DIL KA KAHAA MAANTI HAI… PAR DIL JEETNA BHI JAANTI HAI ~ Sony Entertainment Television presents ‘Chhanchhan’ starting 25th March at 9:00 p.m, Monday to Thursday ~

DIL KA KAHAA MAANTI HAI… PAR DIL JEETNA BHI JAANTI HAI


~ Sony Entertainment Television presents ‘Chhanchhan’ starting 25th March at 9:00 p.m, Monday to Thursday ~


Mumbai, Tuesday March 19, 2013: Sony Entertainment Television (SET) has always been the pioneer in bringing forth to its viewers the various facets of a progressive Indian woman. And keeping with its promise of continuously innovating and developing new show concepts, SET is proud to present a new-age woman-oriented fiction show called ‘Chhanchhan’. Starting Monday, March 25, 2013, the show takes a fresh perspective with an aim to capture the minds and hearts of India’s forward-thinking women.
Produced by Optimystix Entertainment, ‘Chhanchhan’ is a story of the beautiful and vivacious girl named Chhanchhan (played by Sanaya Irani) who is by profession a dog trainer. She is a free-spirited independent young woman, modern in her thought but still deeply rooted in her culture. She stands up for what is right and raises her voice against all that is wrong. In complete contrast to her, is the strict disciplinarian Umaben (played by Supriya Pathak) who takes all the decisions in her household and sets the rules for her family. In a classic tale of the clash of cultural conditioning, watch two generations of fiesty women redefine the quest for a day when east meets west and the joys of life are fulfilled. 'Chhanchhan' is a story that will touch many generations of women.
Talking about the show Vivek Bahl, Chief Creative Director, SET said, “Chhanchhan is a refreshing and unique prime time property placed at the 9:00 p.m. slot. It is a powerful story of self-reliance, determination and family values told in a simplistic, real and light-hearted manner. The show captures every emotion of a young very fun loving, simple at heart girl who finds happiness in small things, and enjoys life as it comes her way. She has been brought up with modern and ethnic values and she loves to practice them in her day to day life in her own way. We are optimistic that the audience will accept Chhanchhan into their lives just the way they have embraced all the other Sony Entertainment Television characters before.”
Vipul Shah, Producer, Optimystix said, “We have had a long and fruitful relationship with Sony Entertainment Television, working on some landmark shows together. Chhanchhan is a different and an entertaining concept of a free-spirited girl who is a dog trainer by profession. She is a young feisty woman of substance, who is modern in her outlook towards life yet deeply connected and rooted to her core values. She is someone who loves listening to rock music but at the same time will recite the Gayatri Mantra every morning. She is someone who stands for what she believes is right and will not shy away from voicing her opinion. She is very much the Indian woman of today and we hope that our viewers will love every bit of her character and welcome her into their homes.”
Set in Ahmedabad, the show explores how the vivacious Chhanchhan applies her intelligence, plays her cards well and sets a dysfunctional family that she marries into, back on track. The cast includes a strong ensemble of actors led by the veteran Supriya Pathak, the vivacious Sanaya Irani who is paired opposite newcomer Farhan Khan, along with noted actors like Anang Desai, Arvind Vaidya, Shraman Jain, Arshima Thapar amongst several others who ably support the main cast.


Starting March 25, 2013, tune in to Sony Entertainment Television at 9:00 p.m. every Monday to Thursday and enliven your living rooms with Chhanchhan

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About Sony Entertainment Television:
Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment channels; MAX, India's premium Hindi movies and special events channel, SAB; a family comedy entertainment channel; SIX, a premier sports entertainment channel, PIX, the English movie channel and MIX a refreshing Hindi music channel. Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, with blockbuster movie premieres, big format non – fiction shows and an impressive array of fiction shows like Kaun Banega Crorepati, Entertainment ke liye Kuch Bhi Karega, Bade Acche Lagte Hain, Kuch to Log Kahenge, Parvarrish, CID and Crime Patrol. Sony Entertainment Television has been providing strong platforms for over 700 brands to reach over 50 million households in India. In addition, Sony Entertainment Television is also available in US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 300 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide. Sony Entertainment Television is a part of the network of channels distributed by The One Alliance - a joint venture between Multi Screen Media Pvt. Ltd. and Discovery Communications India. Other channels in the One Alliance network include Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading News network in the country - the TV Today Network channels - Headlines Today, Aaj Tak and Tez and the premium Sports’ channels - Neo Prime & Neo Sports.