Raghavendra
Rathore at the Aamby Valley India Bridal Week (AVIBFW) 2013
The exuberance &
revelry of the 1920’s make a comeback on the ramp
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New
Delhi: 25TH JULY, 2013: Day 3
of the fourth edition of Aamby Valley India Bridal Fashion Week in association
with AZVA at the Hotel Grand, New Delhi will present a collection from the atelier of Raghavendra Rathore that celebrates
the magnificence of Indian royalty and heritage at its opulent best. The
collection channels the spirit of the glory days of the Raj and is reflective
of absolute refinement and stylish dressing. It draws influence from
traditional silhouettes from across Asia and puts the focus back on redefining
structure and fit, and adds eloquence to the idea of decadent dressing. It aims
to reinvent the revelry and exuberance of the 1920’s - the era known for
unprecedented economic prosperity. A plethora of exquisite embellishments in
the regal shades of fuchsia, midnight blue, wine, saffron, gold and silver are
thrown in to exude richness. Reminiscent of the finely-crafted garments worn by
the Maharajas, these elegant pieces are for those who appreciate intricacy and
fine workmanship.
Surface
embroideries that are treated to evoke an antique, vintage feel enhance the
overall appeal of each immaculately designed ensemble. Bejeweled accessories
and Indian fabrics have been used intelligently to exemplify the signature
silhouette of the brand – ‘the Bandgala Jacket’ in its varied avatars, some in
neutral color tones which are in stark contrast to the conventional, vibrant
hues of the East. With just a slight change in accessories or make-up, they can
carry you with aplomb from a fashionable lunch with the swish set to the red
carpet.
Raghavendra Rathore says "The India Bridal Fashion Week is a unique platform
discreetly providing all the needs for an ideal wedding and also giving
direction to couture trends for the season. The exclusiveness of the event only
enhances the business approach the entire concept has, in both the B2B and
online presence. It is a pleasure to be part of the IBW Platform and we look
forward to a long term association.”
R A G H A V E N D R A R A T H O R E: The Raghavendra
Rathore Jodhpur brand is driven by a holistic vision of luxury, inspired
by the "old world charm" of Rajasthan in India, with a clean and a
modern sensibility of New York. Trained in Manhattan, at the Parsons School of
Design, Rathore worked at DKNY and Oscar de la Renta before launching his own
label in 1994 under the Rathore Jodhpur brand.
Raghavendra Rathore spends time traveling between the
metropolis and his native town of Jodhpur, working on projects relating to
multiple facets of design and the subliminal world of innovative concepts. With
the valuable 1200 years of family history & lineage, it is undoubtedly the
source of inspiration in his work.
The lifestyle designer who belongs to the Royal family
of Jodhpur, is best known for his diversity of design, he uniquely has managed
to illustrate through his multi faceted Lifestyle Design Company that fashion
is a perfect communicating point for other areas of design. His strength of
heritage and culture coupled with the awesome wealth of lineage forms
the very unique base for his work. He effortlessly manages to
translate this awesome inspiration into various disciplines
of design that he chooses to work in. His designs celebrate the magnificence of
Indian regalia and royal heritage and this is translated into his Product
design, interior design, architecture and landscape design, corporate uniform design,
industrial design, fashion design, elegant software products and jewellery
design which are the strengths of this design company. His training in
New York with international labels has given him the ability to understand
design from a 360 degree perspective.
FASHION
ONE INTERNATIONAL: Founded
on the principles of being an integrated company in fashion & lifestyle
industry, with philosophy of "concept to commissioning", FASHION ONE
operates in the business verticals of – Fashion Week, Exposition, Retail and
Consulting.
FASHION
ONE aims to showcase Indian Designers, nurture and represent their best of
design and talent in India and abroad. Our objective is to develop the long-
term sustainability of the Indian fashion Industry by building marketing,
branding and retail capabilities and profiling Indian talent on international
platform.
AAMBY
VALLEY CITY: Aamby
Valley City is being developed as an integrated Hill City spread over an area
of 10,600 acres (4,294 hectares). It is positioned as a premium, self-contained
city addressing the various socio-physical infrastructure requirements like
school, hospital, captive utilities (power, water, telecommunications etc.),
shopping facilities, and recreational areas.
The project envisages development of a gated
community of high end villas, condominiums, an airport, an international
school, a hospital, a 18 hole championship golf course, a town plaza, a
community centre, hospitality services like hotel and resorts and a business
district. Aamby Valley City is located at a distance of 120 km from Mumbai, 90
km from Pune and lies 25 km off the town of Lonavala on the Mumbai Pune
Expressway.
AZVA BY WORLD GOLD COUNCIL : The World Gold Council has launched Azva bridal jewellery in 2012 in
India. Derived from the Sanskrit word ‘ashvaa’, the name ‘Azva’ symbolizes the
seven unique vows which the couple takes on their wedding day. Inspired by
‘saat pheras or seven vows’ of Indian marriage tradition, Azva jewellery is a
collection of innovative designs that represents every couple’s unique story of
togetherness, crafted in gold.
