HUMA KURESHI UNVEILS THE NEW COLLECTION OF
The Forevermark Encordia™
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Whether it’s the memory of love, love that has stood
the test of time, or the rush of young love, Valentine’s Day reminds us to
celebrate love. To help you express your love and those tender feelings, Forevermark,
the diamond brand from the De Beers group of companies is delighted to
introduce The Forevermark Encordia™ Collection. This unique collection is comprised of exquisite rings, bracelets,
pendants and earrings, designed to symbolize the unique and emotional
bond between two people.
The
Forevermark Encordia™ Collection is inspired by the ancient Greek knot of Herakles, often
referred to over the centuries as the ‘love knot’. This knot symbolizes the
strongest of bonds.
An elegant knot crafted in a sleek and smooth loop
of gold or platinum, represents the enduring bond between people which is
sealed by a beautiful Forevermark diamond
that holds the knot in place, keeping it always secure.
Whether a bond of love, loyalty or friendship yours will
always be a bond that is personal and unique, just as each Forevermark diamond
is unique. Each carefully selected Forevermark diamond is inscribed with an
individual identification number which identifies it to be yours forever.
The Forevermark Encordia™
Collection is available at authorized
Forevermark Jewellers.
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FOREVERMARK, the DIAMOND BRAND FROM THE De BEERS
GROUP
OF COMPANIES is pleaseD to partner with A.S
Motiwala JEWELLERS in MUMBAI
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February 22nd, 2013- Forevermark, the diamond brand from the De Beers Group of Companies has
partnered with A.S Motiwala in Mumbai to offer its patrons exquisite range of
diamond jewellery and elegant masterpieces.
At the event, actor Huma Qureshi unveiled Forevermark Encordia collection and jewellery
with exceptional Forevermark diamonds. Also present on the occasion were Stephen Lussier, CEO , Forevermark, Sachin Jain, Managing Director, Forevermark
- India along with Ashraf Motiwala,
Joint Managing Director, A.S Motiwala Jewellers. Comprised of exquisite
jewellery pieces, The Forevermark Encordia™ Collection is designed to symbolize
the unique and emotional bond between two people. It is available in a range of
exquisite contemporary designs including rings, bracelets, pendants and
earrings.
Also on display was a Victorian inspired, beautiful three line
necklace crafted with Forevermark diamonds by Tashe and a rare Forevermark 10
carat fancy cushion shaped yellow diamond set in a stunning neckline.
Forevermark only
partners with authorised Forevermark jewellers such as A.S Motiwala Jewellers,
who are selected not only as leaders in their field, but also as those who meet
the brands particularly stringent requirements of business, social and
environmental integrity.
Speaking on the
occasion, Stephen Lussier, CEO, Forevermark said, “India is an extremely
important and growing market for Forevermark and extends significant sales
opportunity for us. Forevermark is committed to worldwide expansion and
extending the promise of beauty, rarity and responsible sourcing to all our
customers is an integral part of that vision. Forevermark is honoured to
introduce this promise to the clients of A.S. Motiwala. We aim to provide each
customer with a unique and warm experience and exceed the expectations of our
customers with our knowledge of fine diamonds and exquisite designs.”
Sachin Jain, Managing Director of Forevermark, India states, “A.S. Motiwala is a fine Jewellery brand for people who
have an eye for priceless jewelry with exceptional quality. Their diamond
jewellery is exquisite in terms of design, clarity and cut. We are glad to
associate with A.S Motiwala Jewellers in Mumbai as they also practice highest
levels of quality control to ensure that the customer gets nothing less than a
perfect product.”
Sharing his views about the association Ashraf Motiwala, Joint Managing Director, A.S
Motiwala Jewellers states, “We are
pleased to partner with Forevermark as it offers an unparalleled assortment of
solitaires and diamonds, thus making this association extremely valuable.
Forevermark jewellery is crafted to perfection and is designed to suit the
contemporary Indian sensibilities. With this association, we will be able
enhance our customer’s experience and offer them the best in diamond jewellery.”
Forevermark diamonds are the world’s most
carefully selected diamonds. Each Forevermark
diamond bears a unique inscription at its heart. This inscription is a promise that the
diamond has been carefully selected to
meet Forevermark’s standards of quality and
integrity. Less than one percent of the
world’s diamonds are eligible to become a Forevermark diamond.
Notes to Editors:
About Forevermark – The Inscription
Less than
one percent of the world’s diamonds are eligible to become a Forevermark
diamond and be inscribed with the Forevermark icon and a unique identification
number. Highly advanced, proprietary technology is used to inscribe the icon
and unique identification number on the table facet of a Forevermark
diamond. Invisible to the naked eye, the
actual size of the inscription found on Forevermark diamonds is only 1/20th of
a micron deep and can only be seen using a special Forevermark viewer which can
be found in Authorised Forevermark Jewellers. It is confirmed by leading
gemological institutes that the Forevermark inscription does not affect the
internal quality of a diamond in any way.
About The Forevermark Diamond Grading
Report
Authorised
Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report.
It is an accurate blueprint of the qualities (Cut, Colour, Clarity and
Caratage) that make each and every Forevermark diamond one of a kind. The
Forevermark Diamond Grading Report also features the unique identification
number inscribed on the diamond and a specifically designed security hologram,
providing reassurance that the Forevermark Diamond Grading Report is valid and
genuine
About Forevermark – The Brand
Forevermark
is a diamond brand which comes from the De Beers family of companies.
Forevermark diamonds are carefully selected and come from sources committed to
the highest standards; are beautifully crafted by a select group of diamantaires;
and are exclusively available in select jewellers.
About
Forevermark – The Company
Forevermark
is a separately managed division within the De Beers family of companies. The
division’s main mission is to build and develop the Forevermark diamond
brand. Forevermark also holds
responsibility within the De Beers family of companies for driving diamond
demand in key markets and maintaining consumer confidence in diamonds.
About A.S Motiwala – The Company
The A S Motiwala, Fine
Jewellery legacy dates back to the late 19th century when the first generation
of the Motiwala lineage established itself to become one of the most sought
after Basra Pearl dealers in the world. A place where ‘Luxury meets Legacy’, A.S
Motiwala, Fine Jewellery is a signature store launched by the 5th Generation of
the Motiwala family. The Company started off with diamonds and various other
precious stones to become one of the most reputed jewel smiths in India.
