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Tuesday 4 June 2013

“AFTER EARTH” RELEASING ON 7TH JUNE



“AFTER EARTH” 

RELEASING ON 7TH JUNE



ABOUT THE FILM

After Earth begins more than one thousand years in the future – in fact, one thousand years after humanity was forced to abandon the only home they had ever known.  “Earth just gave up on humans,” says Jaden Smith, who stars as Kitai Raige, a young man forced to navigate the harsh terrain left behind when his spacecraft crashes on the forbidden planet.  “Tsunamis, toxic air, toxic water, toxic food, extreme weather – it was like Earth said, ‘You have to get off of me,’ and that’s what humans did.”

Their new home would be the planet Nova Prime, and Nova Prime would know no greater family than the Raiges.  Kitai’s father, Cypher Raige – played by Jaden Smith’s father, Will Smith – became a legendary general in the United Ranger Corps, creating a legacy that Kitai is determined to emulate… but all is not going as planned.  “Kitai feels a lot of pressure to step into his father’s shoes,” says Jaden Smith.  “Also, Kitai blames himself for his sister’s death – she died years ago in an attack that Kitai thinks he should have done something to stop – and he thinks his dad blames him, too.  So the relationship between Kitai and his father is broken, and Kitai is trying to fix it; he’s trying too hard to get his father’s respect and approval.”
                            
Cypher returns home from another long stint of service to learn that Kitai’s intense desire to succeed has led to recklessness, causing him to fail his first attempt to become a Ranger.  In an attempt to bridge the rift between father and son, says Will Smith, “Kitai’s mother suggests that Cypher take him on a trip – spend some time together, bonding.  But our ship crash-lands in the most inhospitable place in the universe for human beings – which is Earth.”

In the film, everything on Earth has evolved to kill human beings.  With his father trapped in the wrecked ship, Kitai will have to brave these elements – and numerous highly evolved species – if he and his father are to have any chance of returning home. 

“What I thought was really interesting about this film was that it’s huge in scope, but it comes down to a simple idea that every person in the audience can relate to: it’s a father and son story,” says Will Smith.  “I think that’s what audiences will really connect with – seeing the father try to connect with the son, to teach him, with life-or-death consequences.”

The lesson the father must teach his son is to conquer his fear.  “Every parent knows when his or her child is lying to them because they’re scared of something,” says Will Smith.  “And every parent has a different way of dealing with that.  In After Earth, we have a father trying to command and control his son from a distance, but at the end of the day, once your child goes out of the house, you’ve taught them all you can – they have to learn the rest on their own.  For me, in this movie, the extreme landscape makes these parent-and-child relationships huge, life-threatening.”
                                                                                                                        
“That’s what we really responded to about this story,” says Caleeb Pinkett, also a producer of the film.  “It’s exciting – set a thousand years in the future – but the real thing we responded to was that emotional core, the universal idea.”

Jaden Smith, now just 14 years old, has already made his mark as a leading man.  He first starred on screen opposite his father in The Pursuit of Happyness, receiving acclaim for his performance.  He would follow that with a supporting role in The Day the Earth Stood Still and a leading role opposite Jackie Chan in the worldwide hit The Karate Kid.  With the release of that film, it was clear that the younger Smith had the talent, the skill, and the charisma to take on such a leading role.

Jaden Smith says that his character is one that any young teen – or anybody who’s been a young teen – can relate to.  “Kitai is supposed to be the best of the best – and he is, physically, in what he can do – but he’s reckless,” he says.  “He feels he has something to prove, because of who his father is and because of things that have happened in the past.  It’s hard for him to control his emotions.  So when they crash on Earth, if he is going to survive, he has to put that aside, stop caring about whether or not he impresses his dad.  He has to grow up and become a warrior.”

“At the beginning of the movie, Kitai is a little brash, but it’s only from being so scared,” says Caleeb Pinkett.  “He’s afraid, so he acts like he’s not.  The crash strips away all of that bravado, and you see a scared little boy.  The only way he’ll get back home is if he can gain the confidence to face his fears – not in a hubristic way, but a humble way of understanding that yes, he is good enough.”

The father also has to learn to trust the son.  “That’s hard for Cypher, but it’s something we all have to do as parents – our children succeed or fail on their own, and all we can do as parents is watch,” says Will Smith.  “It’s very much a coming-of-age story for both parent and child.”

The origins of the project began with an ordinary evening at home.  After making The Karate Kid, as Jaden and his parents were considering the teen’s next project, it was important to both Smiths to work together again.  “Jaden and I were sitting around one night, watching TV and talking about how we’d liked working together on Pursuit of Happyness, and that we might want to do that again,” says Will Smith.  “As we’re talking about looking for that story, with the news on in the background, Jaden says, ‘Maybe I’m your son, I’m in trouble, and you have to come home from war.’ That turned into an idea of a father and son who go off on a bonding trip to Alaska, and they have to get through the wilderness.  It was just fun, an interesting conversation until we juxtaposed the idea of setting the story a thousand years in the future – and then the whole concept of After Earth started to explode in our minds.” 

Will Smith would write the story for the film, but that was just the beginning – the filmmakers envisioned a very rich universe encompassing various arenas outside of the film itself.  In fact, they would create 1,000 years of back story – resulting in a 300-page bible covering the history of mankind from the decision to leave Earth up to the events in the film, prepared by Eisner Award-winning comic writer Peter David, Michael Jan Friedman, and Robert Greenberger.  The bible would serve as a resource for all kinds of ancillary materials in the After Earth franchise.  “The thing that struck me about it was not just how detailed it was, but how oddly prescient,” says Pinkett.  “Peter drew up the history of an entire universe, which was impressive enough, but then in our world, things started happening that mirrored his universe.  Like that Russian meteor a few months ago – Peter had described a remarkably similar event.  I think that shows a verisimilitude to Peter’s approach that grounds the universe of After Earth – even though we enter a realm of sci-fi.”

“This world is so thoroughly thought out,” says Will Smith.  “The history for these characters was laid out beyond anything I’ve ever seen before.  Just as an example, for me, playing Cypher – a general with the Rangers – it was fantastic to know that my character’s grandmother was head of the Rangers, and it was during her tenure that she united the government under the Rangers.  What that meant was that her son, my character’s father, never got a chance to head the Rangers until he was almost 50 years old – he missed his prime.  That’s the kind of history Peter explored – while details like that aren’t a part of this movie, they help us with our characters and to understand this world as a distinct place, and give us a rich environment.”

*  *  *



THE WORLD… AFTER EARTH

Kitai Raige lives on Nova Prime, mankind’s new home. One day, he will be – he must be – a great Ranger, like his father before him.

Cypher Raige, Kitai’s father, is the Prime Commander of the United Ranger Corps and one of the greatest leaders in the history of Nova Prime. He is widely credited with saving the humans of Nova Prime from the planet’s fiercest alien threats: The Skrel and their vicious creations, the Ursa.

Starting in the 21st Century, Earth’s environment became increasingly uninhabitable.  Massive seismic activity caused frequent earthquakes of alarming intensity; tectonic plates shifted, creating enormous volcanoes and violent collisions between continents; clean water became scarce and the atmospheric composition changed, resulting in deadly temperature fluctuations and air too toxic for human lungs to breathe.

By 2025 AD, it was clear that mankind would need to leave Earth, if there were any chance of survival. The governments of the world convened and mandated the construction of 10 spaceships, or “arks,” that could sustain human life on a quest to find a new inhabitable planet in another galaxy. The destruction of Earth came faster than any had imagined, however, and only six arks were completed in time for launch.  Each ark could house only 125,000 – just .0000625% of the human population – but enough to start a new society. Upon leaving Earth, calendars were changed from AD to AE, reflecting our new life “After Earth.”

Before leaving for good, a message was set up for any future visitors expecting to find suitable resources on the planet – letting them know that they are approaching the most dangerous place in the universe: Earth.



A NEW LIFE ON NOVA PRIME

When forced to leave Earth, the last of the human race embarked on a journey through space. After 100 years of travel at speeds faster than light, they arrived at Nova Prime and built a new civilization from the ground up.

In the year 222 AE, humans on Nova Prime formed a tripartite government composed of three branches: The United Ranger Corps, The Primus, and The Savant. Without a balance between these representatives, society would crumble.

The Primus is a philosophical leader who sees the downfall of Earth as proof of the evils of technology and rejects science, advising instead based on the deep, spiritual links that bind all on Nova Prime. The Savant, on the other hand, leads through the promotion of scientific discovery, believing that technology and human achievement are the keys to humanity’s survival.

The United Ranger Corps was formed with a single mission: Preserve Humanity.  In the last days of humanity’s eviction from Earth, the governments of every nation selected 1,000 of their best and brightest—tacticians, pilots, soldiers and the like—to form a first-response team capable of keeping order through the growing number of natural disasters and international catastrophes. The U.N.-sanctioned group was titled The United Ranger Corps, or “Rangers” for short. The Rangers quickly became the new standard for military service, saving countless lives in the process.

Aspiring Rangers like Kitai must undergo intense training to prove themselves both physically and mentally. For Kitai, becoming a Ranger would prove his worth—not only to himself, but to his father.

The cutlass is a Ranger’s greatest weapon; an extension of the strength that comes from within. Lightweight and handheld, the cutlass is both versatile and elegant, and blends seamlessly into a Ranger’s lifesuit, making it essential for attack, self-defense and survival conditions. Every Ranger memorizes the series of quick finger inputs necessary to activate the hundreds of smart fibers that form numerous weapon configurations from both ends of the handle. The C-40 combat model has a total of 22 configurations, including short blade, spear, long blade, sickle, dagger and more.


THE THREATS

Our peaceful existence was a brief one. Now, threats loom over us, every single day of our lives.

Just 143 years after landing on Nova Prime (in 243 AE), humanity weathered an attack from The Skrel: an alien species that had long considered Nova Prime their holy ground. To them, humans are vermin infesting their sacred land. We endured this first onslaught; we won—but this was only the beginning.

