaar…Dharohar Apnon Ki, Na Bole Tum…Na Maine Kuch Kaha, Bani - Ishq Da Kalma,
Jhalak Dikhhla Jaa, 24, and Bigg Boss amongst others.
About Viacom 18 Media
Pvt. Ltd:
Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in
India between Viacom Inc. (NYSE: VIA, VIA.B, world's leading entertainment
content company, comprising brands like BET, MTV Networks and Paramount
Pictures) (www.viacom.com) and the Network18 (www.network18online.com) Group, the group operates news channels - CNBC-TV18, CNBC Awaaz,
CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat (a Marathi regional news
channel in partnership with the Lokmat group).The joint venture includes
leading brands across television, film and digital media to build one of
India's leading multimedia entertainment power house. Viacom 18 Media Pvt. Ltd.
includes the vibrant youth brand - MTV (www.mtvindia.com), the fastest growing kids cluster - Nick (www.nickindia.com), Nick Jr, Nick Teen & Sonic, India's premier International
Entertainment channel - Vh1, India’s only English Entertainment Comedy Channel
– Comedy Central, India’s only linear film production & distribution banner
- Viacom18 Motion Pictures, COLORS (www.colorstv.in) one of India’s leading Hindi General Entertainment channel. This
apart, Viacom18 also runs Viacom's consumer products business in India and also
a brand solutions offering - Integrated Network Solutions (INS)
About Endemol India
Endemol India is one of the leading and most valuable content
production company in India across television, film and digital content. The
company is a 51:49 joint venture between Endemol BV- the world’s largest
independent television production company and CA Media – the Asian investment
arm of The Chernin Group (TCG). The company has over the years produced
successful television shows like Bigg Boss, Fear Factor, Laughter Challenge, Jo
Jeeta Wohi Super Star, over 400 episodes of Deal or No Deal and the recently
launched The Money Drop for Sun Network amongst others. Endemol India has also
forayed into the movie making business with the remake of blockbuster Kahaani
in Tamil & Telugu.
About
Vodafone India
Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company has operations across the country serving over 150 million customers. Vodafone India has firmly established a strong position within the Vodafone Group to, becoming the largest subscriber base globally. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market. Vodafone India in its long-term commitment to India has been providing innovative, customer friendly and reliable products and services by continuously differentiating itself with a strong brand, best quality network, unique distribution and great customer service. For this contribution, the company has been receiving several awards and recognition across different segments.
Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company has operations across the country serving over 150 million customers. Vodafone India has firmly established a strong position within the Vodafone Group to, becoming the largest subscriber base globally. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market. Vodafone India in its long-term commitment to India has been providing innovative, customer friendly and reliable products and services by continuously differentiating itself with a strong brand, best quality network, unique distribution and great customer service. For this contribution, the company has been receiving several awards and recognition across different segments.
Vodafone Group is one of the world's largest mobile
communications companies with over 408 million customers as on June 30, 2013.
Vodafone currently has equity interests in over 30 countries across five
continents and more than 40 partner networks worldwide. For more information,
please visit www.vodafone.com
