NDTV and Vedanta announce the launch of a unique initiative ‘Our Girls Our Pride’
NDTV and Vedanta
announce the launch of
a unique initiative ‘Our Girls Our Pride’
a unique initiative ‘Our Girls Our Pride’
- ‘OUR GIRLS OUR PRIDE’ aims to create awareness
about issues related to the girl child in India
- Priyanka Chopra named Campaign Ambassador for ‘Our Girls Our Pride’
- Priyanka Chopra named Campaign Ambassador for ‘Our Girls Our Pride’
New Delhi, 19 August 2013
NDTV and Vedanta today announced the launch of
their unique initiative ‘NDTV Vedanta
Our Girls Our Pride’, a first of its kind national movement to create
awareness about issues related to the girl child, at an event held at The
Leela, Chankayapuri, New Delhi. The key issues that the campaign will focus on
are Nutrition,
Education, Health, Foeticide and Infanticide.
Priyanka Chopra was named the brand ambassador for the campaign. UNICEF’s Goodwill Ambassador for India,
Priyanka has been actively involved in various causes related to the girl child
for many years. She has also personally
supported this cause through the ‘Priyanka Chopra Foundation for Health and
Education’, which works towards providing support to unprivileged girls across
the country in the areas Education and Health.
To launch
the initiative, Campaign Ambassador, Priyanka
Chopra joined Dr Prannoy Roy,
Co-chairperson, NDTV and Mr. Anil
Agarwal, Chairman, Vedanta in the capital. Also present at the launch were Dr A L Sharada, Programme Director,
Population First, Ms. Neelam Singh,
NGO Vatsalya, UP, Ms. Deepak Kalra, Chairperson for Child Rights Protection
Committee in Rajasthan amongst
many others.
Addressing
the gathering via a live-link, the Hon’ble
Minister for Women and Child Development Krishna Tirath said, “We should respect women in our society
because both men and women are equal partners to bring out our society forward.
According to our Constitution, we have equal rights, so we enjoy equal rights
as men and women.”
On being introduced
as Campaign Ambassador, Priyanka
Chopra, said, “The upliftment of the
girl child in India has been a cause that is very close to my heart. In
my role as UNICEF’s Goodwill Ambassador and through my experience with my
personal foundation, I understand that while there have been some positive
strides being made every day, there is still a serious amount of work that is
still left to be done. I am honoured to be a part of NDTV - Vedanta Our
Girls Our Pride, which is a wonderful initiative. NDTV has pioneered several
successful campaigns in the past, creating a positive change in the lives of
many. My personal experience with NDTV on the Greenathon over many successful
years gives me the belief that together we can work towards making a
sustainable change. With this initiative we aim to change the lives of many
girls and provide them with basic necessities to be able to lead a quality
life. I’m looking forward to creating a successful campaign that will give
everyone an opportunity to come together in making a better and brighter India
for our young girls.”
NDTV has always played
an instrumental role in creating awareness about various issues existing in the
country through diverse, path breaking initiatives such as Save Our Tigers, Support My
School, Marks for Sports and the Greenathon amongst others.
Vedanta has taken forward a
mission to make India a Child Malnourished free nation and thereby since 2008,
the Group has taken care of over 14,000 Anganwadi centres reaching out to more
than 500,000 children with a special focus on girl child. 8 Hi-tech Mid Day
Meal Kitchens have been set up, providing hot nutritious meal to over 250,000
rural students. Many rural schools have been adopted for strengthening the
quality of education and infrastructure. The Group has also taken up the
initiative which has transformed 14,900 women into Rural Entrepreneurs through
Self Help Groups. Beside, having specialized health camps, the Group has a
Heart Hospital in Rajasthan and is constructing a 350 bedded Vedanta Cancer
Hospital & Research Centre in Raipur which is near completion.
‘NDTV-Vedanta Our Girls Our Pride’ is yet
another attempt to make a noteworthy difference in our world. Apart from
sensitizing the masses, the campaign also aims to raise funds to make a
positive impact in the lives of as many girls as possible. Vedanta, through its “Khushi”
campaign, has joined hands with NDTV
in creating awareness towards care for the underprivileged children with focus
on their health, nutrition, education and overall development. To drive
momentum for the cause, NDTV will also create dynamic partners in government
departments, NGOs, schools and private organisations.
On this
occasion, Mr. Anil Agarwal, Chairman,
Vedanta Group, said "Vedanta is
committed to partner with all stakeholders, especially community, for a
holistic development of India. What we need today is a movement on a
war-footing to give our children what is rightfully theirs — a childhood that
is not deprived of health, nutrition and education. We all must join hands —
individuals, civil society, corporates, media fraternity and the government. We
are quite delighted to associate with NDTV and Ms Priyanka Chopra for taking
the "Our Girls Our Pride" campaign forward."
Addressing
the audience, Dr. Prannoy Roy,
Chairperson, NDTV, said “Perhaps the
single most important change we can bring to our country is to invest in our
girl children - to focus on their rights and demand their equality in society.
Ensuring that every girl child in India achieves her full potential will
transform India in a way that no other revolution can. This campaign is a small
step in that direction - to raise awareness and to seek concrete steps towards
a better India for the girl child.”
About NDTV
NDTV Ltd,
founded in 1988, is India's largest news and infotainment network. It is home
to the country's best and brightest reporters, anchors, camerapersons and
producers. 23 offices and studios across the country host India's most modern
and sophisticated production, newsgathering and archiving facilities. NDTV has
an unmatched track record of successfully launching both news and lifestyle
channels; NDTV 24x7 is a clear leader in the English news segment; NDTV Profit,
a 24-hour business plus channel, is India's number one business news channel;
NDTV India is amongst the country's leading Hindi news channels; while NDTV
Good Time straddles issues from health and holistic healing to fashion and
food. NDTV is credited with pioneering several broadcasting and programming
initiatives in Indian television and has expanded into one of the nation's
biggest broadcasting houses by growing beyond news broadcasting and venturing
into non news verticals. NDTV has received many accolades for pioneering causes
and for taking a leading role in Corporate Social Responsibility. For more
information visit www.ndtv.com
About Vedanta
Vedanta
Resources plc is one of the world's largest diversified natural resource
groups, with operations in Zinc, Copper, Aluminium, Silver, Lead, Iron Ore,
Commercial Power and Oil & Gas. Vedanta has presence in high-growth markets
of India, Australia, Zambia, South Africa, UAE, Namibia, Liberia, Ireland and
Sri Lanka. With a strong focus on community relations, the Group has been
partnering with Central & State Governments and 116 credible NGOs. Vedanta
Group with its focus towards building a strong self-sustaining community is
reaching out to about 3.7 million people in over 2200 villages in India and
across the world. For more information visit www.vedantaresources.com