The Skrel had underestimated mankind in their early attacks. But, through the centuries, the enemy’s weapons became more advanced. In the war of 576AE, they finally released their ultimate weapon: The Ursa. A nightmare of a creature—bred for warfare, and genetically engineered for one reason: to hunt and kill humans. Ursa prey on the pheromones humans secrete when they’re scared. They can sense humans’ fear. Many thought the Ursa unbeatable and awaited mankind’s inevitable demise—but a solution arose, and brought them hope.

Just as it seemed nothing could stop the Ursa, Cypher Raige inadvertently uncovered their weakness: without fear, humans are invisible to the Ursa. In an unprecedented show of self-control and discipline, Raige eliminated his fear and defeated the Ursa. This act of restraint became known as “Ghosting,” and lifted Raige to new heights of fame. There are only seven Ghosts in existence. They are anomalies.

*  *  *
After writing the story for the film, Will Smith – also a producer of the film – would turn over the writing reins to Gary Whitta and M. Night Shyamalan.  Shyamalan would also direct the movie.  Smith called Shyamalan on his birthday, and Shyamalan told Smith how great Jaden Smith was in The Karate Kid.  Will Smith said, “Well, we do have a movie idea in the works…” and they took off from there.

“Night is a master of building suspense and fear,” he says, explaining why Shyamalan was the perfect choice for After Earth.  “If there were a single thing that I would say is clearly Night’s genius, it’s how to take a single, still image and terrify you with it.  There can be no movement – nothing happening, really – and still, you’re riveted.  He is so good at setting the shot, setting the lighting, and setting the moment.”

“I’m fascinated by the question of why human beings fear the unknown,” says Shyamalan.  “In our earliest days as cave-people, that was really important – fear could keep us safe.  Fear could keep you alive.  But now, we’ll fear a new job or a new relationship, because we don’t know what’s going to happen – and that’s not necessarily a good thing.  Playing with that in a movie is a fun thing, and in this movie, it’s about a father teaching a son how to overcome that.  It’s a wonderful lesson, because if you can learn how to control your fear of the unknown, you can do anything.”

The concept of fear is expressed literally, as the alien planet has bred a dangerous species – the Ursa – that can sense humans’ fear and use that to track and kill its prey.  The only way to kill the beasts is not to fear them, as Shyamalan explains.  “It becomes very metaphorical,” says Shyamalan.  “In the movie, we have a young man whose fear is chasing him – and when he can overcome his fear, he becomes invisible to the Ursa.  The Ursa can be in the same room, but it’s no threat because it cannot sense his fear.”

“Night puts everything into the movie,” says Jaden Smith, noting that Shyamalan’s style of direction is, often, sleight of hand: “He’ll get you caught up in the story – you’ll be invested in the relationship between this father and his son – and then – bam! Something pops up.  I love the way he shoots – the long shots, not too many cuts, capturing the emotion of the scene without saying what’s really going on, and leaving you in the audience time to wonder.”

Jaden Smith’s experience with physical training goes back years, to the days before the filming of The Karate Kid, but he says it took on a new dimension as he prepared to play Kitai Raige, training two hours each day, five days a week, for nearly a year.  “I did a lot of work – I had to change,” he says.  “I had to get a lot bigger and put on weight so I could look a bit older.  I did a lot of parkour and running and training, so I’d be ready to run through the forest and on rocks.”

“Jaden is very serious about his training and his physicality – he’d do it during his down time.  We didn’t push him at all,” says Will Smith.


ABOUT THE SUPPORTING CAST

Sophie Okonedo and Zoë Isabella Kravitz round out the supporting cast of the film.  Okonedo plays Faia Raige, the wife of Cypher Raige and the mother of Kitai.  Kravitz plays Senshi Raige, the eldest daughter of the Raige family. 

Of her character, Okonedo says, “She’s very earthy, open, and emotional – she talks from the heart.  In some ways, that’s the opposite of her husband – he’s military, so even though he’s feeling all of the same emotions, he keeps it all inside.  But that’s what makes them a good match for each other – they each bring out what the other needs.”

Kravitz says she was excited to join the cast of After Earth because it represented a reunion of sorts for the young actress.  “My mom was in Enemy of the State with Will,” she remembers.  “I went to the set and he was just so kind to me.  I’ve seen him a few times over the years, and he’s just the nicest guy.  So now, to be able to work with him, is amazing – he’s so playful and genuine.  He’s a superstar, but he treats everybody the same, no matter their role on the cast or crew.”


“AFTER EARTH” – HERE ON EARTH

For the look of the film, Will Smith says that the filmmakers came up with an original solution for what an Earth, ruined and abandoned by humans, might look like.  “Night had an idea: it’s a thousand years in future, so there are no remnants left of man’s design.  It’s completely back to nature,” he says.  “It’s the Earth the way the Earth would be without man’s hand.  I think that gives the film a very eerie, beautiful texture of sparseness and danger.” 

With that in mind, the filmmakers sought locations with lush overgrowth.  Production for the parts of the film set on a rejuvenated Earth would take place in two major locations: Humboldt Redwoods State Park in northern California and the Central American country of Costa Rica, where the filmmakers shot near the Arenal Volcano and the part of the Sarapiqui River that runs through the La Selva Biological Research Station.  Other major locations included the desert near Moab, Utah, which would stand in for the humans’ new home planet, Nova Prime, and soundstages in Philadelphia, where interior sets were built. In addition, the film’s second unit shot glaciers in Iceland and filmed the Eiger in Switzerland.

“In some ways, it was like shooting four mini-movies – it gives four different flavors,” says Shyamalan.  “The wonderful thing is, I think you feel it in the movie, because the movie keeps opening up for you, keeps it fresh.”

Of course, finding locations on Earth in the 21st Century that seem untouched by human beings, but could also accommodate a film crew of more than 200, is not so easy.  Production designer Tom Sanders hiked and drove for a period of several weeks, seeking out the specific areas that would work.

The result is that the locations are as much a part of the film as any other element.  That was important for Will Smith.  “When we shot Ali in Mozambique, I learned the value of actually going to a place and being submerged into the environment,” says the producer.  “There’s a certain energy and attitude that gets set into your gut when you are in the actual environment, and I wanted Jaden to experience that.”
                                                                                                                  
One example – one scene, shot in Costa Rica, required Jaden Smith to climb down out of a tree.  “Well, Jaden is coming down the tree and he looks over and there’s a monkey, a real monkey, sitting in the tree, watching him – it startled Jaden a little, and they caught his reaction on camera,” says Will Smith.

Filming near the Arenal Volcano was another way to get a sincere reaction out of Jaden Smith.  “They put me next to a volcano and said, ‘Don’t worry, it stopped being active fourteen months ago.  I was like, that didn’t really take away the worry,” he remembers.  “It was fun, but it was hard to run up it, considering the fact that I thought it was going to erupt any second.”


ABOUT THE DESIGN

In setting the film more than 1,000 years in the future, the filmmakers sought a distinct look for the humans’ new home of Nova Prime in After Earth.  “Of course, in a film set a thousand years in the future, you need to design everything,” says executive producer E. Bennett Walsh.  From the largest sets down to the hand props, nothing can be bought off the rack, he says.  “Each department has to think through what will appear on screen and how it will all work together.”

At the same time, the film’s production designer, Tom Sanders, says, “We didn’t want ‘The Jetsons.’  It couldn’t be too different – people are still using their hands, people still cook their own meals.”

Sanders started the ball rolling with conceptual models for the sets on Nova Prime.  He says that the 1,000-year-old human civilization on Nova Prime has learned its lesson.  “After trashing the Earth, they decided to do it right on the new planet, and studied how life began on Earth as the basis for everything,” he says. That is expressed two ways in Sanders’ sets: the design and the construction.

For the design, Sanders called on the shapes and geometry of nature.  “It was always a fine line between form and function,” says Sanders.  “I wanted form and function to be equal, rather than taking one way or another.”  By calling on shapes from nature, Sanders was able to express visually how human ideas had developed after they left Earth.  One example, he notes: “the design of the spacecraft has no straight lines – everything has beautiful, geometric curves,” he says. To realize that, Sanders was setting himself a challenge of one of the most difficult sets the veteran designer has ever built, but the result is a unique and beautiful ship.

The other way Sanders’ sets show the change in humanity is in their construction: Sanders wanted to show that humans embraced the idea of “green buildings” in their new home.  “We tried to invent everything with nature and the environment in mind.  ‘Green building’ isn’t just about buying sustainable lumber; it’s also using less of everything.  The floor of an apartment is the ceiling of the apartment beneath it.  The piping and everything else a building needs is part of the structure.  We imagined that the people of Nova Prime were able to find minerals that fossilize like coral – we built those, imagining that these would grow and solidify into the structure of the building.”

The film’s futuristic setting also required the costume designer, Amy Westcott, to create every costume in the film – “Every stitch, except for underwear,” she says. 

Just as it did for Sanders, the futuristic setting both opened up the possibilities for Westcott and proved a challenge.  “It’s not like a historical film, where you can just look up what was done at the time.  It’s up to your imagination.  That’s fun, but it’s also challenging.  Fortunately, we could do some research – what scientists and researchers are working on in fabrics.  We were also influenced by the environment of Nova Prime.”

The Ranger cadets (including Kitai, played by Jaden Smith) wear a uniform that not only matched well against the Utah backdrop, but was made of a fabric that could withstand the rough-and-tumble training regimen seen in the movie.

Westcott worked closely with Sanders, embracing the overall design imperative of creating an organic look.  For example, “There isn’t a lot of jewelry – in fact, there are only two pieces of jewelry in the entire film.  People don’t wear a lot of makeup.”

Jaden Smith’s main costume is the lifesuit, which he wears as he takes his journey on the harsh, unforgiving planet Earth.  “The idea is that the suit is intelligent,” says producer Caleeb Pinkett.  “It’s his protection.  It’s supposed to be everything that will allow him to survive being on a contaminated planet. It has a naviband on the arm, where you can scan through and get information about the terrain, your vitals, communicate with others.  You wear this suit and it tells you everything you need to know – all of your vitals.”

