Anushka
Sharma unveils the winners of the
NIVEA- ‘Flaunt Your Back’ & ‘Rock the Ramp’ Campaign
NIVEA- ‘Flaunt Your Back’ & ‘Rock the Ramp’ Campaign
September
20th National: NIVEA India Pvt. Ltd., an affiliate of
Beiersdorf AG and the world’s
largest skincare brand announced the names of the 4 winners of the NIVEA Flaunt Your Back campaign. The 4
lucky women got a once in a lifetime opportunity to feature in a video and meet
the gorgeous Anushka Sharma.
NIVEA’s
Whitening Cell Repair Lotion repairs skin damage caused over the years and
allows you to flaunt your skin and wear what you want, instead of dressing
defensively. The Flaunt Your Back Campaign is a digital extension of this
proposition. The contest on the micro site www.flauntyourback.com ran live from 28th June till 8th August. The
campaign was a resounding success, with more than 32,000 unique entries and
samples being sent out to the first 10000 participants.
The contest was
an engaging application, which allowed young women to accessorise the back
creatively, on pre-set templates or on their own images, using jewellery and trinkets. These creations could
then be shared on social media. The campaign got an overwhelming response and
was supplemented by chatter on Facebook and Twitter, with the hashtag #flauntyourback trending in India. At the
event, Anushka Sharma launched the NIVEA
‘Turn your Back on Doubt’ video; featuring the 4 winners of this
contest; which showcases their inner confidence to face life’s various
situations and challenges.
Post this Anushka Sharma ‘Rocked the Ramp’ with winners of the Go Sleeveless Contest for NIVEA’s lead franchise in women’s Whitening
Deodorant. The campaign was launched from 15th June to 31st
July and got a significant amount of entries in just one month. The micro site www.gosleeveless.in allowed participants to upload sleeveless pictures of them wearing the
arm print, and the participants with the most likes on Facebook were
selectively chosen. These 10 lucky girls ‘Rocked
the Ramp’ with showstopper Anushka Sharma.
Commenting on the success of both these digital campaigns, Rakshit Hargave, Managing
Director of NIVEA India said, “We are very happy with the overwhelming response
for both these campaigns. Brand NIVEA empowers women to be confident and gives
them the skin care expertise to enable them to wear what they want.”
Speaking on being the face of both these campaign, Anushka Sharma said, “I am very proud to be a part of the NIVEA family, it’s been about
2 years now. The number of entries both these campaigns have received is
remarkable. It is a great way to reach the target audience.”
NIVEA is the
biggest skin care brand in the world and is a name that has epitomized care for
generations. The brand owned by Beiersdorf AG, Germany launched a wholly owned
subsidiary in India in May 2007 known as NIVEA India Pvt. Ltd. The affiliate is
headquartered in Mumbai and is responsible for all critical functions such as
Marketing, Finance, Supply Chain and Sales to Key Accounts. The parent company
Beiersdorf AG, Germany is a Rs. 30,000 Crores (Euro 5,120 Million) Beauty and
Skin care MNC. It has affiliates in more than 169 countries, enjoys market
shares of up to 30% and has more than 200 No. 1 positions in cosmetics
categories all over the world. NIVEA India has a clear focus: To meet
consumer’s skin and beauty care needs.