Fashioned in 22
karat gold by the finest goldsmiths in the country, the Azva collection ranges
from 70 grams to over 300 grams and comprises of necklace, earrings and
bracelet. Each piece is handcrafted with unique designs reflecting concept of
seven beautifully and has a hallmark certification. Azva is exclusively
retailed at select jewellery stores in India. For further details on Azva,
please visit www.azvavows.com. Azva and
the Azva logo are trademarks of The World Gold Council. All rights are
reserved
AMR
INFRASTRUCTURE :AMR Group has diverse business interests
which include jewels & artifacts, education, textiles, security systems,
hospitality, power projects, entertainment, media, fashion & films besides
real estate. The Group strives for customer-centricity, innovation &
world-class standards. It is a socially responsible, channel-oriented &
professionally managed business organization with best practices &
corporate governance in place. The most ambitious project AMR Group is The
Great Adventure Mall (TGAM), located at Tech Zone, Greater Noida, which is
replete with every major adventure facility making it India’s first all-in-one
adventure & entertainment destination.
AMR Group has come up with Delhi Film Centre
in association with renowned film actor & director Satish Kaushik, which
besides facilitating the established film makers to shoot & produce films
with ease in North India, shall also facilitate the upcoming film makers in
every aspect like funding, technical assistance etc.Young Designers' Forum
(YDF) under the aegis of Indian Fashion Company (IFC) is yet another initiative
by AMR Group which shall transform young fashion design graduates into complete
professionals with their own fashion label & promote them internationally.
The Return of Raghavendra Rathore’ s Runway
Collection
Designer showcases his much awaited Couture
Collection at India Bridal Fashion Week 2013
10th
July, 2013, New Delhi: India’s
premier and internationally acclaimed design power house, Raghavendra Rathore, will
showcase his collection with other designers at a Fashion Week after a hiatus
of almost three years. The First Delhi Edition of India Bridal Fashion Week
will see the veteran designer showcase his couture collection for the Autumn Winter
2013 in Delhi.
The fashion house which
revolutionized men’s fashion in the Country with the iconic bandhgala, promises a refreshing treat
by showcasing his much awaited women’s couture line. Celebrating the
magnificence of Indian royalty and heritage, the house of Rathore combines the
eloquence to the idea of decadent dressing thereby presenting classic prêt à
porter red carpet designs.
Drawing its inspiration from across Asia, the
collection aims to shift focus back on redefining structure and fit. “The
India Bridal Fashion Week is a unique platform discreetly providing all the
needs for an ideal wedding and also giving direction to couture trends for the
season. The exclusiveness of the event only enhances the business approach the
entire concept has for B2B and online presence. It is a pleasure to be part of
the IBFW Platform and we look forward to a long term association”expresses
the celebrated designer.
The collection aims to reinvent the revelry
and exuberance of the 1920’s - the era known for unprecedented economic
prosperity. Exciting use of exquisite embellishments in the regal shades of
fuchsia, midnight blue, wine, saffron, gold and silver are thrown in to exude
richness. Chiffons and velvets are combined with suiting fabrics to create
unconventional styling. Reminiscent of the finely-crafted garments worn by the
Maharajas, these elegant pieces are for those who appreciate intricacy and fine
workmanship.
The designer’s show is slated forthe 25thof
July during IBFW Delhi at The Grand, Vasant Kunj.
Background
Raghavendra Rathore belongs to the Royal
family of Jodhpur, and is a versatile designer.His disciplines span from various
multitudes of design such as, fashion, interior, jewellery, multimedia and
product design. His knowledge on the subject of design is nurtured by a
philosophical approach to his craft. He founded “Rathore Jodhpur” in early 1994
in Jodhpur, Rajasthan and opened a modest atelier in Delhi and has never looked
back since. His reputation for the classic tailored look and a sharp cut
instantly gave him access to a sophisticated clientele.His metamorphosis of the
Jodhpur Bandgala jacket and a “new cut for the classic Bandgala Suit” has given
him a respectable place in Indian fashion history. His contribution for
making the designs synonymous with Indian heritage and resilient to the fads of
fashion, has earned him acknowledgement by the Rajasthan State government.
Please visit
us at:
AAMBY VALLEY INDIA
BRIDAL FASHION WEEK IN ASSOCIATION WITH AZVA SHOW SHCEDULE – 2013 Delhi Edition
DAY 1, TUESDAY, July
23, 2013
8.00
pm: JJ Valaya
9.30
pm: Shantanu Nikhil
DAY 2, WEDNESDAY, July
24, 2013
8.00
pm: Meera Muzaffar Ali
9.30
pm : Rina Dhaka & Jyotsna Tiwari
DAY 3, THIURSDAY, July
25, 2013
8.00
pm: Falguni Shane
9.30
pm: Raghavendra Rathore
DAY 4, FRIDAY, July
26, 2013
8.00
pm: Ashima Leena
9.30
pm: Rohit Bal
DAY 5, SATURDAY, July
27, 2013
8.00
pm: Adarsh Gill
9.30
pm: Suneet Varma
DAY 6, SUNDAY, July
28,
6.00
pm: AZVA by World Gold Council
9.30
pm: Tarun Tahiliani