One way it does that is by changing color.  “It’s a detection device,” says Pinkett.  Normally, the suit is rust-colored.  If something hostile approaches you, it turns black and armors up.  If you’re sick, injured, or dying, the suit turns to a pale yellow.”

Once again, the designers turned to nature for their inspiration.  “In our research, we found a beetle, the Tortoise Beetle, that changes colors – when it dies, it turns pale yellow, and that’s the yellow color of the lifesuit when its wearer is dying.”

Though the suit’s transformations would be achieved in visual effects, the suits themselves were costumes, and naturally, Westcott’s team created suits in all three colors.  But that was just the beginning – different suits were required for different aspects of filming.  “The suit takes a beating – it goes in water, it gets scraped up against trees, it gets burnt, it has to take a harness.  We had to determine how many different suits to design for all of the different utilities.  Not only that – one of the challenges was that Jaden was 13 when we were filming – he’s still growing.  And because we had a six-month shoot, we had to make bigger suits to fit his growing body.”

For Jaden Smith, the suit had one more distinct advantage: the teenager could show off the results of his impressive training: “If you’re gonna put it on,” he says, “you have to be ultra ripped!”


ABOUT THE VISUAL EFFECTS

The film’s 750 visual effects shots were overseen by Visual Effects Supervisor Jonathan Rothbart, who describes his job on After Earth as “being like a kid in a visual candy shop” due to the wide variety of different kinds of effects on the project.  "We have such a broad range of effects in the film.  There is an opportunity to create creatures that have to interact in all sorts of environments and situations.  We have fully digital environments as we fly through an asteroid storm in space.  We have to create other worlds that we shot on location and lastly we have to create an evolved look to our current earth.  It’s just a cornucopia of different types of effects, which gives us a chance to be really creative and have lots of fun with it.”

Rothbart says that imagining the highly evolved creatures of Earth a thousand years hence was “an interesting challenge, in that we’re only a thousand years forward – which is not very significant, evolutionarily speaking.” he notes.  “We really tried to say, that because of the extreme changes that occurred to the Earth itself  forced a more rapid evolutionary shift.  Due to this climatic change, the creatures needed to adapt quicker, to enable them to inhabit the planet.  We tried to create an interesting change in evolution in the various creatures we were working with, but not so extreme where it seems out of place for the time that has passed.  It was a constant design challenge to find that balance.”

In some cases, these creatures became characters with their own character arc – for example, a large bird at first seems to hunt Kitai, then, later, clearly tries to protect him.  “We had to give the bird as much personality as we could, but obviously, it’s just a bird – this isn’t an animated film.  That was a fun challenge – to give the bird personality without turning it into a caricature,” says Rothbart.  “And then, of course, there is the whole technical side of making it real.  Birds are particularly difficult.  There is such subtlety when dealing with the details of feathers and how they look.”

The CG animators were also responsible for creating the baboon attack – one of the film’s central action sequences.  Rothbart says, “When we originally read that sequence in the script, we got very excited and started storyboarding what the sequence might look like.  It is its own little action vignette that gave us freedom to try some things.  They have a pretty straightforward role, but they also represent Kitai’s first interaction with the inhabitants of Earth, so it’s an important moment in the movie.  Jaden did a lot of great work to make his character both stoic and fearful in that moment – we had to live up to that in the performance our animators created out of the CG character.  Night wanted to make sure that they started out scary.  We found that making our first baboon very quiet and still was the best way to play it, that also gave us the opportunity to build into something much more frenetic and violent as his interaction evolves.  It was definitely a fun character challenge to solve.”

Generally speaking, there are two ways to create a sequence like that one: either the human characters react to nothing, pantomiming their reaction, or human stuntmen and actors stand in for the digital characters, to be painted out later.  On After Earth, the filmmakers opted for the latter.  “We had stuntmen in gray suits chasing Jaden at all times.  Turns out, when you have a bunch of big stuntmen bearing down on you at top speed, your reaction is a bit different than when you’re running on your own!  Having the stuntmen in there brought more intensity to the scene.”

Rothbart was also responsible for creating the alien planet of Nova Prime.  Taking his cues from the production designer, Tom Sanders, Rothbart says that the focus was in creating an environment in which human beings seem to have learned their lesson and exist in harmony with their environment.  Again, only 1000 years have passed, so the goal was “to make it familiar and real enough so that people would recognize it was a real place.   The city was very complicated, from a design standpoint, to make it feel believable while maintaining that futuristic feel that had been set during the production.  We wanted to make sure that you would look at this world and believe that people could live here.”

In creating the transformations of the lifesuit, Rothbart notes that the goal of keeping the suit looking as organic and natural as possible was an interesting counterpoint to the “very technical, almost mechanical” way that the suit transforms.

The visual effects team was also responsible for creating the Ranger’s weapon of choice: the cutlass, a staff with two blades that protrude in a number of different configurations on command.  “The cutlass is one of the ways you show your level of experience as a warrior,” says Rothbart.  “There’s a junior level – that’s where Kitai begins – with the blades taking simplistic shapes and doing simple things.  By the end of the movie, as Kitai is using his father’s more advanced cutlass and becoming a true warrior, it takes on its most elaborate look and design.”

The crash of the ship, Rothbart says, provided “a nice moment of synergy between the practical and visual effects in the film.  We had the ship set on a huge gimbal – the entire set was moving around with all of the actors and stuntmen in it, and practical effects were blowing things through the set.  Later, we were able to marry that with green-screen stuntmen and CG people coming out of the ship, which we did as visual effects.  I love that kind of marriage, because it’s one more trick you have to try to make the film feel real.”

Finally, Rothbart and his team were also responsible for creating the Ursa.  As the creature’s presence looms over the entire film, it was important for the visual effects team to keep with the overall design of the film: to design a creature that was unique in both look and feel, but also to make it an organic, living creature, with skin and bone structure that resembled a realistic animal. 

“When you start doing that kind of work, you really try to take the time to look at various animals that exist here on Earth, and decide which pieces you want to borrow to create a new species,” says Rothbart.  “You want it to have a texture and a sensibility that is something you’d see as a hunter.  At the same time, you want it to be unique – it’s an alien species, so it shouldn’t be exactly like an animal here on Earth.  That was the push-and-pull – how to make it familiar enough that it seemed real, but original enough that it seemed alien.”

Part of the effect came through in the way Shyamalan structured the film.  “Aside from a flashback, we never see the Ursa until very late in the film,” says Rothbart.  “It’s always out there and is a constant threat to Kitai, but it’s not 100 percent known.  I like the way the tension is built by not allowing us to see the creature until the last act  of the film.  It lets the audience experience the journey with Kitai – it’s the fear of the unknown.”


SHOOTING WITH THE SONY 4K CAMERA

After Earth is the first feature to be shot with the Sony F65 4K digital camera, a state-of-the-art motion picture camera.  The F65 camera’s unprecedented 8K image sensor, with approximately 20 total megapixels, offers higher image fidelity than any other digital cinema production camera. With 16-bit Linear RAW File output capability, the F65 creates the gateway to an end-to-end 4K file-based mastering workflow.

“Before this movie, I was one of the staunchest advocates for film cameras,” says Shyamalan, “but this particular camera, when we tested it, I thought it had a kind of integrity about it – and by integrity, I mean a vocabulary.  It was able to turn its technical prowess into an artistic point-of-view, without giving the image any of the ‘coolness’ or ‘detachment’ that I was expecting from digital – it has a great ability to capture colors and convey rich colors in a way that’s pleasing to the eye.  It also had a lot of practical positives, in that I could shoot in very low light – which was critical on this movie, because we were in the canopies underneath redwood trees and in the rainforest, and there simply isn’t enough light early in the morning or late in the afternoon in those locations if you’re not using this camera.  To have the richness of the vocabulary and the extension of the practical limitations felt too good to be true.”

“The location in the jungle of Costa Rica was so dark, that if we’d been shooting on film, we would have been struggling,” says After Earth’s director of photography, Peter Suschitzky. “The best digital cameras today are, I feel, superior to film cameras in the amount of detail recorded and in the contrast range which they give.   The Sony camera is a step forward.  In any case, however beautiful the image which film can give, one of the realities of today is that film is rarely projected on film.  Film is digitized and then digitally projected, and there is a loss of image quality in doing this.  I prefer to start with a digital image.”


ABOUT THE CAST

JADEN SMITH (Kitai Raige) has been creating quite the buzz in Hollywood since he started acting.  He was presented with the 2010 ShoWest Breakthrough Male Star of the Year Award for his performance in the retelling of the 1984 cult classic The Karate Kid, in which he played the title role opposite Jackie Chan and Taraji P. Henson.  The film took in over $350 million worldwide.

Prior to that, in 2008, starring opposite Keanu Reeves and Jennifer Connelly in the highly anticipated remake of The Day the Earth Stood Still, the young Smith won the 2009 Saturn Award for Best Performance by a Young Actor for his role in the science fiction film.  He first wowed audiences with his heartfelt interpretation of a young Chris Gardner, Jr. in Columbia Pictures’ The Pursuit of Happyness.  This dynamic performance garnered Smith an MTV Movie Award for Breakthrough Performance, a Phoenix Film Critics Society Award for Best Performance by a Youth in a Lead or Supporting Role – Male, a Black Reel Award, and nominations by the Broadcast Film Critics Association, the NAACP Image Awards and the Teen Choice Awards.

Between films, Smith has appeared on the Disney smash hit TV series “The Suite Life of Zach and Cody.”  He debuted on television in the Smith family produced series “All of Us” at the age of five.

Smith is not only a talented young actor; he is also a philanthropist serving as a youth ambassador, alongside his sister Willow Smith, for the organization Project Zambi in conjunction with the Hasbro, Inc and the Hasbro Children’s Fund.  Project Zambi helps children orphaned by AIDS in Africa.


