Arjun Rampal NIVEA MEN Fresh Active Deodorant kick starts its new campaign .
NIVEA MEN Fresh Active Deo kick starts its new campaign with Arjun Rampal
September 1st 2013, National: NIVEA India Pvt. Ltd, an affiliate of Beiersdorf AG and world’s largest skincare brand has launched a brand new campaign for NIVEA MEN Fresh Active Deodorant, its lead franchise in men’s deodorant. In India, NIVEA MEN is the only complete men’s grooming brand to offer products across all categories – Deodorant, Face Wash, Face Moisturizer, Shaving, After Shave and Shower Gel. Thus NIVEA MEN provides the Indian male consumer with a complete grooming solution; thereby providing simplicity of purchase for the male shopper.
The upcoming deodorant campaign features Arjun Rampal who is the face of NIVEA MEN. This campaign too follows the codes of simplicity and attempts to break the monotony in a uni-dimensional category like deodorants. The campaign kicks off on 05th September on national television as well as digital media and further builds the new brand platform: IT STARTS WITH YOU.
Please click on the link below to see the TVC:
http://www.youtube.com/watch?v=kMpBm6tbBD0
Speaking on the launch of the campaign, Rakshit Hargave, Managing Director, NIVEA India, said: “The NIVEA MEN deodorant campaign highlights the new brand proposition of IT STARTS WITH YOU very well. Essentially, the platform IT STARTS WITH YOU urges Indian men to unlock their everyday potential and take charge of their lives. Arjun Rampal, our latest addition to the NIVEA family, fits seamlessly into the brand values as he too is self-made & juggles multiple roles in life. He personifies masculinity, success & self-confidence, all qualities which a NIVEA MAN represents.”
Commenting on being the part of the Ad campaign, Arjun Rampal, said, ‘‘I always endorse brands & products that I use personally. The new NIVEA MEN range is a wonderful exciting range & definitely something that I use regularly. This new deodorant commercial is a very energetic film with a tongue in cheek humor about it. Most deodorant ads show men spraying the deodorant and girls falling over them. All that happens in this ad too, but wait for the last line.”
About NIVEA MEN :
NIVEA MEN is the world’s No.1 MEN’s Face Care Brand (Source: Euromonitor). In India, NIVEA MEN is the only complete men’s grooming brand to offer products across all categories – Face Wash, Face Moisturizer, Shaving, After Shave, Deodorant and Shower Gel. Thus NIVEA MEN provides the Indian male consumer with a complete grooming solution; thereby providing simplicity of purchase for the male shopper.
All NIVEA MEN communication will therefore seek to show how grooming well and starting each day with confidence can help men optimize their potential each day. The campaign will highlight the hero products for the season starting with face wash to the deodorants in a media mix that includes Digital, Television and Print.
For further information, please log on to- http://www.niveamen.in/
About NIVEA India:
NIVEA is the biggest skin care brand in the world and a name that has epitomized care for generations. The brand owned by Beiersdorf AG, Germany launched a wholly owned subsidiary in India in 2005 known as NIVEA India Pvt. Ltd. The affiliate is headquartered in Mumbai and is responsible for all critical functions such as Marketing, Finance, Supply Chain and Sales to Key Accounts. The parent company Beiersdorf AG, Germany is a Beauty and Skin care MNC. It has affiliates in more than 169 countries, enjoys market shares of up to 30% and has more than 200 No. 1 positions in cosmetics categories all over the world. NIVEA India has a clear focus: To meet consumer’s skin and beauty care needs. Everyday. For everyone.
For further details, please log on to www.NIVEA.in
*Source: Euromonitor International Limited; NIVEA by global brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2011
NIVEA MEN Fresh Active Deo kick starts its new campaign with Arjun Rampal
September 1st 2013, National: NIVEA India Pvt. Ltd, an affiliate of Beiersdorf AG and world’s largest skincare brand has launched a brand new campaign for NIVEA MEN Fresh Active Deodorant, its lead franchise in men’s deodorant. In India, NIVEA MEN is the only complete men’s grooming brand to offer products across all categories – Deodorant, Face Wash, Face Moisturizer, Shaving, After Shave and Shower Gel. Thus NIVEA MEN provides the Indian male consumer with a complete grooming solution; thereby providing simplicity of purchase for the male shopper.
The upcoming deodorant campaign features Arjun Rampal who is the face of NIVEA MEN. This campaign too follows the codes of simplicity and attempts to break the monotony in a uni-dimensional category like deodorants. The campaign kicks off on 05th September on national television as well as digital media and further builds the new brand platform: IT STARTS WITH YOU.
Please click on the link below to see the TVC:
http://www.youtube.com/watch?v=kMpBm6tbBD0
Speaking on the launch of the campaign, Rakshit Hargave, Managing Director, NIVEA India, said: “The NIVEA MEN deodorant campaign highlights the new brand proposition of IT STARTS WITH YOU very well. Essentially, the platform IT STARTS WITH YOU urges Indian men to unlock their everyday potential and take charge of their lives. Arjun Rampal, our latest addition to the NIVEA family, fits seamlessly into the brand values as he too is self-made & juggles multiple roles in life. He personifies masculinity, success & self-confidence, all qualities which a NIVEA MAN represents.”
Commenting on being the part of the Ad campaign, Arjun Rampal, said, ‘‘I always endorse brands & products that I use personally. The new NIVEA MEN range is a wonderful exciting range & definitely something that I use regularly. This new deodorant commercial is a very energetic film with a tongue in cheek humor about it. Most deodorant ads show men spraying the deodorant and girls falling over them. All that happens in this ad too, but wait for the last line.”
About NIVEA MEN :
NIVEA MEN is the world’s No.1 MEN’s Face Care Brand (Source: Euromonitor). In India, NIVEA MEN is the only complete men’s grooming brand to offer products across all categories – Face Wash, Face Moisturizer, Shaving, After Shave, Deodorant and Shower Gel. Thus NIVEA MEN provides the Indian male consumer with a complete grooming solution; thereby providing simplicity of purchase for the male shopper.
All NIVEA MEN communication will therefore seek to show how grooming well and starting each day with confidence can help men optimize their potential each day. The campaign will highlight the hero products for the season starting with face wash to the deodorants in a media mix that includes Digital, Television and Print.
For further information, please log on to- http://www.niveamen.in/
About NIVEA India:
NIVEA is the biggest skin care brand in the world and a name that has epitomized care for generations. The brand owned by Beiersdorf AG, Germany launched a wholly owned subsidiary in India in 2005 known as NIVEA India Pvt. Ltd. The affiliate is headquartered in Mumbai and is responsible for all critical functions such as Marketing, Finance, Supply Chain and Sales to Key Accounts. The parent company Beiersdorf AG, Germany is a Beauty and Skin care MNC. It has affiliates in more than 169 countries, enjoys market shares of up to 30% and has more than 200 No. 1 positions in cosmetics categories all over the world. NIVEA India has a clear focus: To meet consumer’s skin and beauty care needs. Everyday. For everyone.
For further details, please log on to www.NIVEA.in
*Source: Euromonitor International Limited; NIVEA by global brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2011
