Soha is bowled over by
Ariel Colour and Style,
which
protects the true colors
of
Karabee’s champion- Pragyan
Ojha!
Mumbai, 21st March:
Cricket is today a different game altogether.
The lengthy five-day game has turned into a swift twenty - twenty sport to
keep pace with the desires of millions of Indians, who want quick action and swift
results. There is also a tremendous increase in women viewers for the game, which
is drawn by mixed supporters for the game both from glamour and cricket
industry.
Players these days
have to play as many as 4 matches sometimes in a week which takes a toll on
their clothes & hence leads to frequent wash cycles for their colored
jerseys. But as we all know colored clothes washing leads to continuous fading of
the garment.
In order to help us out from this dilemma, Ariel,
the category pioneer and innovation leader, has launched a new variant to help us
get rid of harsh stains & protect colors of your favorite colored clothes. This
time, Ariel has associated with Indian
cricketer’s wives; the faces behind our cricket champions who not only support
them unconditionally but also help them keep their colorful team jerseys at its
best.
New Ariel Color & style
not only removes tough stains but also helps to retain the colors of our
garments with its unique Color Lock technology. ‘My Color My Ariel’ is an initiative aimed at recognizing the
efforts of a woman in every man’s life & appreciates her efforts through
this platform.
Celebrity
Soha Ali Khan, a known face in Bollywood who has seen the
game of cricket through the eyes of her father, spoke about the changing trends
in the world of cricket on this platform. She was quoted saying, “Cricket is today a different game
altogether & since the format is different, the number of games played is
much more than what it used to be in my father’s time. For cricket fans like
me, ‘Ariel Color & Style’ has come to a great rescue as it will not only
remove tough stains but will also help prevent color fading with its Color-Lock
Technology, which means no more worrying for me to wear my lucky colored t
shirt every time my favorite team is out there playing”.
Also present at the event was Karabee Kailash, cricket player- Pragyan
Ojha’s wife and Ariel believer who
shared some interesting secrets about her husband’s cricket journey from the
time he joined the Indian cricket team and what all went behind her champion’s
success. She said, “Pragyan isn’t a top
cricketer just by luck, he has struggled for years together to make his place
in the team today. His constant effort to perform his best on the field always
takes a toll on his precious jersey. That’s why; I choose Ariel Color &
Style as it removes the toughest stains protecting vibrant colors from fading.
After all, only I know how much this jersey means to my ‘man in blue”.
For further information please contact:
Amrita Sadhu/Aashima Bhalla
9819622591/9820238222