Two-time Academy Award® nominee WILL SMITH (Cypher Raige / Story by / Producer) has enjoyed unprecedented success in a career encompassing films, television, and multi-platinum records.  For his memorable portrayal of Muhammad Ali in Michael Mann’s Ali, he received his first Academy Award® nomination.  That was followed by his second nomination, for his performance in the true-life drama The Pursuit of Happyness.

Smith is currently producing Annie with James Lassiter and Jada Pinkett Smith for Overbrook Entertainment. Directed by Will Gluck, the film will serve as Overbrook’s first joint film with Jay Z’s Marcy Media.

Smith’s extraordinary list of blockbusters includes the most recent Men In Black 3, I Am Legend, and Hancock.  He also thrilled audiences in such huge hits as I, Robot, Independence Day, Men in Black, and Men in Black II.

Smith does not limit his work to acting and, along with partner James Lassiter of Overbrook Entertainment, produced Hitch, The Pursuit of Happyness, The Secret Life of Bees, Seven Pounds, Lakeview Terrace and The Human Contract, which marked the feature directorial debut of Jada Pinkett Smith. Smith is also credited as Executive Producer on Columbia Pictures’ blockbuster hit The Karate Kid.

Smith won 4 esteemed titles at the 11th World Music Awards in Monte Carlo and an NAACP Image Award for Best Actor for his performance in Seven Pounds in 2009. Smith has also earned several Kids’ Choice Awards for movies such as Independence Day, Wild Wild West, Shark Tale, Hitch, and Hancock. Smith received the first ever Grammy Award for Best Rap Performance in 1989 for “Parents Just Don’t Understand” and has also won three additional Grammys for “Summertime,”  “Men In Black,” and “Getting Jiggy Wit It.”

Smith has made it a mission to help others through his humanitarian efforts. Among the issues most important to Smith are children’s education and outreach; in many and varied ways, Smith has long supported schools across the country.  Smith has focused his efforts to make a difference through the Will and Jada Smith Family Foundation, which Smith and his wife founded in 1997.  In 2009, the Smiths founded the New Village Leadership Academy in Calabasas, a nonprofit school promoting diversity and a progressive curriculum.

Also through the Family Foundation, Smith is part of the Kanimambo Foundation, a non-profit organization that implements innovative programs in Mozambique to improve the state of education, orphan care, and HIV/AIDS education and medical assistance.
Among his many accomplishments, Smith was honored by the Museum of the Moving Image in 2006, and received the Simon Wiesenthal Humanitarian Award in 2009. He was given the prestigious Simon Wiesenthal award based on his “commitment to education, cultural diversity, and social responsibility.”

Smith serves as an ambassador for Nelson Mandela’s 46664 Foundation, the African response to the global HIV/AIDS epidemic.  In 2009, Smith became a National Board Member for Malaria No More, a foundation with a simple goal: to end malarial deaths everywhere.  Smith has also long been active in the Make a Wish campaign, granting wishes and supporting the foundation’s efforts to better the lives of children with life-threatening conditions for over a decade and a half.


SOPHIE OKONEDO (Faia Raige) is a multi-faceted actress who continues to expand her repertoire of characters by working in feature films, television and theater in both the United States and Great Britain. 

Born in London and a graduate of the Royal Academy of Dramatic Art, the talented actress earned her first Oscar® nomination as Best Supporting Actress for her role in Hotel Rwanda. She has since starred in such films as Dirty Pretty Things, Aeon Flux, opposite Charlize Theron, Stormbreaker, Martian Child, Scenes Of A Sexual Nature, and the highly acclaimed The Secret Life of Bees with Dakota Fanning which won the Hollywood Film Award for Best Ensemble Acting in 2008.  More recently, she was in the British independent feature Skin, where she was nominated by BAFTA for her performance, and played the title role in the BBC’s Mrs. Mandela, where she earned another BAFTA nomination as Best Actress.  Some of her other features include This Year’s Love, The Jackal, Go Now, and Young Soul Rebels.

On the small screen, Okonedo has starred in many television productions, including “Tsunami:  The Aftermath,” where she won the NAACP Image Award as Outstanding Actress and was honored with a Golden Globe nomination, “Criminal Justice” where she earned a BAFTA nomination as Best Supporting Actress, and “Never Never,” among others.

On stage, Okonedo has worked closely with the Royal Court Theater, where she has worked with some of the most well-known contemporary writers, including Caryl Churchill, Joe Penhall, and Martin Crimp.  She has also worked with the Royal Shakespeare Company, including productions of “A Jovial Crew,” “The Odyssey,” “Tamburlaine The Great,” and “The Changeling,” and The National Theatre, where she starred as Cressida in Trevor Nunn’s production of “Troilus and Cressida.” 


ZOË ISABELLA KRAVITZ (Senshi Raige) developed a love for acting at a young age. Wasting little time, she started working on two films during her senior year in high school: No Reservations, where she worked alongside Catherine Zeta-Jones and Aaron Eckhart, and The Brave One, directed by Neil Jordan and starring Jodie Foster.  More recently, she co-starred as Angel Salvadore in last summer’s blockbuster hit, X-Men: First Class alongside January Jones, James McAvoy, Michael Fassbender and Kevin Bacon.

Kravitz’s first lead roles were in It’s Kind of a Funny Story, based on the novel by Ned Vizzini, co-starring Zack Galifianakis, Lauren Graham and Emma Roberts, and Yelling to The Sky, which debuted at the Berlin Film Festival and the SXSW Film Festival in 2011. She also starred in Beware of the Gonzo, opposite Amy Sedaris, Campbell Scott and Ezra Miller, and the Joel Schumacher film Twelve, co-starring Kiefer Sutherland, 50 Cent, Chase Crawford and Emma Roberts. Next up, Kravitz is co-starring alongside Charlize Theron in Mad Max: Fury Road.

In addition to her film endeavors, Kravitz is currently the lead singer and co-writer for her band, Elevator Fight.  Some of her other music credits include starring in Jay-Z’s video for his single “I Know” off his “American Gangster” album.  She was also featured with Jessica Alba, Ryan Phillippe, Tyrese Gibson, George Lopez, and John Leguizamo, among others, in Will.I.Am’s “We Are the Ones” music video, which launched during Obama’s campaign in 2008. Kravitz is also the face of Vera Wang’s Princess perfume.


ABOUT THE FILMMAKERS

M. NIGHT SHYAMALAN (Director / Co-Screenwriter / Producer) has captured the attention of audiences around the world for almost two decades.  With his cutting edge direction, sharp screenplays, depth of character development and ability to extract the best performances from his cast, Shyamalan is widely regarded as one of the most influential filmmakers of our time.

Shyamalan began making films at a young age in his hometown near Philadelphia, and by sixteen, he had completed forty-five short films.  Upon finishing high school he informed his parents, both doctors, that although he had graduated cum laude and received academic scholarships to several prestigious medical programs, he had instead decided to attend New York University’s Tisch School of the Arts to study filmmaking.

During his final year at NYU, Shyamalan wrote Praying with Anger, a semiautobiographical screenplay about a student from the U.S. who goes to India and finds himself a stranger in his homeland. Shyamalan shot the story on location in India in 1992, serving as the film's writer, director, producer and star.  The film was screened at the Toronto International Film Festival alongside Reservoir Dogs and Strictly Ballroom.

In the years that followed, Shyamalan co-wrote the screenplay for Stuart Little for Columbia Pictures and completed his first main stream feature, Wide Awake, a film that explored a boy’s search to discover his faith.

In 1999, The Sixth Sense, starring Bruce Willis, catapulted Shyamalan into stardom and he became one of the most sought after young filmmakers in Hollywood. One of the highest grossing films of all time, The Sixth Sense received a total of six Academy Award® nominations including Best Picture, Best Director and Best Original Screenplay.

Shyamalan collaborated with Willis again in 2000, on the film Unbreakable, also starring Samuel L. Jackson.  A film ahead of its time, Unbreakable has become an underground hit in the years since its release. Shyamalan once again explored the idea of a man questioning his faith in the 2002 box office success Signs, starring Mel Gibson and Joaquin Phoenix. 

In 2004, Shyamalan released The Village, starring Bryce Dallas Howard and Joaquin Phoenix.  The film explores an isolated community and the treaty they hold with the mysterious creatures living in the surrounding forest.  In his next film, Lady in the Water, Shyamalan explored the supernatural world of a dark bedtime story.  In 2008, Shyamalan wrote, directed and produced The Happening, a film that follows a man and his family as they try to escape from an inexplicable natural disaster. 

His most recent box office success was The Last Airbender, an adaptation of the Nickelodeon series and Shyamalan’s first foray into family entertainment.  The film found huge success both domestically and internationally and continues to be a popular film around the world.  Shyamalan also produces a series of supernatural thrillers under the banner “The Night Chronicles.”  The series began with the film Devil, which opened in September 2010, and will continue with the thriller Reincarnate.

Shyamalan’s production company, Blinding Edge Pictures, is located near Philadelphia, where the majority of his films take place.

In 2001, Shyamalan and his wife, Dr. Bhavna Shyamalan, co-founded the M. Night Shyamalan Foundation, a family foundation dedicated to helping empower individuals around the world to live a life of dignity.  Shyamalan envisions a world where every human being has an ability to thrive and is given the opportunity to reach their potential.  He has personally funded over $1.7 million in grants to help provide life’s basic amenities such as food, water, education, livelihood, and shelter to those without access. Recently, concerned with the state of public education in Pennsylvania and throughout the country, Shyamalan has begun to focus the efforts and resources of his foundation on educational reform in Philadelphia.  This has lead to the publication of Schooled, a book that focuses on the five keys to closing the education gap.  The book, published by Simon and Schuster, releases this September.


