DAR Motion pictures (DARMP) recently held a screening of Lunchbox especially for students of Business schools.
Lately the makers had organized a screening for Harvard and London school of economics as one of their promotional exercise.
There were two screenings held for the alumni associations of INSEAD, Wharton, Harvard and London Business School. About 150 alumni turned up for the screening and the get together afterwards. In fact we had to turn away a lot of them as there was no availability in the screenings. The reactions have been ecstatic and people have taken to the film very much. There have been requests for similar screenings in Delhi and other places for the alumni located in these cities.
The screening was held at a theater in Worli. This method is traditionally known as Focus Marketting. This kind of an exercise is largely practiced in the Hollywood industry. This film has also generated immense traction amongst our audience before it’s release.
