Radio Mirchi celebrated the spirit of
womanhood with ‘She Rocks!’
Mumbai, March 8, 2013:
Radio Mirchi made this year’s International Woman’s Day special in its own way. Radio Mirchi 98.3 FM, India’s leading radio station and LIC celebrated the spirit of womanhood with its one of a kind musical concert – ‘She Rocks’ at Rang Sharda, Bandra. India’s leading vocalist, Subha Mudgal dedicated the musical night to women by mesmerizing her listeners with her famous renditions.
Commemorating this very special day, Subha Mudgal paid a musical ode to women. This 2 hour special musical extravaganza recognized and highlighted the empowerment of women in a unique and exceptional way. Subha Mudgal enchanted the audiences an impressive range of Hindustani classical music, Khayal, Thumri, Dadra, and popular Indian Pop music.
Commenting on ‘She Rocks’ Hitesh Sharma, COO, ENIL said, “We at Radio Mirchi are delighted to dedicate this day to recognize the importance of women in our lives with ‘She Rocks’. In our own way, we take this opportunity to thank them and cherish all the efforts that have been made by them in contributing to each of our lives in their own special way. We are certain that together with our listeners we will make this concert, a memorable evening for the all women.”
Ms. Rita Bhattacharya, Executive Director (C.C.), LIC, “An event like “She Rocks” organized by Radio Mirchi affirms our respect for womanhood and the female workforce in India. With almost 25,000 women on its employee rolls and over 4,00,000 women in its massive marketing network, LIC certainly believes in the enormous potential available in this segment. She Rocks is not only about giving women a day of entertainment but also showing our respect for women and their constant progress.”
On being associated with ‘She Rocks’, Subha Mudgal says, “ I consider it an honor and a privilege to have been invited to offer a musical tribute to the amazing innate strength and courage of women, on a day that celebrates womanhood annually. I only hope and pray that the music and tributes and celebrations we offer on this special day bring us closer to a day when women will indeed get their due from society at large.”
For more information on ‘She Rocks’ set your radio station to
Radio Mirchi 98.3 FM, It’s Hot!
About Radio Mirchi
Entertainment Network India Limited (ENIL), India’s leading private FM radio broadcaster, popularly known as Radio Mirchi, operates across 32 cities in the country. Launched in 2001, Radio Mirchi has the highest listenership across the country and a track record of developing innovative content, thus expanding and retaining its audiences and advertisers through the years. Radio Mirchi has delighted listeners and the industry with its exciting properties like the Purani Jeans Film Festival and the Mirchi Music Awards.
Radio Mirchi’s continuous innovations across different platforms like Visual Radio or Mirchi Mobile have been instrumental in gaining leadership in the private FM Radio industry. Radio Mirchi made its international foray with the launch of the brand in the UAE. From 1st Feb, 2012, Radio Mirchi can be heard in Dubai, Abu Dhabi and Al Ain and is the first Indian radio brand to go international.