GARY WHITTA (Co-Screenwriter) worked as a video game journalist prior to his career in film, including spells as Editor-in-Chief of PC Gamer and Next Generation magazines.  He is best known as the writer of the post-apocalyptic thriller The Book of Eli, starring Denzel Washington. Released in 2010, the movie made more than $150 million at the box office and received a Saturn Award nomination for Best Science Fiction Film. The script itself appeared on the prestigious Hollywood Black List of the industry's most-liked screenplays.  Since then, he has worked on a number of high-profile feature film projects, including the live-action adaptations of Akira and Warcraft.

Whitta has an original television series in development at ABC Studios, and most recently served as a writer and story consultant on the videogame adaptation of “The Walking Dead.”  He is currently working on his first novel as well as an original comic-book series co-created with Darick Robertson (“Transmetropolitan,” “The Boys”) to be published in 2013 by Image Comics. 


CALEEB PINKETT (Producer) is an actor, writer and producer.  He began in the entertainment business as an actor, appearing in the hit television series “Charmed,” and went on to star in the indie drama In Your Eyes. In 2006, Pinkett landed a recurring role as Kenny on the CW hit series “All Of Us” for two seasons.  

In feature films, he played supporting roles in Lakeview Terrace, starring Samuel L. Jackson, and The Human Contract, his sister Jada Pinkett Smith’s directorial debut. More recently, he appeared on the small screen in the recurring role of Detective Antoine Ajayi during the last season of the critically acclaimed medical drama “Hawthorne.”

As a writer, Pinkett penned the short The 7th Commandment and created and co-wrote The Redemption of Cain, which Will Smith will topline and produce. Pinkett also co-produced several episodes of “Hawthorne.

After Earth is an idea that he and Will Smith developed as a starring vehicle for his nephew, Jaden Smith.  Pinkett shepherded After Earth from concept to paper and finally to the big screen.  This is his first feature film producing credit.


A talented actress, producer, director, author, singer-songwriter, and businesswoman, JADA PINKETT SMITH (Producer) has approached her career with the utmost poise and versatility, capturing the hearts of fans and colleagues in the industry with every new project. Born and raised in Maryland, Jada studied dance and acting at Baltimore School of the Arts and North Carolina School of the Arts.  Her resourcefulness and determination led her to a variety of professional opportunities, most notably NBC’s long-running series “A Different World,” which launched a successful acting career in television. In 1993, she landed her first feature film role, playing that of a single mother in Menace II Society, opposite Samuel L. Jackson. Following this was a role in Jason’s Lyric, opposite Allen Payne, and The Nutty Professor, with comedian Eddie Murphy, making her a household name in film.

In 1997, she married rapper and actor Will Smith, with whom she has two children: Jaden and Willow. She earned a global praise for writing the children’s book “Girls Hold Up The World,” which landed on the New York Times best seller list. She and Will founded The Smith Family Foundation, dedicating their organization to urban inner-city youth and family support as a way to give back to the community. Jada’s acting careers continue with her participation in The Matrix: Reloaded and The Matrix Revolutions in 2003, sequels to 1999’s critically acclaimed film The Matrix. In 2004, she won the Interactive Achievement Award for Outstanding Achievement in a Female Character Performance in the video game “Enter: The Matrix.” In 2008, as a star studded collaboration, Jada joined forces with Queen Latifah, Dakota Fanning and Alicia Keys to produce the film adaptation of The Secret Life of Bees, a New York Times-bestselling novel. She both produced and starred in TNT’s “HawthoRNe,” a medical drama series in which she played the role of full-time mother and chief nursing officer Christina Hawthorne. This successful, three-season long stint landed her a NAACP Image Award for Best Actress in a dramatic series.

Beyond the medium of TV and Film, Jada and husband Will Smith collaborated with record industry mogul Jay-Z to produce the Broadway musical hit “Fela,” which earned seven Accolades and three Tony Awards and was recognized by USA Today as the “decade’s most exhilarating musical.” Focusing on her musical talent, Jada became the lead singer of formally known the rock band Wicked Wisdom, now known as Wicked Evolution, as they opened for Britney Spears during her Onyx Hotel Tour. Her most recent musical project, a sensual ballad entitled “Burn,” was released in iTunes on Valentine’s Day in dedication to her husband, Will.

In 2010, Jada confidently took on the role as Executive Producer for the feature film The Karate Kid, starring her son Jaden Smith. Following this, she made her directorial and screen-writing debut in the dramatic film The Human Contract.  In 2012, Jada released the first installment of her new web series, “Red Table Talks,” an intimate look at family, love and relationships. Then, in June 2012, she featured in DreamWorks Animation’s Madagascar 3: Return to Europe, as the voice for Gloria the Hippo, which follows her earlier roles in the first two Madagascar films alongside the voices of Ben Stiller, David Schwimmer and Chris Rock. Madagascar 2: Escape to Africa was awarded Favorite Animated Movie at the 2009 Nickelodeon’s Kid’s Choice Awards. 

Also in 2012, Pinkett Smith executive produced Codeblack Films/Lionsgate’s documentary Free Angela and All Political Prisoners, hailed in the Toronto International Film Festival as "a fascinating chronicle of justice and strength.”  Jada, joining forces with Overbrook Entertainment and Roc Nation for the BET Networks presentation about social activism icon Angela Davis, which debuted on April 5, 2013. Currently, Jada has teamed up with Queen Latifah to executive produce the CBS daytime syndicated talk show that will premiere this fall.

An activist, Jada Pinkett Smith contributes her time to humanitarian efforts taking a stand to raise awareness on the modern-day slavery. Jada advocates for tougher human trafficking legislation urging Congress to step up the fight against human trafficking in the U.S. and abroad. Inspired by her own daughter, Willow, Jada founded “Don’t Sell Bodies,” a campaign to stop human trafficking worldwide, supporting the importance of Voting YES on Proposition 35.


WILL SMITH (Producer / Story by).  See biography in About the Cast.


JAMES LASSITER (Producer) joined forces with entertainment powerhouse Will Smith in 1998, to create the production and management company, Overbrook Entertainment, named after the Philadelphia high school they both attended. Lassiter, who began his career in the music industry, guides Overbrook’s films and television projects from development through production and has successfully managed to incorporate a global scope into every project.

Lassiter is currently producing Annie, directed by Will Gluck, which will serve as Overbrook’s first joint film with Jay Z’s Marcy Media. On the small screen, Lassiter and Overbrook are teaming up with Sony Pictures Television on Queen Latifah’s daytime talk show, slated to air in 2013.

Some of Lassiter’s recent successes include the 2010 hit The Karate Kid, starring Jaden Smith and Jackie Chan, which made over $340 million worldwide; the 2008 blockbuster Hancock, starring Will Smith and Charlize Theron, which grossed $624 million worldwide; the 2007 box-office smash I Am Legend, which took in over $580 million worldwide; and the 2006 hit The Pursuit Of Happyness, which resonated with audiences around the world, earning Smith an Oscar® nomination for his performance and grossing over $300 million at the box office.  In 2005, Lassiter produced the romantic comedy Hitch, also a global hit, earning over $360 million, as well as the award winning film Saving Face, starring Joan Chen.  In 2001, he was a producer on the critically acclaimed Ali, for which Smith earned his first Academy Award® nomination,

Other projects include This Means War, starring Reese Witherspoon, Chris Pine and Tom Hardy; Screen Gems’ Lakeview Terrace, starring Samuel L. Jackson and Kerry Washington; Fox Searchlight’s The Secret Life Of Bees, starring Dakota Fanning, Jennifer Hudson and Queen Latifah, and Sony’s Seven Pounds, which reunited Will Smith with director Gabriele Muccino, as well as the entire producing team from The Pursuit Of Happyness. In addition, Lassiter served as a producer on Atl, starring platinum recording artist T.I., and on the sci-fi thriller I, Robot. He was also an executive producer on the television series “All of Us,” which aired on the CW network from 2003-2007.

Other notable achievements include his work as executive producer on the soundtracks for Wild, Wild West and Men In Black, both of which won the American Music Award for favorite soundtracks, as well as the 2001 Outer Critics Circle Award for “Jitney”, an off-Broadway play written by August Wilson.


E. BENNETT WALSH (Executive Producer) has executive produced numerous feature films, including Quentin Tarantino’s epic Kill Bill:  Volume 1 and Kill Bill:  Volume 2, which earned Uma Thurman a Golden Globe nomination as Best Actress; Kevin MacDonald’s crime thriller State of Play, starring Russell Crowe; and Martin Campbell’s Edge of Darkness with Mel Gibson. He also produced Marc Forster’s critically acclaimed drama The Kite Runner, which earned Golden Globe and BAFTA nominations for Best Foreign Language film, and the hit thriller Disturbia, starring Shia LaBeouf. 

Some of Walsh’s other executive producing credits include Ghost Rider and the sequel, Ghost Rider Spirit of Vengeance, the action adventure film Stealth and Michael Apted’s thriller Enough. As co-producer, Walsh worked on many productions out of New York, including Glitter, starring Mariah Carey, and Boiler Room.

A graduate of Boston’s Emerson College with a B.A. in Film Studies, Walsh became involved in independent filmmaking, working initially as an art director and cinematographer, then segueing into producing.  Among his earliest credits was A Brother’s Kiss, which he was credited as producer/unit production manager alongside veteran producer Norman Jewison.


PETER SUSCHITZKY, ASC (Director of Photography) took up photography at a very young age, inspired by his father, cinematographer Wolfgang Suschitzky.  He studied cinematography at IDHEC in Paris, and served as an assistant cameraman before landing a job at twenty-one years old as a director of photography for a series of documentaries.  From the next year onwards, he was working on films as a cinematographer, with his first feature being It Happened Here.

Since that time, Suschitzky has a large body of work to his credit, including The Rocky Horror Picture Show, The Empire Strikes Back, Falling In Love, and Mars Attacks.  In addition, he has a longstanding collaboration with director David Cronenberg, having filmed Dead Ringers, Naked Lunch, Crash, A History of Violence, Eastern Promises, A Dangerous Method, and, most recently, Cosmopolis.

Currently, Suschitzky is putting together a book of his still photography.


