Radio Music celebrates romance with Aashiqui 2

  

Mumbai, April 8, 2012:

This Monday has brought in a fresh wave of love in the air for listeners of Radio Mirchi as they have been hit by Aashiqui 2 mania! Mirchi listeners have got the opportunity to listen to songs of the much-awaited movie for the first time as the music breaks exclusively on the station with Mirchi Music Premier. The makers of Aashiqui 2 have hopped on to the Mirchi wagon and announced India’s hottest radio station, Radio Mirchi, as their official and exclusive radio partner. As always, there’s more in store for Mirchi fans including first-hand gossip from the star cast of the movie!

Fans and listeners of Radio Mirchi have kick-started the week on a romantic note today with mesmerising and soulful romantic songs of Aashiqui 2, unveiled exclusively on the station. This musical treat started with the movies hit song Tum Hi Ho along with the other refreshing and passionate songs from the album including Piya Aaye Na, Bhula Dena, Aasan Nahin Yahan, Sunn Raha Hai, etc. To take listeners on a romantic journey, Radio Mirchi is also playing some of the evergreen hits from the original Aashiqui.

Adding to the excitement, the dazzling couple of the movie, Aditya Roy Kapoor and Shraddha Kapoor, along with Mahesh Bhatt and Mohit Suri are sharing the behind the scene stories from the making of the movie throughout the day, including exciting and funny moments directly from the sets of Aashiqui 2. The team will be comparing Aashiqui 2 with Aashiqui 1 including the poster, songs, and the hair style of Rahul Roy, the original lover boy, to that of the new aashiq, Aditya Roy Kapoor.

Set your radio stations to 98.3 FM to listen to songs

and some exclusive gossip of Aashiqui 2 only on Radio Mirchi.

About Radio Mirchi:

Entertainment Network India Limited (ENIL), India’s leading private FM radio broadcaster, popularly known as Radio Mirchi, operates across 32 cities in the country. Launched in 2001, Radio Mirchi has the highest listenership across the country and a track record of developing innovative content, thus expanding and retaining its audiences and advertisers through the years. Radio Mirchi has delighted listeners and the industry with its exciting properties like the Purani Jeans Film Festival and the Mirchi Music Awards. 

Radio Mirchi’s continuous innovations across different platforms like Visual Radio or Mirchi Mobile have been instrumental in gaining leadership in the private FM Radio industry. Radio Mirchi made its international foray with the launch of the brand in the UAE. From 1st Feb, 2012, Radio Mirchi can be heard in Dubai, Abu Dhabi and Al Ain and is the first Indian radio brand to go international.