TOM SANDERS (Production Designer) has earned two Academy Award® nominations, for his art direction on Francis Ford Coppola’s Bram Stoker’s Dracula and on Steven Spielberg’s Saving Private Ryan. More recently, Sanders designed the sets for Randall Wallace’s critically acclaimed Secretariat.

Some of his other key production design credits include Martin Campbell’s Edge of Darkness, We Were Soldiers, Braveheart, Maverick, Apocalypto, and John Woo’s Mission: Impossible 2.


STEVEN ROSENBLUM, A. C. E. (Editor) began his career at the American Film Institute as a cinematographer. He realized that his abilities lay more in the realities of story and storytelling than in the abstractions of shadow and light. He shifted his attention to film editing with the opportunity to work on Edward Zwick’s AFI thesis film. This working relationship became the start of a long friendship and collaboration beginning with the television series “thirtysomething.” Rosenblum received an Emmy Award and the American Cinema Editors’ Eddie Award for Best Editing on the pilot of that series.

His first feature film with Edward Zwick was the Civil War drama Glory, which brought Rosenblum his first Academy Award® nomination for Film Editing and earned him his second Eddie. While working with Mel Gibson, he earned his second Oscar® nomination (and third Eddie) for the Academy Award®-winning Best Picture Braveheart, and in 2006, received a third Oscar® nomination for his work on Zwick’s Blood Diamond.

Along the way Rosenblum has had notable film collaborations with other directors, including Shekhar Kapur’s The Four Feathers, Michael Bay's Pearl Harbor, and Bryan Singer's X-Men. His most recent efforts include his first 3-D project, Eric Brevig’s Journey to the Center of the Earth, the George Tillman-directed musical biopic Notorious about the rapper Notorious B.I.G., and Adrien Grunberg’s directorial debut, Get The Gringo.
           
Among other films Rosenblum has edited are Legends of the Fall, Courage Under Fire, Dangerous Beauty, The Siege, The Last Samurai, Failure to Launch, Defiance, and Love and Other Drugs.


JONATHAN ROTHBART (Visual Effects Supervisor) is an award winning VFX Supervisor who has created effects for many of the biggest blockbuster films of recent years. He was the lead supervisor on Priest and supervised the design of all of the interface graphics for Jim Cameron’s groundbreaking film Avatar.

Rothbart was co-founder of The Orphanage, Inc., where he supervised the creation of hundreds of visual effects for such features as Hellboy, The Day After Tomorrow, Harry Potter and the Goblet of Fire, Superman Returns, Live Free or Die Hard, and Iron Man. In Iron Man, he led a team of artists to create the look for the HUD environment in Tony Stark’s helmet. Additionally, he designed and supervised the iconic tank explosion sequence in the film.

Rothbart has been nominated and won numerous awards for his VFX work in feature films, television and commercials, including winning the Hong Kong Academy Award for Best Visual Effects for the period action film Hero.

Rothbart began his film career working in the Art Department at George Lucas’ Industrial Light and Magic, where he helped build the pre-visualization department and create concept designs for many films, including 101 Dalmatians, Twister and The Lost World: Jurassic Park. Rothbart had a childhood dream come true when he was asked to animate the Millennium Falcon flying through Cloud City for Star Wars V: The Empire Strikes Back (special edition).

In 1996, Rothbart helped to start ILM’s industry-changing Rebel Mac Group, where he created shots for such films as Star Trek: First Contact, Men In Black, Star Wars: Episode I – The Phantom Menace and Sleepy Hollow.

Rothbart has been a technical advisor and developer of several visual-effects and digital filmmaking software packages, including Final Cut Pro (Apple), Commotion (Pinnacle Systems), and After Effects (Adobe). He is a contributor to several industry magazines.

Rothbart graduated from the University of Arizona in 1993, with a Masters degree in English Literature.


AMY WESTCOTT (Costume Designer) previously designed the costumes for Black Swan, The Wrestler, The Squid and the Whale, and HBO’s hit series “Entourage.” Honored by the Costume Designers Guild with nominations for her work on The Wrestler and on three seasons of “Entourage,” she went on to win the prestigious award given by her peers for her designs on Black Swan.

Some of Westcott’s other credits include Roger Dodger and P.S., both directed by Dylan Kidd, The Secret Lives Of Dentists for director Alan Rudolph, Off The Map for director Campbell Scott, and Smart People for director Noam Murro.

A resident of both coasts, Westcott, a Philadelphia area native, is a graduate of Syracuse University, where she earned a Bachelor's Degree in Fashion Design. Her first foray into film was as a wardrobe assistant on James Mangold's Copland; she went on to receive her first design credit on the graphic novel-inspired horror film Campfire Stories.


JAMES NEWTON HOWARD is one of the most versatile and respected composers currently working in films.

To date, Howard has received eight Oscar® nominations, including six for Best Original Score for his work on Defiance, Michael Clayton, The Village, The Fugitive, The Prince of Tides, and My Best Friend’s Wedding.  He was also nominated for Best Original Song for the films Junior and One Fine Day.

Howard, along with Hans Zimmer, won the 2009 Grammy Award for the score for The Dark Knight.  He has also received Grammy Award nominations for music from Blood Diamond, Dinosaur, Signs and the song from One Fine Day.  In addition, he won an Emmy Award for the theme to the Andre Braugher series Gideon’s Crossing, and received two additional Emmy nominations for the themes to the long-running Warner Bros. series ER and the Ving Rhames series Men.  Howard has also been nominated four times for Golden Globe Awards for his massive orchestral score for Peter Jackson’s blockbuster remake of King Kong; for the songs from Junior and One Fine Day; and for his provocative symphonic score for Defiance.

He received the 2008 World Soundtrack Award for Film Composer of the Year for his work on the films Charlie Wilson’s War, Michael Clayton and I Am Legend.  He has received the Soundtrack of the Year Award from the Classical BRIT Awards for The Dark Knight (2009) and Blood Diamond (2008). In 2009 he received the Special 5th Anniversary GoldSpirit Award for Best Composer of the Last 5 years (2004-2008) from the Úbeda Film Music Conference in Spain. In February 2009, Howard had his first concert piece, entitled “I Would Plant a Tree,” performed by the Pacific Symphony as part of their American Composers Festival. 

Howard, who has been honored with ASCAP’s prestigious Henry Mancini Award for Lifetime Achievement, now has more than 100 films to his credit.  Among them are all of M. Night Shyamalan’s films (The Sixth Sense, Unbreakable, Signs, The Village, Lady in the Water, The Happening and The Last Airbender), six films for director Lawrence Kasdan (Darling Companion, Grand Canyon, Wyatt Earp, French Kiss, Mumford and Dreamcatcher), seven Julia Roberts films (Pretty Woman, Runaway Bride, My Best Friend’s Wedding, America’s Sweethearts, Duplicity, Charlie Wilson’s War, and Larry Crowne) and three animated films for Walt Disney Studios (Dinosaur, Treasure Planet and Atlantis: The Lost Empire).

His other wide-ranging credits include The Hunger Games, Snow White and the Huntsman, The Bourne Legacy, Salt, Water For Elephants, Gnomeo & Juliet, Green Lantern, The Green Hornet, Love and Other Drugs, The Great Debaters (with Peter Golub), Batman Begins, Collateral, Snow Falling on Cedars, Outbreak, Hidalgo, Peter Pan, Freedomland, Falling Down, Primal Fear, Glengarry Glen Ross, Waterworld, The Devil’s Advocate and Dave, among others.

Howard’s success reflects the experiences of a rich musical past.  Inspired by his grandmother, a classical violinist who played in the Pittsburgh Symphony in the ’30s and ’40s, he began his studies on the piano at age four.  After studying at the Music Academy of the West, in Santa Barbara, and at the USC Thornton School of Music, as a piano major, he completed his formal education with orchestration study under legendary arranger Marty Paich.

Though his training was classical, he maintained an interest in rock and pop music, and it was his early work in the pop arena that allowed him to hone his talents as a musician, arranger, songwriter and producer.  He racked up a string of collaborations in the studio with some of pop’s biggest names, including Barbra Streisand; Earth, Wind and Fire; Bob Seger; Rod Stewart; Toto; Glenn Frey; Diana Ross; Carly Simon; Olivia Newton-John; Randy Newman; Rickie Lee Jones; Cher; and Chaka Khan.  In 1975, he joined pop superstar Elton John’s band on the road and in the studio.

Howard left the band in 1976 to do more record production.  He would rejoin the band in 1980 for another tour and again in 1986 to conduct the Melbourne Symphony Orchestra for John’s “Live in Australia” tour, which later became a platinum-selling album.

When he was offered his first film in 1985, he never looked back.  As a change of pace, Howard reunited with Elton John for a multi-city tour in the summer of 2004, which included sold-out concerts at the Royal Albert Hall in London and Radio City Music Hall in New York. 

His upcoming films include Francis Lawrence’s The Hunger Games: Catching Fire and Robert Stromberg’s Maleficent.


 “Academy Award®” and “Oscar®” are the registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences.

Production Information

A crash landing leaves teenager Kitai Raige (Jaden Smith) and his legendary father Cypher (Will Smith) stranded on Earth, 1,000 years after cataclysmic events forced humanity’s escape. With Cypher critically injured, Kitai must embark on a perilous journey to signal for help, facing uncharted terrain, evolved animal species that now rule the planet, and an unstoppable alien creature that escaped during the crash. Father and son must learn to work together and trust one another if they want any chance of returning home.

Columbia Pictures presents an Overbrook Entertainment / Blinding Edge Pictures production, a film by M. Night Shyamalan, After Earth.  Starring Jaden Smith and Will Smith.  Directed by M. Night Shyamalan.  Produced by Caleeb Pinkett, Jada Pinkett Smith & Will Smith, James Lassiter, and M. Night Shyamalan.  Story by Will Smith. Screenplay by Gary Whitta and M. Night Shyamalan.  Executive Producer is E. Bennett Walsh.  Director of Photography is Peter Suschitzky, ASC.  Production Designer is Tom Sanders.  Editor is Steven Rosenblum, A. C. E.  Visual Effects Supervisor is Jonathan Rothbart.  Costume Designer is Amy Westcott.  Music by James Newton Howard.  Co-Producers are Ashwin Rajan and John Rusk. 



SAB TV announces ‘Lapataganj Ek Baar Phir’!

 SAB TV announces Lapataganj Ek Baar Phir!




Mumbai, Tuesday, June 4th, 2013 Lapataganj, SAB TV’s most popular show, traced the journey of common man who struggles for basic amenities yet lives a fulfilled life. The show, based against the backdrop of rural India, which etched fond memories in the hearts of the viewers, is back on public demand! Having always endeavored to provide refreshing and engaging content to its viewers, SAB TV announces ‘Lapataganj Ek Baar Phir’!  Directed by Ashwini Dhir and Produced by Garima Productions, the show will go on air on June 10th 2013, 10.00pm only on SAB TV.
Continuing with the premise of ‘Aam Insaano Ki Zindagi Se Judi Khass Samasyaaen’, Lapataganj Ek Baar Phir brings back the everyday struggles of the common man. As the storyline progresses, the residents of Lapataganj find respite to their struggles, albeit partially. So they now have access to water and electricity, but that’s just for a few hours yet people continue to live a contented life.
Lapataganj Ek Baar Phir will bring to its viewers the best of family entertainment by capturing the essence of rural India through the. The beloved couple Indumati (Sucheta Khanna) and Mukundi (Rohitashv Gaur) will continue to play protagonists alongside popular characters such as Kachua Chacha (Vineet Kumar), Chukundi (Sanjay Chaudhury), Eiji & Biji Pandey (Abbas Khan), Surili (Aditi Telang), Mishri Mausi (Shubhangi Gokhale), Chotu Mama (Anoop Upadhyay), Elizabeth Yadav (Krishna Bhatt) and Lallanji (Rakesh Srivastav)!
Speaking about Lapataganj Ek Baar Phir, Mr. Anooj Kapoor, EVP and Business Head, SAB TV, “Lapataganj received exceptional response from the viewers and has etched fond memories in the hearts of our viewers. We received numerous requests from our viewers to bring back the show and the characters that had won them over with their performances. On public demand, we are bringing back the show and I am confident that the new season will surpass our expectations and entertain audiences once again.” 
Rohitashv Gaur who plays Mukundi shares more about the show, Lapataganj EK Baar Phir is a show which is known for the unique and realistic content it offers. I always knew this show would be back on SAB TV as it’s very popular and relates to every household in some way”
Sucheta Khanna who plays Indumati states, “I’m very happy about SAB TV’s decision to bring back the show and am equally excited to play Indumati once again for my fans. This role has been the most successful role of my career and this time I want to go one step ahead with this character. I am delighted to be a part of the Lapataganj team Ek Baar Phir
Lapataganj Ek Baar Phir boasts of relatable characters, newer elements and an extremely engaging storyline that is sure to revive memories from the previous season. This well received and much appreciated show caters to viewers across all age groups, reflecting SAB TV’s brand promise ‘Asli Mazaa SAB Ke Saath Aata Hai’.

To watch compelling tales of the common man, tune in to Lapataganj Ek Baar Phir, every Monday - Friday at 10pm only on SAB TV.




Concept note:
Lapataganj Ek Baar Phir
Lapataganj – Ek Baar Phir depicts the spirit of people who celebrate life against all odds. The show with its powerful storyline progresses with a 5 year leap portraying the state of the society in a satirical manner. The viewers who have cherished memories of their favorite characters will be entertained once again!
As the show progresses, the characters will portray unity, stronger relationships and the value of togetherness! Mukundilal Gupta (Rohitashv Gaur), the most respected man of Lapataganj becomes ‘Bade babu’ and continues to love his wife Indumati Gupta dearly. Indumati & Mukundi’s son Chukundi will grow up just to be the exact opposite of his idealistic father.
Eeji Pandey, Biji Pandey’s jobless twin brother is now the new Police Inspector of Lapataganj and will be efficiently assisted by Guddu. Biji Pandey on the other hand, who now holds a LLB degree, continues his struggle to find a job. His love saga with Surili will continue, as he will continue barking outside her house to get a glimpse of his lady love.
Chotu Mama, Mishri Mausi’s lazy and ignorant brother will be seen devouring sweets and samosas at Suttilal’s Halwai shop all day long. Launda Laala will be the new resident and a proud owner of the only grocery store in town. His young and fashionable daughter Dolly will be seen as Chukundi’s love interest.
Produced by Garima Productions, Lapataganj Ek Baar Phir promises excitement, compelling storyline and boasts of entertaining performances which are sure to bring a smile to its viewers.

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Character sketches:

Mukundi Laal Gupta (Played by Rohitashv Gaur): Known for his perseverance and hard work, Mukundi Laal Gupta is an honest and humble 35 year old resident of Lapataganj. He used to work as a Government official and has recently been promoted as the ‘Bade Babu’ of the village. Highly moralistic and honest, his only worry is his not-so-ideal teenage son, Chukundi.

Indumati Laal Gupta (Played by Sucheta Khanna): An epitome of a typical Indian wife, Indumati Laal Gupta’s life revolves around her husband - Mukundi Laal Gupta and her son - Chukundi. She has a beautiful relationship with Mukundi Laal Gupta and even though the arguments don’t seem to cease, the love between them continues to grow. Her teenage son Chukundi is the apple of her eye and Mukundi blames her for constantly pampering and spoiling him.

Chukundi Laal Gupta (Played by Sanjay Chaudhury): Chukundi Laal Gupta is Indumati & Mukundi’s teenage son. This 17 year old is extremely fashion conscious and is highly inspired by Biji Pandeys’ way of life. He also loves irritating his sister and his favourite phrase is ‘Papa ab hum bade ho gaye hain’. His love interest is Dolly, Lapatanganj’s new resident and Launda Laala’s daughter.

Bhagyalaxmi (Played by Roshni): Bhagyalaxmi is Mukundi & Indumati’s 10 year old adopted daughter. They share a beautiful father & daughter relationship. He has very high hopes from Bhagyalaxmi; especially since his son, Chukundi is good for nothing.

Sugandhi Laal Gupta (Played by Rohitashv Gaur): Sugandhi Laal Gupta is Mukundi’s father and Mukundi resembles him a great deal. He is the only person Mukundi is scared of. He dotes on his daughter-in-law, Indumati and treats her like his own daughter. He is extremely fond of his grandchildren Chukundi & Bhagyalaxmi. The residents of Lapataganj lovingly call him ‘Chacha’.

Bindumati: Bindumati is Indumati Laal Gupta’s beautiful sister and Lallan Vajpayee’s wife. She always uses names of towns before using certain words like ‘party ka pilibhi’,gangajal ka gorakhpur or gajipur’

Lallan Vajpayee (Played by Rakesh Shrivastav): Lallan Vajpayee is Indumati Laal Gupta’s brother in law and Bindumati’s husband. He works for PWD and considers himself to be above all Lapataganj residents. He thinks very highly of himself and is often seen comparing himself to the idealistic Mukundi Laal Gupta.

Kachua Chacha (Played by Vineet Kumar): Kachua Chacha is an ordinary 45 year old resident of Lapataganj. Wise and unaffected by anything, the villagers look at him with high regards. His answer to most discussions and queries usually opens with ‘Kuch log kaam karte hain; aur kuch log kaam nahi bhi karte hain.”

Biji Pandey (Played by Abbas Khan): Biji Pandey has the most colourful attire and personality in Lapataganj. Lapataganj residents fondly call him ‘Biji’ since he always pretends to be the bijiest (busiest) man in the village. He is married to his love interest, Surili for over 5 years now. Formerly struggling to complete his law degree, Biji is now struggling to find a job. His favourite phrases are ‘Papa Kasam’ and ‘Deeply Ghus Ke’ and he uses these frequently.

Surili Pandey (Played by Aditi Telang) Surili has been married to Biji for 5 years now. However, Biji’s unsuccessful career causes them to live apart as they struggle to see each other. She is Mishri Mausi’s daughter and since she is unable to speak, her beautiful expressions are limited to ‘khao’ (eat), ‘laao’ (bring), ‘aao’ (come) and ‘jao’ (go). Although Surili is differently abled, she manages to express her love for Biji effectively.

Mishri Mausi (Played by Shubhangi Gokhale): The agony aunt of Lapataganj, Mishri Mausi is the over protective mother of the young and pretty Surili. She is also Chotu Maama’s overbearing sister. She is known for her kindness amongst all Lapataganj residents and often forgets words, which leads to hilarious incidents.

Chotu Mama (Played by Anup Upadhyay): The loving ‘Chotu mama’ of Lapataganj is Mishri Mausi’s younger brother. He has had three wives, all of whom have left him. He has a son from his first wife named Tillu. He is foolish, lazy and ignorant and is always found sitting in Suttilal’s shop devouring free samosas and chai. He has a love-hate relationship with Biji Pandey and is extremely close to Elija.

Tillu (Played by Dhruv): Tillu is Chotu Maama’s son from his first wife who has passed away. He is smart and intelligent, unlike his father yet is a complete replica of him in terms of his appearance, clothes and habits. He is Chukundi’s best friend much like Guddu was once Biji’s best friend.

Eeji Pandey (Played by Abbas Khan): Eeji Pandey is as ‘nithalla’ as his twin brother, Biji Pandey.  His answer to almost everything is ‘Take it easy!’ After being jobless for a while, Eeji finally takes up the moral duty of protecting his town and becomes the Inspector of Lapataganj.

Guddu (Played by Ashutosh Sinha): Guddu has always been synonymous to a brother for Biji Pandey but later ends up becoming Biji’s twin, Eeji’s best friend. He progresses from being unemployed to working as a constable under the dabbang inspector, Eeji Pandey in Lapataganj.

Duniya Dubey (Played by Puja Mishra): Duniya Dubey is Guddu’s wife. She is straightforward with her thoughts and often scolds everyone who comes in her way for no reason at all. She also scolds Guddu all the time, one of the main reasons being, his friendship with Eeji Pandey. She keeps saying ‘Humre singhatte se’ all the time.

Elizabeth Yadav (Played by Krishna Bhatt): He is a tailor and seems to have learnt a lot about fashion from his mentor in Southern India. He is Chotu Maama’s best friend and partner in crime as he plays party to all the weird and stupid antics that silly Maama pulls off. He is known to end sentences with ‘henge’ instead of the usual ‘hain’.

Suttilal (Played by Sunil Kumar): Suttilal owns the only snack shop in Lapataganj and has named it after his father, ‘Puttilal Halwai’. He is famous for his samosas, chai and jalebis across the village and is often stressed about Chotu Maama, Biji, Guddu and Elija’s unpaid bills. He loves his wife Mircha dearly but the timid snack shop owner is also constantly scared of her beatings. After 5 years of running his shop, he finally manages to renovate it, much to the residents’ delight.

Mircha (Played by Soma Rathod): Mircha is Suttilal’s beloved wife. She is overweight and extremely fond of eating. She eats most of the snacks that her husband prepares with the intention of selling them. When he gets angry with Mircha for this, she often threatens to lift him up simply because she can!

Launda Laala (Played by Sukesh): Launda Laala is a new resident of Lapataganj and the only grocery store owner in the village. He is a widower and has a cute, young daughter called Dolly whom he holds close to his heart. Launda Laala’s one eye is dysfunctional hence he can see only in one direction at a time. He is the only one in Lapataganj with shades of grey to his character. He is extremely manipulative and always looks for his own gain.

Dolly (Played by Trishika Tiwari): Dolly is Launda Laala’s daughter. Her love for fashion and dream to become a movie star has had her run away from home a couple of times. She is extremely obsessed with her appearance and loves all the praise & attention that she garners from others. She helps her father in running his grocery store and is Chukundi Laal’s love interest.



Film Prague 'Kap Kap Kap' which is originally sung and written by a Czeck artist is translated in hindi by lyricist Varun Grover.

Prague team get together for a recording of a song 

One of the songs of the film Prague 'Kap Kap Kap' which is originally sung and written by a Czeck artist is translated in hindi by lyricist Varun Grover. The hindi song was recorded yesterday, June 3rd by Shalmali Kolgade. 

Along with her present were Atif Afzal, the music director, producer Rohit Khaitan and director of the film Ashish Shukla. The song is picturised on the lead actress of the film Elena Kazan who was also the part of the recording. it is pictuirised on two situations and notes- Happy as well as sad moments in the film.

Prague is a psychological thriller which also features Chandan Roy Sanyal, Arfi Lamba, Mayank Kumar and Sonia Bindra and is slated to release on 26th July.  






Monday 3 June 2013

Louis Leterrier’s ‘Now You See Me’ releasing on 7th june

Louis Leterrier’s 
‘Now You See Me’ releasing on 7th june

Starring: Jesse Eisenberg, Isla Fisher, Woody Harrelson, Dave Franco, Mark Ruffalo, Mélanie LaurentMichael Caine and Morgan Freeman






The first look of Nasha - Poonam Pandey's debut film.

The first look of Nasha - Poonam Pandey's debut film. 

'Nasha' is directed by Amit Saxena, under the banner of  Eagle Home Entertainment and produced by Surender Suneja and Aditya Bhatia.  Amit Saxena had earlier directed 'Jism' starring John Abraham and Bipasha Basu


Naseeruddin Shah aka Khalujan and Arshad Warsi aka Babban are back in Abhsihek Choubey’s sequel ‘Dedh Ishqiya’

Khalujan and Babban are back!

Naseeruddin Shah aka Khalujan and Arshad Warsi aka Babban are back in Abhsihek Choubey’s sequel ‘Dedh Ishqiya’ to the successful Ishqiya (2010). Giving them company in this mad riot are Madhuri Dixit and Huma Qureshi.
‘Dedh Ishqiya’ is produced by Vishal Bhardwaj Productions and Shemaroo Entertainment. 


Shortcut Romeo cast visits Shiamak Summer Funk 2013

Shortcut Romeo cast visits Shiamak Summer Funk 2013














Saturday 1 June 2013

~ Male Influencers VVS Laxman, Arbaaz Khan, Aditya Roy Kapur ;Divas Tisca Chopra and Prachi Desai thank the Gillette Soldier for Women movement which has given voice to millions of men and women across the nation, and bring to life man values~



~ Male Influencers VVS Laxman, Arbaaz Khan, Aditya Roy Kapur ;Divas Tisca Chopra and Prachi Desai thank the Gillette Soldier for Women movement which has given voice to millions of men and women across the nation, and bring to life man values~



Mumbai May 29 2013(Sailesh Gaupta): In the light of an annual movement, Gillette, a true man brand, initiated the most unique campaigncalled ‘Soldier for Women’. Started in the month of January, the campaign graduated to become a national movement gaining support from all over the country as it travelled across Bengaluru, Lucknow, Indore, Hyderabad, Ahmedabad, and Mumbai. Today, at the culmination programme of ‘Soldier for Women’ in Mumbai, celebrities Tisca Chopra, Prachi Desai, Arbaaz Khan, V.V.S Laxman and Aditya Roy Kapur came forward to celebrate hope with over 12 million support pledges received for this campaign and over 3lac real men of honour stories shared by likeminded people across digital, mobile and other platforms.In a bid to showcase hope, influencers released Gillette Hope balloons glorifying the real life soldiers.

For decades now, men across the nation have exhibited the values of camaraderie, courage, integrity, discipline, respect and standing up for women. This movement has brought to light men who have imbibed these man values, the top most being Respect and Standing up for women. Urging others to imbibe and exhibit the qualities of soldier, Gillette tied up with NGOs - Plan India and Akshara, to conduct workshops at grass root levels and spread awareness about the campaign.Commenting at the occasion of culmination Dr Nandita Gandhi, Co-Director, Akshara said, “Soldier for Women is one of its kind initiativeby Gillette. We are extremely honored to be a part of the campaign and are workingclosely with Gillette to take the message forward through various gender sensitive workshops at the grass root level.We are taking trainings with different groups of men and youth to take the movement forward. With Gillette’s support we will expand still further”

Mr. Sharat Verma, Country Marketing Manager, Gillette India Limited said, “Gillette Soldier for Women is a unique movement which celebratesman values the top most being respect and standing up for women. This is an annual movement that celebrates man values like courage, camaraderie, integrity and respect for women. We at Gillette firmly believe that these values exist in all men and through this movement we want to encourage and give voice to millions of men who have embraced these values.Gaining support from across cities and people from different walks of life, the campaign has graduated to become a national movement.”He further added,“Having reached out to millions of men and women across the country and having received over 12 million pledges in support, over 3lac real men of honour stories across digital, mobile and other platforms, we take immense pride in being a part of this movement.”

Former Indian cricketer V.V.S Laxmanhighlighted the manvalues that all men have within themselves and how Gillette thru this movement has been a true male brand bringing to light these values. Highlighting how in various ways and different situations men have been not just bystanders but have stood up for women, whenever required, the cricketer urged more and more men to embrace these values. I believe that these values exist in all men. I truly believe that when we respect women we respect our nation.

Commenting on Gillette’s Soldier for Women initiative,celebrities Arbaaz Khan, V.V.S Laxman and Aditya Roy Kapur said,“It gives us immense joy to be raising awareness for a cause that is extremely close to our heart. Gillette has been a true male brand. It has stood up and by for men and helped men to bring forth their values. It has not just given a platform to bring forth the real men of honour stories, but encouraged other men to imbibe these values in them the top most being respect and standing up for women. We are proud to be men who have always respected, valued and stood up for women, not just family and friends but anyone who have reached out for help. We are Soldier for Women and you can be one too.”
Celebrating the soldier values in every man, Tisca Chopra and Prachi Desai said, Gillette through this beautiful campaign has honored women. It has led us to acknowledge the fact that there is a soldier in every man. Men have actually stood by and encouraged us in different phases of our lives. We are overwhelmed with the support.”They further added, “We are exceptionally happy to be a part of this distinctive effort to inspire more men to stand up for women. Many men have displayed courage by standing up for women in various situations. We salute all men who imbibe these values and urge more men to come forward and support this endeavor.”

About Gillette India


Gillette India Limited (GIL) is one of India’s well-known FMCG Companies that has in its portfolio GILLETTE MACH 3 TURBO, ORAL-B and DURACELL– world’s leading brands and has carved a reputation for delivering high quality, value-added products to meet the needs of consumers. GIL’s brands take pride in being socially conscious via their participation in project SHIKSHA, a national consumer movement that supports the education of underprivileged children in India.  Please visit www.pg.com for the latest news and in-depth information about GIL and its brands.

Grammy winner is a musician for illahi from Yeh Jawani hai diwani.

Grammy winner is a musician for illahi from Yeh Jawani hai diwani. 

The song 'Illahi' reprise, from one of the hit album Yeh Jawaani Hai Deewani has added to Pritam Chakraborty's favorite track list. The banjo and guitar played in the song is by Matt Menefee who is the creator of the band Cadillac Sky and who's played and toured with Grammy Winner Mumford and Sons.


His banjo was not cutting through the heavy drumming of Arijit Singh's version as much as tapas's dotara so the music team- Pritam, Matt, Sunny made another version. Sunny added a groove with Matt's  guitar and banjo and they had this more authentic bluegrass arrangement ready.

Mohit Chauhan too loved this version. "When Mohit came to dub the song he insisted he wanted to sing on this version" says Pritam Chakraborty. Matt also played for another hit track 'Balam Pichkari' which is Matt's favorite song.

Svayam's 'Accessible Family Toilet Project' Reveals that 76% of People in Rural India, with Reduced Mobility, Struggle to Access Basic Sanitation Facilities

In four years, 1.44 crore individuals have been made aware of the significance of accessible sanitation across 14 st...